Deliverability infrastructure — found from sitemap — Dotdigital

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Facts read from this source

• Sender reputation feature Report an error

  “Your account's sender reputation is an important indicator of deliverability health and highlights areas you can work on to improve deliverability.”

• Sender reputation location Report an error

  “Go to General > Sender reputation. Your sender reputation is displayed here, along with your reputation indicators.”

• Sender reputation indicators Report an error

  “You see reputation indicators including Bad, Neutral, Good and Very good. You may see sometimes see Evaluation. This means that we don't currently have the information needed for this reputation indicator.”

• Sender reputation shared ip only Report an error

  “The Sender reputation feature is only available for accounts that send using shared IPs.”

• Sender reputation calculation Report an error

  “These are your open rates, click rates, complaint levels, bounce levels, and your Data Watchdog scores. We evaluate sender reputation scores every 30 days.”

• Reputation based on all campaigns Report an error

  “There are a number of reputation indicators used to calculate your sender reputation, and these are based upon all of the campaigns you've ever sent.”

• Data watchdog Report an error

  “Our Data Watchdog provides a unique checkpoint which is constantly on the lookout for any such questionable or risky data. Your contact imports either get cleared, flagged as 'at risk', or they're quarantined.”

• Open rate definition Report an error

  “The open rate is the percentage of recipients who opened your campaign. An ‘open’ is recorded when an invisible pixel within an email is downloaded.”

• Click rate definitions Report an error

  “Click rate might be referred to as click-through rate (CTR) which is the percentage of recipients who click your email, taken against the number of emails delivered. Alternatively, click rate might be referred to as click-to-open rate which is the percentage of recipients who click your email compared to the number of recipients who opened your email.”

• Suppression hard bounce Report an error

  “These hard bounced email addresses are added to your suppression list automatically.”

• Soft bounce to hard conversion Report an error

  “We treat these as a soft bounce in case it's temporary, but if the issue continues we'll convert it to a hard bounce for you.”

• Soft bounce categories Report an error

  “General bounce: This is treated as a soft bounce because we can't determine the exact reason for delivery failure.”

• Mail block categories Report an error

  “Mail block - relay denied: Your email has bounced due to a temporary error, which could be on the sending or receiving side.”

• Message size recommendation Report an error

  “The bounce message returned doesn't include information on what the size limit is, but the Dotdigital deliverability team will advise you not to send messages larger than 500KB.”

• Double opt in recommendation Report an error

  “Consider using double opt-in to improve the quality of the data you collect, prevent sending to invalid email addresses and minimise the risk of sending to spam traps.”

• Captcha recommendation Report an error

  “Use CAPTCHA to minimise the risk of bot sign ups and programmatic sign ups.”

• Purchased lists prohibited Report an error

  “Dotdigital’s Terms of Service prohibit uploading or sending to purchased email addresses.”

• Suppression of complainers Report an error

  “Add complaining subscribers to a suppression list as soon as you receive their complaint.”

• Company name Report an error

  “Dotdigital, a trading name of dotdigital EMEA Ltd. (company no. 03762341), registered office No. 1 London Bridge, SE1 9BG.”

• Bounce types Report an error

  “There are two types of bounces that you can receive - a soft bounce and a hard bounce.”

• Ab testing Report an error

  “A/B test copy, call-to-actions and email design to identify what your audience engages with most effectively.”

• Preference centre Report an error

  “Send a Welcome email to reiterate expectations and encourage subscribers to set their preferences in your preference centre.”

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Scores citing this record

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