Marketing Automation · Alternatives

ActiveCampaign (Automation) alternatives

As of 21 Oct 2026, the panel rates Evalanche (3/5), HubSpot Marketing Hub (3/5) and Ortto (2.5/5) highest among the other 16 Marketing Automation products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Evalanche (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.

ActiveCampaign (Automation)’s own page → All Marketing Automation products →

European alternatives to ActiveCampaign (Automation)

European by provenance (EU-made, EU origin with foreign ownership, or UK and wider Europe). Data hosting is stated only where the vendor’s own pages prove it.

Evalanche
EU-Made

Panel rating

Evalanche is marketing automation software from SC-Networks GmbH of Starnberg, Germany, positioned for the midmarket and enterprise as a complement to an existing CRM landscape.
- Data hosting: not stated on the vendor’s pages
Evalanche in detail → ActiveCampaign (Automation) vs Evalanche →
Brevo (Automation)
EU-Made

Panel rating

Brevo is a marketing automation platform scored strongest on channel coverage, where scores sit at 6: email, SMS, WhatsApp, live chat, web and mobile push, pop-ups and mobile wallet run off one contact record with a single Conversations inbox.
- Data hosting: Default not stated; pages mention the EU
Brevo (Automation) in detail →
CleverReach (Automation)
EU-Made

Panel rating

CleverReach scores highest on consent and profiling at 5-6 — double opt-in as the documented standard, automatically logged as proof in a dispute — and lowest on lead management at 0-1, with no public information on lead scoring, lifecycle stages or routing to sales.
- Data hosting: Default not stated; pages mention Germany and the EU
- Free plan: yes, per the vendor’s page captured 19 Oct 2026
CleverReach (Automation) in detail →
Emarsys
EU-Made

Panel rating

SAP Emarsys, now SAP Engagement Cloud, is a marketing automation product; the bench scores highest where breadth is the test and lowest wherever mechanics must be evidenced.
- Data hosting: not stated on the vendor’s pages
Emarsys in detail →

Other alternatives

HubSpot Marketing Hub
Rest of world

Panel rating

HubSpot Marketing Hub is strongest on consent and profiling, where scores sit at 6, and on pricing transparency (6 to 7); persona-weighted totals span 5.0 to 6.1.
- Free plan: yes, per the vendor’s page captured 16 Sep 2026
HubSpot Marketing Hub in detail → ActiveCampaign (Automation) vs HubSpot Marketing Hub →
Ortto
Provenance unknown

Panel rating

Ortto, formerly Autopilot, is a marketing automation platform combining a customer data platform, visual journey builder and omnichannel messaging.
Ortto in detail →
Bloomreach Engagement
Provenance unknown

Panel rating

Bloomreach Engagement scores strongest on channel coverage, where scores cluster at 8-9: email, SMS, MMS, RCS, WhatsApp, on-site, in-app and ads all run off one always-up-to-date customer profile with centrally managed consent, an engagement-based frequency policy and purchase-triggered ad suppression.
Bloomreach Engagement in detail →
Encharge
Provenance unknown

Panel rating

Encharge is a marketing automation platform built for B2B SaaS, and the bench scored it strongest on CRM and data — 6 with no spread — for two-way Salesforce and HubSpot sync with custom fields and near-instant email-activity sync, a documented REST, Ingest and JavaScript API with a downloadable OpenAPI 3 definition, and anonymous activity resolved into named profiles at identification.
Encharge in detail →
Customer.io
Provenance unknown

Panel rating

Customer.io is a customer engagement platform scored strongest on channel coverage at 6 and CRM and data at 6-7: email, SMS, push, in-app and WhatsApp send from one people profile, and a bidirectional Salesforce integration covers sync templates for contacts, leads, accounts and account-contact relationships, custom objects and lead graduation.
Customer.io in detail →
Insider
Provenance unknown

Panel rating

Insider One's public evidence is strongest on channels and thinnest on buying information.
Insider in detail →
Deployteq
Provenance unknown

Panel rating

Deployteq B.V.
Deployteq in detail →
Klaviyo (Automation)
Rest of world

Panel rating

Klaviyo, Inc.
- Free plan: yes, per the vendor’s page captured 16 Sep 2026
Klaviyo (Automation) in detail →
SALESmanago
Provenance unknown

Panel rating

SALESmanago, now presented as Manago AI, is an eCommerce engagement platform that scores highest on channel coverage (6 to 7): email, a built-in SMS gateway, WhatsApp, web push and on-site engagement all run from one customer profile.
SALESmanago in detail →
Acoustic Campaign
Provenance unknown

Panel rating

Acoustic Campaign (vendor Acoustic; flagship platform Acoustic Connect) scores highest on channel coverage, 6-7, and journey orchestration, 4-5: email, SMS, WhatsApp and mobile compose in one shared drag-and-drop editor off a single real-time 360° profile, and an email opt-out reroutes the next message through WhatsApp.
Acoustic Campaign in detail →
Mautic
Rest of world

Panel rating

Mautic, an open-source marketing automation product stewarded by Acquia, Inc.
Mautic in detail →
Adobe Marketo Engage
Rest of world

Panel rating

The bench judged from captured developer documentation: an asynchronous data-ingestion API and journey capping and throttling configuration.
Adobe Marketo Engage in detail →