Features page (events, funnels, retention) — Umami

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Facts read from this source

• Open source platform Report an error

  “Umami is an open-source web and product analytics platform.”

• Custom events Report an error

  “Record signups, button clicks, form submissions, and any other action as a custom event. Add a data-umami-event attribute to an element, or call umami.track() from your code.”

• Funnels Report an error

  “Define a funnel as an ordered sequence of page views and events, and set the time window visitors have to complete it. Umami reports the visitors, conversion rate, and drop-off at each step. Use goals to track a single page or event target.”

• Journey report Report an error

  “The Journey report shows the most common sequences of pages and events, from three to seven steps long. Set a start step to see where people go next, or an end step to see the routes that led to a conversion.”

• Retention report Report an error

  “The Retention report groups visitors by the day they first arrived and shows the percentage that returned on later days of the month.”

• Cohorts segments Report an error

  “Create cohorts of visitors who viewed a page or triggered an event in a date range, save segments of common filters, and apply either to your other reports.”

• Session replay Report an error

  “Session replay recreates clicks, scrolling, and navigation, with form inputs masked by default.”

• Heatmaps Report an error

  “Heatmaps aggregate clicks and scroll depth for a page. Both are turned on per website and use a separate recorder script.”

• Privacy no cookies Report an error

  “By default Umami uses no cookies and identifies visitors with an anonymous session identifier, so a person who switches device or browser appears as a new visitor.”

• Distinct ids Report an error

  “To connect a logged-in user's sessions, set a distinct ID with umami.identify(). Umami links the sessions that share an ID rather than merging them.”

• Cloud custom events Report an error

  “Custom events and event properties All plans Included”

• Cloud funnels retention Report an error

  “Funnels, goals, journeys, and retention All plans Included”

• Cloud segments cohorts Report an error

  “Segments and cohorts All plans Included (v3.0 or later)”

• Cloud distinct ids Report an error

  “Distinct IDs All plans Included (v2.18 or later)”

• Cloud session replay Report an error

  “Session replay Business and Enterprise Included (v3.1 or later)”

• Cloud heatmaps Report an error

  “Heatmaps Business and Enterprise Included (v3.2 or later)”

• Cloud mcp access Report an error

  “MCP access Pro, Business, and Enterprise Included (v3.4 or later, disabled by default)”

• Mcp read only Report an error

  “MCP gives AI assistants read-only access to these reports”

• Guides Report an error

  “How to build and analyze a conversion funnel → How to analyze user journeys → Retention and cohort analysis → Event tracking best practices → How to use session replay → How to use heatmaps →”

• Company Report an error

  “© 2026 Umami Software, Inc.”

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