Vendor homepage — Umami

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Facts read from this source

• No cookies Report an error

  “Understand acquisition, behavior, conversion, and retention in one privacy-first platform. No cookies, no surveillance, set up in minutes.”

• Core modules Report an error

  “Umami brings acquisition, behavior, conversion, retention, and revenue into one place — without collecting any personal data.”

• Dashboard metrics Report an error

  “Your key metrics — pageviews, visitors, bounce rate, and average visit time — all on one dashboard. Pick any date range, filter by country or device, and get an answer in seconds.”

• Event tracking Report an error

  “Go beyond pageviews. Track button clicks, form submissions, signups, downloads — any action that matters to your business.”

• Session replay Report an error

  “Events, user journeys, heatmaps, and session replay show how visitors move through your site — and exactly where they get stuck.”

• Journey report Report an error

  “The Journey report shows the most common sequences of pages and events, so you can see where visitors go after a key page and which routes lead to a conversion.”

• Funnels Report an error

  “Build a funnel from any sequence of pages and events and see how many people make it through each step.”

• Retention report Report an error

  “The Retention report groups visitors by the day they first arrived and shows the percentage that came back on later days. Save cohorts of visitors who viewed a page or triggered an event, then apply them as filters across your reports.”

• Revenue tracking Report an error

  “Tie events to dollar amounts and track revenue directly inside Umami.”

• Mcp server Report an error

  “Umami's official MCP server connects Claude, ChatGPT, Cursor, and other MCP clients to your analytics. Its read-only tools cover traffic, events, sessions, funnels, goals, journeys, retention, attribution, revenue, and Core Web Vitals, and respect your existing website and team permissions.”

• Mcp availability Report an error

  “Available on Umami Cloud Pro plans and above, and on self-hosted Umami v3.4 or later.”

• GDPR Report an error

  “Nothing personally identifiable is stored, which supports your GDPR, CCPA, and PECR obligations from day one.”

• Self hosting Report an error

  “Self-host the open-source platform on your own infrastructure, or use Umami Cloud. Either way, your data is never sold or shared.”

• Open source Report an error

  “Umami's code is open for anyone to verify. No black box, no vendor lock-in.”

• Community stats Report an error

  “30M+ Downloads 39K+ GitHub stars 400+ Contributors”

• Free tier Report an error

  “Get started for free”

• Entity Report an error

  “© 2026 Umami Software, Inc.”

Scores citing this record

• The Agency Developer Traffic, sources & campaign reports
• The Agency Developer Goals, events, funnels & e-commerce
• The Agency Developer Consent-free operation & data minimisation
• The Agency Developer Data access, export & self-hosting
• The Agency Developer European sovereignty
• The Agency Developer Pricing transparency
• The Data Protection Officer Traffic, sources & campaign reports
• The Data Protection Officer Goals, events, funnels & e-commerce
• The Data Protection Officer Consent-free operation & data minimisation
• The Data Protection Officer Data access, export & self-hosting
• The Data Protection Officer European sovereignty
• The E-Commerce Marketing Lead Traffic, sources & campaign reports
• The E-Commerce Marketing Lead Goals, events, funnels & e-commerce
• The E-Commerce Marketing Lead Consent-free operation & data minimisation
• The E-Commerce Marketing Lead Data access, export & self-hosting
• The E-Commerce Marketing Lead Installation, integrations & performance
• The E-Commerce Marketing Lead European sovereignty
• The Growth Analyst Traffic, sources & campaign reports
• The Growth Analyst Goals, events, funnels & e-commerce
• The Growth Analyst Consent-free operation & data minimisation
• The Growth Analyst Data access, export & self-hosting
• The Growth Analyst Installation, integrations & performance
• The Growth Analyst European sovereignty
• The Growth Analyst Pricing transparency
• The Public-Sector Site Owner Traffic, sources & campaign reports
• The Public-Sector Site Owner Goals, events, funnels & e-commerce
• The Public-Sector Site Owner Consent-free operation & data minimisation
• The Public-Sector Site Owner Data access, export & self-hosting
• The Public-Sector Site Owner Installation, integrations & performance
• The Public-Sector Site Owner European sovereignty
• The Skeptic Traffic, sources & campaign reports
• The Skeptic Goals, events, funnels & e-commerce
• The Skeptic Consent-free operation & data minimisation
• The Skeptic Data access, export & self-hosting
• The Skeptic Installation, integrations & performance