Traffic, sources & campaign reports — found from sitemap — Fathom Analytics

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Facts read from this source

• GDPR compliant analytics Report an error

  “simple, GDPR-compliant website analytics that shows you data about your website on a dashboard or email report.”

• Site timezone setting Report an error

  “Each site has its own reporting timezone. Set it from the chart on the dashboard or from site settings.”

• Metrics available Report an error

  “Available metrics include Site visitors, Views, Avg time on site, Bounce rate, and Event completions.”

• Chart types Report an error

  “Use the chart type dropdown (top-right of the chart) to switch between an Area chart and a Bar chart.”

• Date grouping options Report an error

  “Options include Auto, Hourly, Daily, Weekly, Monthly, Quarterly, and Yearly.”

• Comparison mode Report an error

  “You can compare against the Previous period, Previous week, Previous month, Previous quarter, Previous year, or pick a custom date range.”

• Details view rows Report an error

  “The details page shows you 100 rows per page and includes extra details like bounce rate and average time on page.”

• Visitor definition Report an error

  “Site visitors is the number of unique individuals who visited your website during a 24-hour period.”

• Session window Report an error

  “Fathom uses a 24-hour session window, so a visitor who leaves and returns later the same day is not counted as a bounce.”

• Pricing based on views Report an error

  “views are essential to understand since our pricing plans are based on page views (average number of views per month, plus event completions and API requests).”

• Realtime updates Report an error

  “Realtime data updates in 5-minute intervals. If someone stays on a page longer than 5 minutes, they’ll drop out of the realtime count.”

• Dashboard dimensions Report an error

  “The dashboard breaks down your data across several dimensions, each shown in its own box.”

• Entry exit pages Report an error

  “Entry Pages show the first page a visitor lands on when they arrive at your site. Exit Pages show the last page a visitor views before leaving.”

• Referrers dimension Report an error

  “Shows where your visitors came from. The Referrers tab groups traffic by the referring domain.”

• Sources categories Report an error

  “Classifies your traffic into categories (Organic, Social, Paid/campaign, AI, or Direct) so you can see at a glance how visitors are finding your site.”

• AI referrer reporting Report an error

  “Shows which AI tools sent you visitors, such as ChatGPT, Gemini, Perplexity and Claude.”

• Refs parameter tab Report an error

  “A “ref” parameter in a URL (e.g., ?ref=mysite) indicates the referral source that directed a visitor to your site. If your site has the Refs tab enabled, you can see traffic broken down by these ref parameter values.”

• Device types dimension Report an error

  “Shows the devices visitors are using to access your site — Desktop, Mobile, or Tablet.”

• Os dimension Report an error

  “Shows the operating system breakdown of your visitors (Windows, macOS, iOS, Android, etc.).”

• Browsers dimension Report an error

  “Shows which browsers your visitors use (Chrome, Safari, Firefox, etc.).”

• Locations dimension Report an error

  “Shows where your visitors are located, with tabs for Countries, Regions, and Cities.”

• Events dimension Report an error

  “Shows your event completions, unique completions, and conversion rates. Events are things you want to track beyond page views — button clicks, form submissions, e-commerce transactions, and more.”

• Utm dimension Report an error

  “Shows traffic from UTM-tagged campaigns, broken down by Campaign, Source, Medium, Content, and Term.”

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