Analytics, data export & integrations — found from sitemap — Nosto

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Facts read from this source

• Analytics sections Report an error

  “Enhanced analytics provide you with a clear breakdown of performance data in three separate sections: Search Category Merchandising Autocomplete”

• Search metrics Report an error

  “Total Searches - The total count of search impressions. Actions contributing to search impressions include: Submitting a Search Term”

• Hybrid vector metrics Report an error

  “If you have access to hybrid vector search, additional metrics will be shown in the feature-level stats: Accumulated impact of hybrid search for total searches, orders, sales and product clicks.”

• Search terms table Report an error

  “The "All search terms" table shows a comprehensive summary of all search queries for the given tim period. You can easily switch between the different tabs (representing the different response types) that all include the same detailed metrics for each query: Result type - Keyword, Hybrid or Vector.”

• Search terms query details Report an error

  “By clicking on the "view details" icon, you can open a drawer containing more details for the specific query like "top clicked" and "top purchased" products.”

• Organic nonorganic Report an error

  “Organic - The percentage of searches initiated by directly visiting the site and using search Non-organic - The percentage of searches driven by external promotions or influences that led to the search results page (e.g. clicks on banners or Google links leading directly to certain search results pages)”

• Device type breakdown Report an error

  “Device - Phone, Desktop, Tablet, Other”

• Category metrics Report an error

  “Total Category Views - The total number of category views (impressions).”

• Categories table Report an error

  “Views - Amount of total category views Clicks - Amount of product clicks CTR % (Click-through rate) -The percentage of category visits that resulted in clicks Orders - The number of orders generated from category visits”

• Autocomplete metrics Report an error

  “Product clicks - Total clicks on product suggestions Keyword clicks - Total clicks on keyword suggestions Usage - The percentage of all autocomplete interactions compared to the total search interactions”

• Autocomplete keywords table Report an error

  “Clicks - Total number of clicks generated from a specific autocomplete suggestion Orders - Number of orders generated from searches using keyword suggestions”

• Data export Report an error

  “Nosto analytics provides a possibility to export different data points allowing you to perform data analysis out of the platform. Before exporting, make sure that relevant data ranges are selected and export relevant tables as .csv files. Once ready, the link to download the export will be shared to the email.”

• Orders attribution Report an error

  “orders in the "Statistics" table include orders generated through both Search and Autocomplete, whereas the "All search terms" table attributes orders specifically to Search.”

• Multi term order attribution Report an error

  “A single order can be attributed to multiple search terms within the same session, causing the sum of orders from the "All search terms" table to be higher than the order count in the "Statistics" table.”

• Recommended monthly routine Report an error

  “We recommend merchants to have a monthly routine to go through these and improve search based on that.”

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