Statistical method & guardrails — found from sitemap — Zuko

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Facts read from this source

• Form statistics page Report an error

  “Online Form Statistics: Conversion, Abandonment and UX Benchmarks”

• Free healthcheck Report an error

  “Get a free form healthcheck (No Credit Card Required)”

• View to completion benchmark Report an error

  “34.6% View-to-completion rate Across all forms”

• Starter to completion benchmark Report an error

  “51.7% Starter-to-completion rate Across all forms”

• Benchmark dataset scale Report an error

  “This dataset includes approximately 739 forms, 93 million form views, 60 million form starts and 38 million successful completions.”

• Benchmark period Report an error

  “Source: Zuko Analytics Form Benchmarking Research, January 2022 - April 2025.”

• Industry benchmarks Report an error

  “Ecommerce 35.8% 51.0% Financial services 35.7% 58.4% Insurance 41.3% 55.8% Media 16.1% 36.3% Charity 29.7% 56.9% All forms 34.6% 51.7%”

• Formtype benchmarks Report an error

  “Application 37.7% 51.6% Purchase 40.0% 54.4% Registration 46.6% 60.7% Comparison 28.6% 46.4% Contact 14.5% 47.4% All forms 34.6% 51.7%”

• Field level metrics Report an error

  “Field Mean time spent Mean field returns Mean abandonment rate Name 3.5 seconds 0.28 5.27% Email 6.5 seconds 0.34 6.41% Password 7.2 seconds 0.65 10.50% Phone 5.0 seconds 0.31 6.28% Postcode 3.8 seconds 0.28 4.82% Address 7.4 seconds 0.39 4.32%”

• Field research period Report an error

  “Source: Zuko Analytics Field-Level Research, May 2023 - April 2024, 1362 forms.”

• Shopify checkout app Report an error

  “Zuko tracking can be added to any checkout but we do have a dedicated Shopify Checkout Analytics App that can be installed quickly to track user friction.”

• Shopify checkout completion Report an error

  “Measure View-to-completion rate Starter-to-completion rate Desktop checkout 39.1% 53.5% Mobile checkout 37.9% 56.5% Overall Shopify checkout 38.5% 56.1%”

• Shopify research period Report an error

  “Source: Zuko Analytics Shopify Checkout Research, July 2025 - March 2026.”

• Discount code completion Report an error

  “Discount code outcome Checkout completion rate Discount code successfully applied 94% No discount code attempted 64% Discount code failed 35%”

• Checkout field abandonment Report an error

  “Checkout field or control Abandonment rate Apply Discount button 7.9% Phone Number 3.7% Country Code 3.5% Email 3.5% Discount Code 3.4% Pay Button 3.1% Delivery Address 2.0% Name 1.2%”

• Checkout duration Report an error

  “Behaviour Average checkout time Successful checkout 239 seconds Abandoned checkout 159 seconds Desktop successful checkout 299 seconds Mobile successful checkout 227 seconds”

• Device conversion Report an error

  “Device Conversion rate Desktop 54.48% Mobile 47.53% Tablet 49.31%”

• Autofill completion Report an error

  “Autofill behaviour Completion rate Autofill triggered 62.2% Autofill not used 30.2%”

• Capabilities Report an error

  “By analysing field-level abandonment, corrections, validation errors, interaction times and user journeys, Zuko helps teams identify friction and prioritise opportunities to improve completion rates.”

• Company Report an error

  “Zuko Analytics is operated by Formisimo Ltd, registered in England and Wales (company no. 08859680).”

• Address Report an error

  “Formisimo Ltd, Colony, 5 Piccadilly Place, Manchester, M1 3BR”

• VAT number Report an error

  “VAT Number: GB181252425”

• Patent Report an error

  “Zuko Analytics technology is protected under U.S. Patent No. US-10198415-B2”

• Security docs Report an error

  “Security & Privacy Overview”

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Scores citing this record

• The CRO Consultant Statistical method & guardrails
• The CRO Consultant Pricing transparency
• The Data Protection Officer Statistical method & guardrails
• The Data Protection Officer Pricing transparency
• The E-Commerce Manager Statistical method & guardrails
• The E-Commerce Manager Pricing transparency
• The Growth Lead Statistical method & guardrails
• The Growth Lead Pricing transparency
• The Product Engineer Statistical method & guardrails
• The Product Engineer Pricing transparency
• The Skeptic Statistical method & guardrails