Journeys & orchestration — found from sitemap — Braze

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• Canvas flow launch Report an error

  “Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced Braze Canvas Flow, a next generation journey orchestration tool”

• Drag drop builder Report an error

  “marketers can easily design, visualize, and launch customer journeys from a single drag-and-drop interface”

• Journey components Report an error

  “Using Action Paths, Audience Paths, and Decision Split components within Braze Canvas Flow, marketers can automatically tailor each customer's experience based on contextual preferences, behaviors, and cross-channel interactions.”

• Exit criteria Report an error

  “using new Canvas Exit Criteria, marketers can automatically exit customers from receiving subsequent journey-based campaigns the instant they convert”

• User update component Report an error

  “With a new User Update Component, brands can also simplify data capture within a customer journey by capturing customer behavior and preference data and using it to inform future segmentation, personalization, and messaging.”

• Channels supported Report an error

  “Braze Canvas Flow unites owned and paid channels in the context of a dynamic customer journey. Marketers can use cross-channel interaction, behavior, and preference data to meet customers with relevance wherever they are—email, SMS, mobile, web channels, or paid social.”

• Experiment paths Report an error

  “The new Experiment Paths component enables marketers to test and implement the most effective channels, cadence, frequency, subject-lines, message copy and creative, and more, all from a single tool.”

• Global control groups Report an error

  “Global Control Groups are designed to give marketers a turnkey solution for seamlessly testing engagement uplift and ROI with high conviction, without wasting time manually building and maintaining control group segments.”

• Versioning Report an error

  “With the addition of new post-launch edits and versioning capabilities, marketers can also freely iterate on journeys to constantly improve results, all while staying up-to-date with collaborators.”

• Testing levels Report an error

  “marketers can test at the overall journey level, at any point within a journey, and at the individual message level.”

• Quoted customer results Report an error

  “Our membership lifespan is up by an average of one month, our monthly recurring revenue is up 30.3%, and 30-member retention is up 7%.”

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