Source
Campaigns & automation — found from sitemap — Sarbacane
Checked for Sarbacane on 30 Sep 2026
- Page
- https://help.sarbacane.com/en/articles/28-how-to-conduct-an-ab-test-on-an-email-campaign
- Checked
- 30 Sep 2026, 15:32 UTC
- How we may use it
- Public page, crawling permitted
Technical details
- type
- page
- http status
- 200
- content hash
- sha256:8b35c977ab15bb2db39f30af2d24bfa6ad54b8751eb0c71c9f4eda3eaba48aaa
- permission
- robots_ok
- screenshot
- Screenshot on file (internal exhibit, not published)
Cited by
Facts read from this source
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Ab test description Report an error
“An A/B test allows you to evaluate the performance of an email campaign by sending two versions of an email to two representative samples of a recipient database. After comparing the statistics, the most performing version of the two is sent to the remaining contacts.”
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Ab test elements Report an error
“The A/B test offers the possibility to compare different elements: the subject line, the sender field, or the entire message content.”
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Ab test setup Report an error
“at the "Message" editing step, click on the "Split AB" section in the top right of the editor.”
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Ab test simultaneous comparison Report an error
“You can compare the two versions of each element of your email campaign simultaneously via a tab system.”
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Ab test sample recommendation Report an error
“it is recommended to have at least 100 people per test group to avoid biasing the test.”
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Ab test winning criteria Report an error
“Best open rate: the message with the highest open rate will be considered the test winner Best click rate: the message that received the most clicks will be considered the winner”
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Ab test duration Report an error
“you must choose the test duration using the selector. It is possible to define a number of hours or days after which the test will be automatically cancelled and the statistics analyzed”
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Ab test sending modes Report an error
“Automatically: Sarbacane Campaigns will send your two versions, analyze the results, and send the winning version to the rest of your list. Manually: you choose the test winner yourself”
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Ab test results view Report an error
“you will be able to verify the winning version thanks to the victory cup that appears in the "results" section then "total send"”
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Ab test test sends Report an error
“you can also perform separate test sends to verify the proper formatting of each of your messages.”
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Ab test manual trigger view Report an error
“you can view the performance of your two versions at any time from the Sarbacane Campaigns home screen or from the Campaigns menu by clicking on the statistics icon”
1 fact read from this page is not shown because it could not be confirmed on the page as captured.
Scores citing this record
- The CRM Manager Campaigns & automation
- The Data Protection Officer Campaigns & automation
- The Deliverability Engineer Campaigns & automation
- The Shop Owner Campaigns & automation
- The Integrator Campaigns & automation
- The Skeptic Campaigns & automation