Source

Deliverability & sender reputation — found from sitemap — Bird Email API (formerly SparkPost)

Page: https://bird.com/docs/knowledge-base/deliverability/reputation-monitoring
Checked: 1 Nov 2026, 09:32 UTC
How we may use it: Public page, crawling permitted

Technical details

type: page
http status: 200
content hash: sha256:5d9464408fd305977d78026837d69f663203184526bcfddf319814cd29a03e48
permission: robots_ok
screenshot: Screenshot on file (internal exhibit, not published)

Cited by

Metrics page Report an error

“The Metrics page in the Bird dashboard shows your delivery, open, bounce, and complaint rates over time, with breakdowns by sending domain and more.”
Inbox insights Report an error

“the Inbox Insights page measures inbox and spam placement per mailbox provider for your verified domains.”
Stats API Report an error

“The same data is available through the stats API.”
Complaint threshold Report an error

“Complaint rate: under 0.3%, ideally below 0.1%. A 0.3% rate is about three complaints per 1,000 delivered messages. Aim for fewer than one per 1,000.”
Bounce threshold Report an error

“Bounce rate: investigate well before the 5% Risk threshold on the Metrics summary. The Breakdowns panel classifies a sender above 0.6% as Throttled, so review sustained increases early, especially when hard bounces drive them.”
Breakdowns panel Report an error

“Use the Breakdowns panel on the Metrics page to isolate the problem. A spike usually has a single cause.”
Suppression on hard bounce Report an error

“The addresses that hard-bounced or complained are already suppressed; your job is the rest of the segment they came from.”
Reputation definition Report an error

“Your sender reputation is the track record mailbox providers keep on your domain and IPs, and it decides whether your mail reaches the inbox at all.”