Features page (deliverability) — Bird Email API (formerly SparkPost)

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Facts read from this source

• Dmarc dns generation Report an error

  “Bird generates the exact DKIM, return-path, and DMARC records for your domain and handles SPF alignment on a return-path CNAME, leaving your root SPF record untouched.”

• Automatic bounce suppression Report an error

  “Bird automatically suppresses hard bounces and spam complaints before the next send, and lets your team inspect the bounce diagnostic or clear an address after a customer fixes a typo.”

• Inbox insights Report an error

  “Use Inbox Insights to monitor inbox versus spam placement across major mailbox providers, inspect deferral reasons in real time, and run seed tests before launching a major campaign.”

• Dedicated ip pools Report an error

  “Isolate your traffic with dedicated IP pools so a high-volume promotional blast cannot hurt the sender reputation of your password resets and receipts.”

• Ip warmup Report an error

  “When you send consistent high volume, dedicated IPs and separate IP pools let you isolate transactional traffic like password resets from marketing campaigns, paired with automated warmup schedules.”

• Shared ip pools Report an error

  “Lower-volume senders typically get better results on Bird's managed shared IP pools, where steady traffic keeps the pool warm.”

• Mcp domain checks Report an error

  “When a customer reports a missing email, ask Bird MCP to verify your sending domain and check whether their address is on the suppression list.”

• Workspaces Report an error

  “Separate production and sandbox traffic into dedicated workspaces, scope API keys to the exact channels each service or agent needs, and track permission changes in the audit log.”

• Smtp relay Report an error

  “Send through Bird from your existing app or mail server by swapping credentials.”

• Inbound email Report an error

  “Route customer replies and attachments directly into your app or workflows.”

• React email templates Report an error

  “Build with React Email or publish templates your team can edit anytime.”

• Channels Report an error

  “Add new channels, verification, and connectivity in the same workspace, using the same API keys, webhooks, and SDKs.”

• Competitive insights Report an error

  “Monitor how often competitors send and what subject lines they use.”

• Unsubscribe handling Report an error

  “Hard bounces block future sends across traffic types to protect your sender reputation, whereas marketing unsubscribes and spam complaints stop promotional sends without blocking critical transactional emails like receipts or password resets.”

• Suppression API Report an error

  “You can inspect the exact suppression reason in the dashboard or via the API before updating a recipient's status.”

Scores citing this record

• The Agency Lead Deliverability & sender reputation
• The Data Protection Officer Deliverability & sender reputation
• The Shop Operator Deliverability & sender reputation
• The Platform Engineer Deliverability & sender reputation
• The SaaS Developer Deliverability & sender reputation
• The Skeptic Deliverability & sender reputation