Documentation (Google Consent Mode) — Axeptio

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Facts read from this source

• Consent mode transmission Report an error

  “Axeptio natively handles the transmission of consent signals to the platforms you use.”

• Consent mode automatic communication Report an error

  “As soon as you add a relevant service to your banner and the corresponding Consent Mode is properly configured, Axeptio automatically communicates your visitors' choices to the correct platform.”

• Google consent mode v2 supported Report an error

  “Google Consent Mode v2 — launched in 2020, updated in November 2023, mandatory for advertisers targeting EEA visitors since March 2024. It covers Google services: Google Analytics, Google Ads, Floodlight.”

• Microsoft uet consent mode supported Report an error

  “Microsoft UET Consent Mode — also called Microsoft Consent Mode, or Bing Consent Mode in older resources — launched in July 2023, mandatory since May 2025 for visitors from the EEA, United Kingdom, and Switzerland. It covers Microsoft Advertising (formerly Bing Ads) and its UET tracking system.”

• Consent mode scope Report an error

  “Consent Modes apply only to websites that receive visitors from the European Economic Area (EEA), the United Kingdom, or Switzerland. What matters is your visitors' location, not your company's location.”

• Basic mode behavior Report an error

  “The basic mode ensures that no data is transmitted before the visitor makes their choice — this is the strictest compliance level.”

• Advanced mode behavior Report an error

  “Advanced mode allows tags to load as soon as the visitor arrives on the page and transmits anonymized data while waiting for interaction with the banner, which can improve measurement quality, particularly for Google.”

• Two operating levels Report an error

  “Both Google and Microsoft Consent Modes offer two levels of operation.”

• Consent mode not banner replacement Report an error

  “Important point: a Consent Mode does not replace your consent banner. Your banner is what collects and records consent — it is what makes you compliant with the GDPR.”

• Independent modes Report an error

  “implementing Google Consent Mode does not exempt you from implementing Microsoft UET Consent Mode. The two systems are independent. If you use both platforms, you must configure both.”

• Configuration guides available Report an error

  “Configuring Google Consent Mode v2 Configuring Microsoft UET Consent Mode”

• Basic mode tag conditioning Report an error

  “in basic mode, you must ensure that your tags are properly conditioned on consent.”

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