CRM integration & data model — found from sitemap — Braze

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Facts read from this source

• Audience sync purpose Report an error

  “Optimize ad targeting. Minimize marketing spend. Put every campaign dollar to good use by leveraging first-party customer data to dynamically target and trigger paid ads.”

• Audience suppression Report an error

  “Eliminate ad spend waste Dynamically suppress ads for audiences that have already converted.”

• Encrypted syncs Report an error

  “Securely sync user data Reduce risk with automated, encrypted syncs between systems.”

• Lookalike audiences Report an error

  “Targeted customer acquisition Create lookalike audiences of your highest-performing segments to find new customers who look just like your most valuable existing ones.”

• No third party cookies Report an error

  “Drive more conversions by triggering ads that are personally relevant to customers based on their individual behaviors and preferences—without relying on third-party cookies.”

• Re engagement paid networks Report an error

  “When customers can’t be reached on owned channels, easily re-engage them on paid networks.”

• Triggered ad suppression Report an error

  “Drive down customer acquisition costs by automatically suppressing paid campaigns as soon as a customer places an order, upgrades their service, or completes another conversion.”

• Propensity targeting Report an error

  “Spend on the audiences that have the highest ROI potential. Target ads to users based on their purchase propensity, recent actions, and other signals that they're primed to convert.”

• Advertising partners Report an error

  “Activate first-party customer data across all of the most popular advertising destinations, like Meta, Google, TikTok, Snapchat, Pinterest, LinkedIn, Criteo, and The Trade Desk.”

• Pii encrypted sync Report an error

  “Safeguard customer data and reduce the risk of manually mishandling Personal Identifiable Information (PII) with encrypted syncs between Braze and advertising platforms.”

• Cross channel paid owned Report an error

  “Coordinate cross-channel journeys across paid and owned channels all in one place. Acquisition and retention teams work together in one solution to stay in sync on shared audiences, campaigns, and marketing goals.”

• Owned channels migration Report an error

  “Once a user converts on a paid channel, move the conversation to more cost-effective owned marketing channels like email, mobile, and web.”

Scores citing this record

• The Data Protection Officer Lead scoring, routing & lifecycle
• The Data Protection Officer Channels & personalisation
• The Data Protection Officer Consent, tracking & profiling
• The Data Protection Officer CRM integration & data model
• The Demand Gen Lead Lead scoring, routing & lifecycle
• The Demand Gen Lead Channels & personalisation
• The Demand Gen Lead CRM integration & data model
• The Lifecycle Marketer Lead scoring, routing & lifecycle
• The Lifecycle Marketer Channels & personalisation
• The Lifecycle Marketer CRM integration & data model
• The Sales Ops Manager Lead scoring, routing & lifecycle
• The Sales Ops Manager Channels & personalisation
• The Sales Ops Manager CRM integration & data model
• The Skeptic Lead scoring, routing & lifecycle
• The Skeptic Channels & personalisation
• The Skeptic CRM integration & data model
• The Solution Architect Lead scoring, routing & lifecycle
• The Solution Architect Channels & personalisation
• The Solution Architect CRM integration & data model