Data policy (what is collected) — Plausible Analytics

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Facts read from this source

• No cookies Report an error

  “We don’t use cookies or generate persistent visitor identifiers.”

• No cross tracking Report an error

  “We do not track people across devices, websites or apps. The daily visitor identifier is specific to a single website and device.”

• Data points Report an error

  “Page URL yoursite.com/pricing Shows which pages receive traffic.”

• Custom properties Report an error

  “Custom properties (when configured) author=Jane, category=Technology Adds information you choose to send with events.”

• Revenue data Report an error

  “Revenue data (when configured) 49.00 EUR Measures revenue from conversions.”

• No raw ua ip storage Report an error

  “We do not store raw User-Agent strings or IP addresses.”

• Daily visitor hash Report an error

  “hash(daily_salt + website_domain + ip_address + user_agent)”

• Salt rotation Report an error

  “The salt is rotated and deleted every 24 hours. Raw IP addresses and User-Agent data are never stored.”

• URL query discard Report an error

  “For page URLs, we store the hostname and path. Query parameters are discarded except for supported campaign and referral parameters.”

• Region Report an error

  “All visitor data is securely processed and stored in the EU on infrastructure owned by European companies.”

• No data leaving EU Report an error

  “Visitor data does not leave the EU.”

• Entity estonia Report an error

  “We are a small team based in the EU. The legal entity is incorporated in Estonia.”

• Ownership Report an error

  “You retain full ownership and control of your website data.”

• No selling ads Report an error

  “We do not sell your data and only share it with trusted service providers where necessary to operate and provide the service. Your data is not used for advertising, profiling or monetization.”

• Deletion Report an error

  “You can delete your account and your site data at any time. All data will be permanently deleted without undue delay. Once deleted, it cannot be recovered.”

• Open source Report an error

  “Plausible is an open source website analytics tool. Our source code is publicly available on GitHub.”

• GDPR assessment Report an error

  “We also provide a legal assessment of GDPR compliance written by a data protection expert.”

• Regulations Report an error

  “By using Plausible, you do not need cookie banners for analytics or to collect consent for tracking.”

• Free trial Report an error

  “You can sign up for a free trial and explore privacy-friendly analytics without removing your current provider.”

Scores citing this record

• The Agency Developer Traffic, sources & campaign reports
• The Agency Developer Consent-free operation & data minimisation
• The Data Protection Officer Consent-free operation & data minimisation
• The E-Commerce Marketing Lead Consent-free operation & data minimisation
• The Growth Analyst Consent-free operation & data minimisation
• The Public-Sector Site Owner Consent-free operation & data minimisation
• The Skeptic Consent-free operation & data minimisation