Vendor homepage — Optimizely Content Marketing Platform

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• AI workspace Report an error

  “An AI-powered workspace that makes it easy to plan, create, and execute the standout content and brilliant campaigns that make you a great marketer.”

• Customer count Report an error

  “Trusted by 10,000+ brands”

• Planning Report an error

  “Get full visibility with shared calendars and automate requests for faster time-to-market.”

• Creation collaboration Report an error

  “Create on-brand content at scale, automating best practice and compliance checks. AI-embedded workflows fast track reviews.”

• Asset management Report an error

  “Store all your content in one marketing-approved place. Let agents find and suggest assets so you never duplicate work again.”

• Measurement Report an error

  “Tie performance directly to revenue and center your strategy around content that actually works.”

• Virtual teammates Report an error

  “The extra headcount your team needed, ready to work from day one. Virtual Teammates are collaborative do-ers: they keep work moving, triage proactively, and know your brand from the start.”

• SEO analyst Report an error

  “Helps you optimize your SEO and AI search visibility, proactively.”

• Leader visibility Report an error

  “Gain total visibility into your marketing plan. Connect content performance directly to revenue and finally prove your ROI.”

• Creator AI agents Report an error

  “Use powerful AI agents to brainstorm ideas, write first drafts, and find assets instantly.”

• Marketing ops Report an error

  “Bring order to request chaos. Standardize intake, automate approvals, and eliminate bottlenecks with an agentic content engine.”

• Dam Report an error

  “Our integrated Digital Asset Management (DAM) makes finding and repurposing your best assets a breeze.”

• Gartner leader Report an error

  “For the ninth consecutive year, Optimizely has been named a Leader in the Gartner® Magic Quadrant™ for Content Marketing Platforms.”

• Stack connectors Report an error

  “Connect your favorite creative, social, sales, and marketing automation platforms for smoother workflows.”

• Agentic cms Report an error

  “Build and polish experiences in one place so teams move, not stall.”

• Agent platform Report an error

  “Automate tasks, remove bottlenecks, and scale without adding headcount.”

• Agent library Report an error

  “We’ve got a whole library of pre-built AI agents to help you create. Use as they are or create your own agent specific to your team’s content needs.”

• Lifecycle publishing Report an error

  “Yes, Optimizely CMP is designed to manage the end-to-end content lifecycle.”

• Downstream distribution Report an error

  “Finally, it integrates with your downstream channels—including any Content Management System (CMS), social media, or sales enablement tool—to seamlessly distribute and publish approved content, all from one platform.”

• Privacy notice Report an error

  “Optimizely will store and process your personal data as described in our Privacy Notice.”

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Scores citing this record

• The Head of Content Planning, editorial calendar & briefs
• The Head of Content Creation, review & approval
• The Head of Content Structured content, localisation & export
• The Head of Content Publishing, distribution & integrations
• The Head of Content AI assistance & content rights
• The Head of Content Planning, editorial calendar & briefs
• The Head of Content Creation, review & approval
• The Head of Content Structured content, localisation & export
• The Head of Content Publishing, distribution & integrations
• The Head of Content AI assistance & content rights
• The Data Protection Officer Planning, editorial calendar & briefs
• The Data Protection Officer Creation, review & approval
• The Data Protection Officer Structured content, localisation & export
• The Data Protection Officer Publishing, distribution & integrations
• The Data Protection Officer AI assistance & content rights
• The Data Protection Officer Planning, editorial calendar & briefs
• The Data Protection Officer Creation, review & approval
• The Data Protection Officer Structured content, localisation & export
• The Data Protection Officer Publishing, distribution & integrations
• The Data Protection Officer AI assistance & content rights
• The Localisation Lead Planning, editorial calendar & briefs
• The Localisation Lead Creation, review & approval
• The Localisation Lead Structured content, localisation & export
• The Localisation Lead Publishing, distribution & integrations
• The Localisation Lead AI assistance & content rights
• The Localisation Lead Planning, editorial calendar & briefs
• The Localisation Lead Creation, review & approval
• The Localisation Lead Structured content, localisation & export
• The Localisation Lead Publishing, distribution & integrations
• The Localisation Lead AI assistance & content rights
• The Skeptic Planning, editorial calendar & briefs
• The Skeptic Creation, review & approval
• The Skeptic Structured content, localisation & export
• The Skeptic Publishing, distribution & integrations
• The Skeptic AI assistance & content rights
• The Skeptic Planning, editorial calendar & briefs
• The Skeptic Creation, review & approval
• The Skeptic Structured content, localisation & export
• The Skeptic Publishing, distribution & integrations
• The Skeptic AI assistance & content rights
• The SME Marketer Planning, editorial calendar & briefs
• The SME Marketer Creation, review & approval
• The SME Marketer Structured content, localisation & export
• The SME Marketer Publishing, distribution & integrations
• The SME Marketer AI assistance & content rights
• The SME Marketer Planning, editorial calendar & briefs
• The SME Marketer Creation, review & approval
• The SME Marketer Structured content, localisation & export
• The SME Marketer Publishing, distribution & integrations
• The SME Marketer AI assistance & content rights
• The Web Engineer Planning, editorial calendar & briefs
• The Web Engineer Creation, review & approval
• The Web Engineer Structured content, localisation & export
• The Web Engineer Publishing, distribution & integrations
• The Web Engineer AI assistance & content rights
• The Web Engineer Planning, editorial calendar & briefs
• The Web Engineer Creation, review & approval
• The Web Engineer Structured content, localisation & export
• The Web Engineer Publishing, distribution & integrations
• The Web Engineer AI assistance & content rights