Traffic, sources & campaign reports — found from sitemap — Fathom Analytics

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Facts read from this source

• Sources buckets Report an error

  “The “Sources” tab, in the Referrals box, divides your content into a few buckets based on where the traffic came from, which you can then filter. Direct Paid/Campaign Organic Social AI”

• Paid data limitation Report an error

  “Note that we can only apply "Paid" for data that is collected after July 20, 2024 (as this is when this feature launched).”

• Sources imported data limitation Report an error

  “The "Sources" tab will _not work properly_ with imported Google Analytics data or v1 data (pre March 2021).”

• Direct definition Report an error

  “We group a visitor as “Direct” if they don’t have a referrer.”

• Paid campaign definition Report an error

  “We group a visitor as “Paid/Campaign” if the page they landed on has a UTM parameter, or if they have one of the following two parameters: msclkid or gclid.”

• Social sites Report an error

  “We group a visitor as “Social” if the referring source comes from: LinkedIn, Facebook, X/Twitter, Reddit, YouTube, WhatsApp, Instagram, TikTok, Pinterest or Flippa.”

• Mastodon tracking Report an error

  “Mastodon intentionally does not send referrer information on outgoing links (to protect privacy), therefore we cannot track links from Mastodon, unless you use a UTM from Mastodon.”

• AI tools Report an error

  “We group a visitor as “AI” if they came from an AI tool: ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek, Grok, Meta AI, You.com or Poe.”

• AI retroactive Report an error

  “This applies to all of your history, not only to new visits.”

• AI tab Report an error

  “To see each AI tool, open the AI tab next to Sources. It lists your AI visitors by tool (ChatGPT, Gemini, Perplexity and so on), with each tool’s links and referrers combined”

• AI filters Report an error

  “You can also choose AI as the Referrer Source, or type a tool name as the AI Source, in Advanced Filters.”

• API AI fields Report an error

  “The same data is in our API: group or filter on referrer_source (with the value AI) or on ai_source (with a tool name, such as ChatGPT).”

• AI measurement limit Report an error

  “This measures visits to your website, not how often an AI tool mentions you or the prompts people enter. If an AI tool sends neither a referrer nor a utm_source, we cannot tell the visit came from AI, and it shows as Direct.”

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