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Marketing Automation · Alternatives

Braze alternatives

As of 3 Nov 2026, the panel rates HubSpot Marketing Hub (3/5), ActiveCampaign (Automation) (3/5) and Bloomreach Engagement (3/5) highest among the other 18 Marketing Automation products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Evalanche (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.

Braze’s own page → All Marketing Automation products →

European alternatives to Braze

European by provenance (EU-made, EU origin with foreign ownership, or UK and wider Europe). Data hosting is stated only where the vendor’s own pages prove it.

  1. Evalanche

    EU-Made

    Panel rating

    Evalanche is the marketing automation platform of SC-Networks GmbH of Starnberg, strongest on consent and profiling, the only criterion scoring 6–7.

    • Data hosting: not stated on the vendor’s pages

    Evalanche in detail →

  2. Brevo (Automation)

    EU-Made

    Panel rating

    Brevo's automation bench is strongest on channel coverage: email, SMS, WhatsApp, web and mobile push, live chat and mobile wallet are documented as running from one platform with one customer record, coordinated by behaviour-driven workflows — email first, then SMS if unopened, then WhatsApp.

    • Data hosting: Default not stated; pages mention the EU

    Brevo (Automation) in detail →

  3. CleverReach (Automation)

    EU-Made

    Panel rating

    CleverReach (Automation), the email-marketing automation tool of CleverReach GmbH & Co.

    • Data hosting: Default not stated; pages mention Germany and the EU
    • Free plan: yes, per the vendor’s page captured 19 Oct 2026

    CleverReach (Automation) in detail →

  4. Emarsys

    EU-Made

    Panel rating

    SAP Emarsys, rebranded as SAP Engagement Cloud, is strongest on channel coverage at 5-7: ten channels are listed, from email, web and digital ads to conversational messaging, direct mail and call centre, with personalisation claimed across every channel.

    • Data hosting: not stated on the vendor’s pages

    Emarsys in detail →

Other alternatives

  1. HubSpot Marketing Hub

    Rest of world

    Panel rating

    HubSpot Marketing Hub is strongest where scores run 6-7: CRM and data (native CRM, bidirectional sync with over 100 apps, sync monitoring with guided error troubleshooting) and consent and profiling (a copy of the notice shown, the consent type and the timestamp stored per contact, double opt-in, irreversible GDPR deletion).

    HubSpot Marketing Hub in detail →

  2. ActiveCampaign (Automation)

    Rest of world

    Panel rating

    ActiveCampaign's marketing automation platform earns its highest marks on lead management and channel coverage, where scores cluster at 7: separate scoring models per line of business route high scorers to reps and auto-create CRM deals, and email, SMS, WhatsApp, site messages and Google, Facebook and LinkedIn ads run off one contact profile.

    ActiveCampaign (Automation) in detail →

  3. Bloomreach Engagement

    Provenance unknown

    Panel rating

    Bloomreach Engagement, a marketing automation platform from Bloomreach, Inc., scores highest on channel coverage, 7 to 9: email, SMS, MMS, RCS, WhatsApp, display ads, on-site and in-app delivery are documented to run from one always-up-to-date customer profile, though the captured pages give different figures for the channel count, 17 on one and at least 13 on another.

    Bloomreach Engagement in detail →

  4. Ortto

    Provenance unknown

    Panel rating

    Ortto, formerly Autopilot, is a marketing automation platform built around a customer data platform that feeds a visual journey builder.

    Ortto in detail →

  5. Customer.io

    Provenance unknown

    Panel rating

    Customer.io scores highest on CRM and data and on journey orchestration, both clustering at 6-7.

    Customer.io in detail →

  6. Encharge

    Provenance unknown

    Panel rating

    Encharge is a marketing automation platform for B2B SaaS businesses, strongest at journeys and integrations, weakest on sovereignty.

    Encharge in detail →

  7. Deployteq

    Provenance unknown

    Panel rating

    Deployteq, a marketing automation platform from Deployteq B.V.

    Deployteq in detail →

  8. SALESmanago

    Provenance unknown

    Panel rating

    Manago AI — the new name for SALESmanago — is an e-commerce-oriented customer engagement platform.

    SALESmanago in detail →

  9. Klaviyo (Automation)

    Rest of world

    Panel rating

    Klaviyo is a US marketing automation platform — contracting entity Klaviyo, Inc.

    Klaviyo (Automation) in detail →

  10. Acoustic Campaign

    Provenance unknown

    Panel rating

    Acoustic Campaign scored strongest on channel coverage, 6 to 7: email, SMS, WhatsApp and mobile compose in one shared editor and send from a single real-time profile whose per-channel consent state reroutes a journey when someone opts out.

    Acoustic Campaign in detail →

  11. Insider

    Provenance unknown

    Panel rating

    Insider One is a marketing automation platform whose public pages show breadth rather than depth.

    Insider in detail →

  12. Iterable

    Provenance unknown

    Panel rating

    Iterable is an AI customer engagement platform, and the bench's scores put its strength in channels and journeys rather than sales-side lead handling.

    Iterable in detail →

  13. Adobe Marketo Engage

    Rest of world

    Panel rating

    Adobe Marketo Engage was judged here on two captured developer pages — a data ingestion API reference and a journeys capping-and-throttling reference — and that evidence shapes every score.

    Adobe Marketo Engage in detail →

  14. Mautic

    Rest of world

    Panel rating

    Mautic, an open-source marketing-automation product stewarded by Acquia, Inc.

    Mautic in detail →