Traffic, sources & campaign reports — found from sitemap — Piano Analytics

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Facts read from this source

• Traffic source categories Report an error

  “Piano Analytics distinguishes traffic sources into two categories: Organic sources Campaigns (marketing sources)”

• Organic sources default Report an error

  “By default, Piano Analytics offers 6 organic sources:”

• Organic source types Report an error

  “Direct Access The "Direct access" source is recorded when the user typed the site URL directly in the search bar (or via a bookmark), resumed their visit after 30 minutes of inactivity, or came from a local access (localhost).”

• Generative AI source Report an error

  “The "Generative AI" source is recorded when users lands on the site through an AI chatbot or app (also known as “LLM”).”

• Campaign detection nomenclature Report an error

  “Campaign detection is based on tracking links such as "at_" (Piano Analytics nomenclature) or "UTM_" (Google Analytics nomenclature). You can decide which nomenclature you want to use.”

• Campaign required parameters Report an error

  “Medium - Populated in the tracking link via an "at_medium=" or "utm_medium=" Campaign - Populated in the tracking link via an "at_campaign=" or "utm_campaign="”

• Custom traffic sources Report an error

  “You can add your own organic traffic sources via the traffic sources management interface.”

• Source priority configurable Report an error

  “It is possible to modify the priority order of sources to favor one source over another.”

• Source conditions limit Report an error

  “You can add up to 10 conditions in the source.”

• Site group configuration Report an error

  “Traffic sources can be configured on a particular site group.”

• URL lists default Report an error

  “By default, Piano Analytics offers three URL lists: Social media: List used for the detection of social networks, used by the "Social media" source. Webmails: List used for the detection of webmails, used by the "Webmails" source. Search engines: List used for the detection of search engines, used by the "Search engine" source.”

• URL lists custom Report an error

  “You can create custom lists by clicking on the "+" button at the bottom right of the interface.”

• URL list import CSV Report an error

  “Clicking on the arrow and importing several elements at once via a CSV file Lists can contain up to 1000 elements.”

• Attribution model Report an error

  “The attribution model of Piano Analytics is Last Touch: the traffic source of a visit is defined at the moment the visit occurs, without considering what the visitor may have done in the past.”

• Attribution module explorer Report an error

  “Finally, Piano offers an attribution module within Explorer that allows you to compare different models and understand the performance contributed by your various acquisition channels for each type of conversion you have. This is done without altering the raw data and traffic sources.”

• Raw data export attribution Report an error

  “you can retrieve raw data (via Data Flow or Data Sharing) and create your own attribution models within your environments.”

• Source detection order Report an error

  “If the event does not contain marketing campaign information, organic source detection is applied. We check in the following order: If the referrer matches the definition of a direct access If not, if the referrer matches a URL considered to belong to a webmail If not, if the referrer matches a URL considered to belong to a social network If not, if the referrer matches a URL considered to belong to a search engine If not, if the referrer matches the definition of a portal site If not, it is a referring site”

• Organic detection event type Report an error

  “By default, organic source detection is only done on "page.display" type events.”

• Portal referrer not movable Report an error

  “The "Portal sites" and "Referrer sites" sources cannot be moved. These are the sources ensuring that each visit is qualified, and therefore must remain at the bottom of the list.”

• Standard source deactivation Report an error

  “For standard sources (offered by Piano Analytics), you can only deactivate the source. It will no longer be taken into account in the detection of traffic sources.”

• Custom source deletion Report an error

  “For custom sources (created by you), you can delete the sources.”

• Traffic source properties Report an error

  “src Source Visit Social media src_details Source - Details Visit Facebook src_type Campaign / Natural Visit Organic”

• Campaign properties Report an error

  “src_medium Campaign - Type Visit cpc, Emailing, ... src_campaign Campaign - Name Visit mycampaignA”

• Custom campaign parameters Report an error

  “Creating an "src_cl" property in the data model will allow an "at_cl=" or "utm_cl=" tracking parameter to be reflected in Piano Analytics.”

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