Privacy policy — Matomo

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Facts read from this source

• Entity Report an error

  “We are InnoCraft Limited (InnoCraft, we), a New Zealand registered company (NZBN 6106769), established by the creators of Matomo.”

• Address Report an error

  “Our offices are at: 7 Waterloo Quay PO625, 6140 Wellington, New Zealand.”

• Effective date Report an error

  “Effective Date: 5 May 2026”

• No data sale Report an error

  “We will never sell your personal data to anyone.”

• DPA available Report an error

  “We process Personal Data on behalf of our Customers (as data processors) in accordance with the Data Processing Agreement: https://matomo.org/matomo-cloud-dpa/”

• Data location Report an error

  “Personal data held in Customer’s Matomo Cloud instance and instance backups are securely stored in Europe.”

• Company location Report an error

  “InnoCraft is based in New Zealand, one of the few countries that the EU considers to have an adequate level of data protection.”

• GDPR claim Report an error

  “This means that Matomo Cloud is safe to use in the EU and fully GDPR-compliant.”

• Listed URL Report an error

  “InnoCraft uses the sub-processors listed here (https://matomo.org/matomo-cloud-dpa/subprocessors) to process the data collected by Matomo Cloud Customers.”

• Helpscout Report an error

  “Help Scout, PBC To receive, and reply to your support request emails after you contact us Contract (providing Customer/User support) USA Message sent, name, email address, if included in the email: job title, company name, company contact details”

• Hubspot marketing Report an error

  “HubSpot, Inc. To manage marketing communications Consent EU data hosting configured; support and sub-processing may involve other countries, subject to safeguards.”

• Hubspot CRM Report an error

  “HubSpot, Inc. CRM system with embedded AI Features Legitimate interest Managing relationships, including internal CRM administration and limited internal AI-assisted summarisation of CRM records and related authorised content.”

• Paddle Report an error

  “Paddle Payments Limited To let you purchase Matomo Cloud software service Contract UK and USA Payee details: name, location, contact details, and billing information.”

• Google analytics connect Report an error

  “You can optionally import your historical data from Google Analytics into your Matomo Cloud account.”

• Google search console connect Report an error

  “To get this data, you can optionally import your search keywords from Google Search Console into your Matomo Cloud account.”

• Google tag manager connect Report an error

  “You can optionally simplify data tracking on your website by effortlessly adding the Matomo JavaScript tracking code via Google Tag Manager.”

• Looker studio Report an error

  “We provide the Matomo Connector (the “Connector”), designed to facilitate the seamless integration of your Matomo Cloud account data with Looker Studio.”

• Data warehouse connector Report an error

  “We developed the Data Warehouse Connector feature to enable you to format Matomo Cloud data for export into supported data warehouses.”

• International transfers Report an error

  “we receive it in New Zealand on the basis of an adequacy decision.”

• Transfer mechanisms Report an error

  “we process or allow the data to be processed on the basis of an adequacy decision (e.g., transfers between the UK and EU) or standard contractual clauses of the EU Commission, subject to data transfer impact assessments where required.”

• Retention Report an error

  “We will retain your information as long as your account is active, as necessary to provide you with the services or as otherwise set forth in this Policy.”

• Anonymised retention Report an error

  “We also collect and maintain aggregated, anonymised information which we may retain indefinitely to protect the safety and security of our site, improve our Services or comply with legal obligations.”

• No automated decision making Report an error

  “We do not perform automated decision making or profiling.”

• Childrens privacy Report an error

  “Our websites and products are not intended for children or minors. We do not knowingly collect children’s or minors’ personal data.”

• Privacy contacts Report an error

  “you may contact InnoCraft’s support team: privacy@innocraft.com”

• Security measures Report an error

  “Appendix 1 of our Data Processing Agreement sets out some of the technical and organisational measures currently observed by InnoCraft.”

• Tracking scope Report an error

  “number of hits, goals, funnels, users, websites and segments configured and active (to manage quota allowances for each Customer account)”

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