Documentation (Google Consent Mode) — iubenda Privacy Controls and Cookie Solution

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• Consent mode all plans Report an error

  “Google Consent Mode is available for all users— even on free plans and legacy plans! There’s no need to upgrade or change your plan to access Consent Mode. You can activate it easily without any additional cost or transition to a new pricing plan.”

• Conversion modeling recovery Report an error

  “Through conversion modeling, Google Consent Mode has been shown to effectively recover around 65% of lost conversion data from ad clicks when users reject consent.”

• Consent mode v2 mandatory 2024 Report an error

  “Starting March 2024, Google will progressively require the use of Consent Mode v2 for audience personalization and measurement features in its services, particularly for European users.”

• Autoblocking default Report an error

  “The autoblocking feature, set as default, automatically activates and manages Google Consent Mode v2 for Google services-related scripts, with no extra effort needed—available for all users, including free and legacy plans!”

• Tag consent settings Report an error

  “Consent Mode introduced two specific tag settings named ad_storage and analytics_storage that manage cookies for advertising and analytics purposes for advertisers using the Global Site Tag or Google Tag Manager.”

• Consent mode v2 parameters Report an error

  “NEW ad_user_data: This new parameter indicates whether a user has consented to send their data to Google for advertising purposes.”

• Ad personalization parameter Report an error

  “NEW ad_personalization: This parameter determines whether personalized advertising, such as remarketing campaigns, can be enabled.”

• Optional consent types Report an error

  “Beside the analytics_storage and ad_storage consent types, the Privacy Controls and Cookie Solution now values also the optional consent types: functionality_storage”

• Supported products Report an error

  “Products that support Google Consent Mode include: Google Ads (including Google Ads Conversion Tracking and Remarketing) Google Analytics Floodlight Conversion Linker”

• Requires gtag or gtm Report an error

  “Consent Mode requires gtag.js or Google Tag Manager to run. If you use an older tag like ga.js, analytics.js or conversion.js, you’ll have to update to gtag.js or Google Tag Manager first.”

• Basic vs advanced modes Report an error

  “Google Consent Mode v2 offers two implementation methods: Basic and Advanced.”

• Basic implementation behavior Report an error

  “Basic Consent Mode Implementation: In this mode, Google tags are blocked, and no data is collected or processed until the user explicitly gives their consent”

• Advanced implementation behavior Report an error

  “Advanced Consent Mode Implementation: Conversely, in the Advanced mode, Google tags are loaded before the consent banner is shown. If a user declines consent, the system still sends “cookieless pings,””

• Behavioral modeling ga4 Report an error

  “Behavioral Modeling in GA4 ✅ Enabled ❌ Not Available”

• Integration supports both modes Report an error

  “Consider that our integration supports both modes, allowing you to select the one that best suits your strategy and legal obligations.”

• Iubenda google partner cmp Report an error

  “Yes, iubenda is among the Partner CMPs of Google. Our CMP is integrated with Google Consent Mode v2 and Google Tag Manager”

• Site scan tool Report an error

  “Go to the iubenda site scan page Type in your website’s URL for the scan Enter your email address to get the results”

• Gtm template Report an error

  “The iubenda Privacy Controls and Cookie Solution template is now listed in the Featured Community CMP Templates.”

• Gtm template managed tags Report an error

  “By using the Google Tag Manager Template, you can manage Google Consent Mode (GCM) automatically for tags that are natively compatible with Google Consent Mode, such as Google Analytics, Google Ads, Floodlight, and Conversion Linker.”

• New installations basic default Report an error

  “for new installations of the Privacy Controls and Cookie Solution, auto-blocking is enabled by default with the stricter approach (Basic implementation of “Google Consent Mode”).”

• Advanced mode checkbox Report an error

  “✅ Do not block Google’s services that adhere to Consent Mode: When this option is enabled, our Privacy Controls and Cookie Solution will automatically activate advanced implementation of Google’s Consent Mode.”

• Tcf vendor checkbox Report an error

  “✅ Do not block vendors that adhere to the TCF when the TCF is enabled: When this feature is enabled, ad delivery is driven by the TCF consent string, reflecting the user’s preferences.”

• Legacy users code update Report an error

  “Users who already have our solutions integrated (known as ‘legacy users’) need only a simple code update.”

• US law advanced plan required Report an error

  “Alternatively, if you want to apply GDPR for EU Users and US Law for US users, you’ll need at least an “Advanced” plan.”

• US law default granted Report an error

  “If you enable US Law in the ‘Privacy Controls and Cookie Solution’ configurator, the default behavior for a US user is that the Cookie Solution sets all the GCM (Google Consent Mode) purposes to ‘granted‘.”

• Uspr opt out logic Report an error

  “‘ad_storage‘ is granted when the user either hasn’t opted out of any of the following USPR (US Privacy Rights) purposes or when they are not relevant (e.g., USPR does not apply):”

• Analytics storage uspr Report an error

  “‘analytics_storage‘ is set to granted when the user either hasn’t opted out of the US purpose ‘Sale of my personal information’ (purpose s) or when it’s not relevant (e.g., USPR does not apply).”

• Additional consent mode distinction Report an error

  “Don’t confuse Consent Mode with Additional Consent Mode, a feature that allows you to gather consent for Google ad partners that are not yet part of the Transparency and Consent Framework but are on Google’s Ad Tech Providers (ATP) list.”

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