Features page (cookieless analytics) — Plausible Analytics

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Facts read from this source

• Cookieless tracking Report an error

  “Cookieless tracking is a way to do web analytics without storing cookies or building persistent profiles of individual visitors.”

• Daily rotating identifier Report an error

  “We use a daily rotating identifier to estimate unique visitors. It cannot be used to follow someone across websites or across days.”

• Ip useragent hashing Report an error

  “To count unique visitors, we hash the IP address and User-Agent with a salt that is deleted every 24 hours. The raw IP address is never stored.”

• No cross site tracking Report an error

  “We do not build persistent visitor profiles or track people across websites or devices.”

• Aggregated dashboard Report an error

  “The Plausible dashboard presents aggregated statistics: how many visitors, how many pageviews, which pages were most visited, which sources sent the most traffic.”

• No consent banner Report an error

  “Because Plausible does not collect personal data or use persistent identifiers, no consent banner is required under most privacy regulations including GDPR and CCPA.”

• Legal assessment Report an error

  “An independent legal assessment of this was written by an experienced data protection expert and lawyer: GDPR-compliant web analytics without consent.”

• EU consent rates Report an error

  “EU-focused sites commonly see consent acceptance rates of 40–50%.”

• US consent rates Report an error

  “On US-focused sites acceptance rates are higher, around 65–75%, but the gap remains.”

• Ga4 accuracy study Report an error

  “An independent study by Orbit Media comparing Google Analytics 4 to Plausible on the same site found that GA4 captured only 55.6% of actual traffic.”

• Traffic loss calculator Report an error

  “Use the cookie banner traffic loss calculator to estimate the size of this gap on your site.”

• Script weight Report an error

  “Running GA4 alongside Google Tag Manager and a consent platform typically pushes total third-party script weight past 285KB on many sites.”

• EU hosted Report an error

  “Plausible is open source, hosted in the EU and funded entirely by subscribers.”

• Free trial Report an error

  “Start your 30-day free trial. No credit card required.”

• Testimonial joost de valk Report an error

  “"I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn't slow down the page."”

• Wordpress plugin Report an error

  “WordPress plugin”

• Google tag manager Report an error

  “Google Tag Manager”

• Search console Report an error

  “Search Console”

• Data studio Report an error

  “Data Studio”

• Npm package Report an error

  “NPM package”

Scores citing this record

• The Agency Developer Consent-free operation & data minimisation
• The Data Protection Officer Consent-free operation & data minimisation
• The E-Commerce Marketing Lead Consent-free operation & data minimisation
• The Growth Analyst Consent-free operation & data minimisation
• The Public-Sector Site Owner Consent-free operation & data minimisation
• The Skeptic Consent-free operation & data minimisation