Features page — Matomo

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• Standard reports Report an error

  “All standard statistics reports: top keywords and search engines, websites, social media websites, top page URLs, page titles, user countries, providers, operating system, browser marketshare, screen resolution, desktop VS mobile, engagement (time on site, pages per visit, repeated visits), top campaigns, custom variables, top entry/exit pages, downloaded files”

• Real time data Report an error

  “Real time data updates Watch real time flow of visits to your website.”

• Customisable dashboard Report an error

  “Customisable dashboard Create new dashboards with widget configuration fit to your needs.”

• Ecommerce analytics Report an error

  “Analytics for Ecommerce Understand and improve your online business thanks to advanced Ecommerce analytics features.”

• Goal conversion tracking Report an error

  “Goal Conversion Tracking Track goals and identify whether you are meeting your current business objectives.”

• Event tracking Report an error

  “Event Tracking Measure any interaction of users on your websites and apps.”

• Content tracking Report an error

  “Content Tracking Measure impressions and clicks and CTR for image banners, text banners and any element on your pages.”

• Site search analytics Report an error

  “Site Search Analytics Track searches done on your internal search engine.”

• Custom dimensions Report an error

  “Custom Dimensions Assign any custom data to your visitors or actions (like pages, events, …) and then visualise the reports”

• Geolocation Report an error

  “Geolocation Locate your visitors for accurate detection of country, region, city or organisation.”

• User segmentation Report an error

  “Create and manage custom segments from a dedicated Segments page using over 110 available conditions and advanced AND/OR logic.”

• Page transitions overlay Report an error

  “Pages Transitions View what visitors did before and after viewing specific pages. Page Overlay Display statistics directly on top of your website with our smart overlay.”

• Page performance Report an error

  “Site speed and page speed reports Keeps track of how fast your website delivers content to your visitors. Page performance reports Reports detailed performance metrics for each page view.”

• Automatic interactions Report an error

  “Automatic tracking of file downloads, clicks on external website links, optional tracking of 404 pages”

• Campaign tracking Report an error

  “Track your Newsletters, any ads (Google Ads, Facebook Ads, and custom ads), automatically detects Google Analytics campaign parameters in your URLs, and more.”

• Search engine traffic Report an error

  “Track traffic from search engines More than 800 different search engines tracked!”

• Scheduled reports Report an error

  “Send Scheduled Reports (pdf, html, csv, tsv reports) Automatically deliver reports via email or SMS, and extend delivery options to Microsoft Teams or Slack with integration plugins.”

• Custom alerts Report an error

  “With Custom Alerts, you can monitor your key performance indicators and receive alerts through email or SMS when important metrics change.”

• Visits log profile Report an error

  “Visits Log Browse individual user sessions and see all their interactions on your site.”

• Onpremise no data limit Report an error

  “No data limit for Matomo On-Premise You can keep all your data, without any storage limits, forever!”

• AI tracking Report an error

  “AI Assistants acquisition channel: Track traffic acquired from AI assistants such as ChatGPT, Claude, Gemini, Copilot and Perplexity, etc. AI Agent tracking: Detect AI agents separately from human visitors. AI Chatbot tracking: Understand how AI chatbots access and interact with your website content.”

• Premium heatmaps Report an error

  “Heatmap Analytics: Heatmaps, Scroll maps and Clicks of your users displayed in beautiful overlay Heatmap reports.”

• Premium session recording Report an error

  “Session Recording: record all real visitor activities on a page, such as, clicks, mouse movements, scrolls, window resizes, page changes, and form interactions.”

• Premium ab testing Report an error

  “A/B Testing Platform: experiment and optimise your websites, apps and marketing campaigns by running A/B tests”

• Premium custom reports Report an error

  “Custom Reports: pull out the information you need in order to be successful and gain new insights.”

• Premium form media analytics Report an error

  “Form Analytics: make your forms better at converting your users! See where and when visitors leave your forms. Media Analytics: powerful insights into how your audience watches your videos and listens to your audio (website).”

• Premium funnels userflow Report an error

  “Visualise your Conversion Funnels and understand where your visitors drop off”

• Premium SEO keywords Report an error

  “Detailed Search Engine Keywords Performance: all keywords searched by your users on search engines like Google, Bing and Yahoo are now visible in your Referrers reports!”

• Premium multi channel attribution Report an error

  “Multi Channel Conversion Attribution: get a clear understanding of how much credit each marketing channel (referrer) is actually responsible for”

• Premium advertising export Report an error

  “Advertising Conversion Export: get insights into your paid ads (Google ads integration, and also Microsoft Bing Ads and Yandex Ads)”

• Premium rollup cohorts Report an error

  “Roll-Up Reporting lets you aggregate data from multiple websites, mobile apps and shops into one (or more) Roll-Up site”

• Premium SAML Report an error

  “Login SAML plugin lets your users log into Matomo using SAML. Compatible with any SSO Identity Provider such as OneLogin, Okta, Ping Identity, ADFS, Google, Salesforce.”

• Premium audit log whitelabel Report an error

  “Detailed Activity Audit Log of user activities happening in your analytics platform for better security and problem diagnostic. White Label plugin lets you resell Matomo to your customers”

• Premium crash analytics Report an error

  “Crash Analytics: Detect JavaScript crashes and browser errors to quickly identify and resolve issues affecting your visitors.”

• Admin unlimited users sites Report an error

  “Manage unlimited users Set user access to multiple websites Manage unlimited websites”

• Admin exclusions Report an error

  “Exclude IPs and IP ranges Exclude URL parameters Timezone support, for each website”

• Currencies Report an error

  “Supports 100+ currencies”

• Data retention Report an error

  “Automatically delete old logs and old data reports to keep your database size small”

• Two factor auth Report an error

  “Strengthen account security by requiring Two-Factor Authentication (2FA) during login”

• SSO sql access Report an error

  “Integrate with several SSO solutions such as LDAP or SAML to let your users login Matomo using your existing users directory. SQL data access lets you run your own SQL queries on your database”

• Oauth2 Report an error

  “OAuth 2.0: Secure access to the Matomo APIs using OAuth 2.0 authentication.”

• Ga import Report an error

  “Import your historic Google Analytics data directly into your Matomo”

• Mobile app Report an error

  “Official Matomo Mobile app for Android and iOs smartphones”

• Community paid Report an error

  “Free community support forums Paid support plans”

• Languages Report an error

  “50+ languages available”

• Open source gpl Report an error

  “100% FREE Software (open-source, GPL license), yet compatible with commercial uses”

• Tracking API Report an error

  “Track and record any data using the REST Tracking API, via the PHP Tracking API Client or the Java Tracking API client”

• Userid cross domain Report an error

  “User ID lets you accurately measure your unique users across multiple devices. Cross domain linking for accurate visitor tracking across several domain names.”

• Cookies Report an error

  “Supports both 1st party cookies (default) and 3rd party cookie (optional)”

• Log import Report an error

  “Import your Apache, Nginx, IIS server logs for processing in Matomo!”

• Offline tracking Report an error

  “Supports offline tracking for when users aren’t connected to the Internet”

• Data export Report an error

  “Data export in Excel, XML, Json and more!”

• API Report an error

  “Fully-featured analytics API to extract all your data (visitor level, action level, reports, and more) Administration API (REST) to create/update/delete pragmatically: users API, websites API, goals API, etc.”

• Data warehouse connector Report an error

  “The Data Warehouse Connector for Matomo Cloud enables the export of your Matomo cloud data to a data warehouse for advanced reporting, BI, and data modelling workflows”

• Mcp Report an error

  “Matomo MCP (Model Context Provider): Connect Matomo securely with ChatGPT, Claude, Codex, Mistral and other AI assistants to explore analytics through natural language”

• Marketplace plugins Report an error

  “Open Marketplace with more than 100 plugins: Enhance your Matomo analytics with valuable additional features.”

• Cms ecommerce Report an error

  “Integrate Matomo with hundreds of content management systems, Ecommerce platforms, website builders, and web frameworks..”

• Tech compatibility Report an error

  “Compatible with Windows, MacOs, Linux, Solaris, IIS, Apache, Nginx, and more”

• Installation Report an error

  “5-minute installation Other one-click installation options: Softaculous, Installatron, and our official Matomo Debian package.”

• Scalability Report an error

  “Compatible with high traffic websites Supports servers behind proxies, works in a load balanced architecture, and supports IPv4 and IPv6 addresses Works for Intranet websites”

• Cnil Report an error

  “CNIL Compliance in one-click Configure Matomo to align with CNIL exemption requirements and deploy privacy-focused analytics without consent banners in qualifying scenarios.”

• GDPR tools Report an error

  “Privacy compliant web analytics including powerful GDPR tools for exercising data subjects rights: data subject request, data deletion, etc.”

• Ip anonymisation Report an error

  “Setting to anonymise your visitors’ IPs, and the option to not store any IP address at all”

• Opt out cookieless Report an error

  “Iframe included to let your visitor opt-out of Matomo tracking Option for cookie-less analytics and disable all cookies”

• ISO 27001 Report an error

  “Certified ISO 27001:2022 Your analytics data is protected by globally recognised security standards.”

• Data ownership Report an error

  “Customer Data Platform and Data Management Platform Keep your data private on your server”

• Usage scale Report an error

  “Matomo is an award-winning platform used by more than 1 million websites worldwide.”

• Resources Report an error

  “User guides: discover all features of Matomo and learn how to use them. Glossary: all commonly used terms in Matomo Analytics. FAQs: most frequently asked questions and answers.”

Scores citing this record

• The Agency Developer Traffic, sources & campaign reports
• The Agency Developer Goals, events, funnels & e-commerce
• The Agency Developer Consent-free operation & data minimisation
• The Agency Developer Data access, export & self-hosting
• The Agency Developer Installation, integrations & performance
• The Data Protection Officer Traffic, sources & campaign reports
• The Data Protection Officer Goals, events, funnels & e-commerce
• The Data Protection Officer Consent-free operation & data minimisation
• The Data Protection Officer Data access, export & self-hosting
• The Data Protection Officer Installation, integrations & performance
• The E-Commerce Marketing Lead Traffic, sources & campaign reports
• The E-Commerce Marketing Lead Goals, events, funnels & e-commerce
• The E-Commerce Marketing Lead Consent-free operation & data minimisation
• The E-Commerce Marketing Lead Data access, export & self-hosting
• The E-Commerce Marketing Lead Installation, integrations & performance
• The Growth Analyst Traffic, sources & campaign reports
• The Growth Analyst Goals, events, funnels & e-commerce
• The Growth Analyst Consent-free operation & data minimisation
• The Growth Analyst Data access, export & self-hosting
• The Growth Analyst Installation, integrations & performance
• The Public-Sector Site Owner Traffic, sources & campaign reports
• The Public-Sector Site Owner Goals, events, funnels & e-commerce
• The Public-Sector Site Owner Consent-free operation & data minimisation
• The Public-Sector Site Owner Data access, export & self-hosting
• The Public-Sector Site Owner Installation, integrations & performance
• The Skeptic Traffic, sources & campaign reports
• The Skeptic Goals, events, funnels & e-commerce
• The Skeptic Consent-free operation & data minimisation
• The Skeptic Data access, export & self-hosting
• The Skeptic Installation, integrations & performance
• The Skeptic Pricing transparency