Email Marketing & Newsletter · head-to-head
Brevo vs Mailchimp
The short answer
The two benches lean in opposite directions. Brevo is ahead on integrations (8.0 vs 7.7; two judges lean Brevo, four tie), sovereignty (6.7 vs 1.5; six judges lean Brevo) and pricing transparency (6.2 vs 5.3; four lean Brevo). Mailchimp is ahead on list data control (7.0 vs 5.5; six judges lean Mailchimp, resting on a documented whole-account export), campaign and automation (7.0 vs 6.5; three lean Mailchimp, three tie), deliverability (6.8 vs 6.3; four lean Mailchimp) and consent and proof (5.5 vs 5.2; three lean Mailchimp). The weighted totals split as well: Brevo leads with the data protection officer, integrator and skeptic; Mailchimp edges ahead with the CRM manager and deliverability engineer. Sovereignty attributes: Brevo lists a German legal entity and EU-only data residency; Mailchimp lists a US legal entity, foreign-controlled ownership and US-default data residency; both list US Cloud Act subprocessor exposure.
Choose Brevo if
- You need EU-only data residency for your subscriber data — Brevo's data residency attribute is EU-only, and the sovereignty lean runs six judges for Brevo (6.7 vs 1.5).
- Your developers build against a documented API — Brevo's integrations mean is 8.0 to Mailchimp's 7.7, with two judges leaning Brevo and zero leaning Mailchimp, on a REST API with published rate limits, seven official SDKs and real-time webhooks.
- You want published tier prices before committing — pricing transparency leans four judges to Brevo with zero for Mailchimp (6.2 vs 5.3), with Starter from €7, Standard from €15, Professional from €499 and Enterprise custom.
- Your data protection officer signs off on the tool — that judge's weighted total reads 6 for Brevo vs 4.6 for Mailchimp.
Choose Mailchimp if
- You must be able to export your whole account on demand — list data control reads 7.0 vs 5.5 with six judges leaning Mailchimp, resting on a documented whole-account export as a zip.
- Your team runs journeys with conditional and percentage splits — campaign and automation leans three judges to Mailchimp with three ties (7.0 vs 6.5).
- Deliverability is your top criterion in the scorecard — four judges lean Mailchimp there (6.8 vs 6.3).
- Your CRM manager or deliverability engineer has the final call — their weighted totals read 6.7 vs 6.6 and 6.3 vs 6.1 in Mailchimp's favor.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The bench's picks
Same scores, different priorities: each judge's weighting applied to both products. The split is the finding.
- The CRM Manager Brevo Mailchimp picks Mailchimp
- The Deliverability Engineer Brevo Mailchimp picks Mailchimp
- The Data Protection Officer Brevo Mailchimp picks Brevo
- The Shop Owner Brevo Mailchimp picks Brevo
- The Integrator Brevo Mailchimp picks Brevo
- The Skeptic Brevo Mailchimp picks Brevo
Criterion by criterion
| Criterion | Brevo | Mailchimp | The bench leans |
|---|---|---|---|
| Campaigns & automation | Mailchimp, 3 of 6 judges | ||
| Deliverability infrastructure | Mailchimp, 4 of 6 judges | ||
| Consent, proof & tracking limits | Mailchimp, 3 of 6 judges | ||
| List ownership, import & exit | Mailchimp, 6 of 6 judges | ||
| Integrations & API | Brevo, 2 of 6 judges | ||
| European sovereignty | Brevo, 6 of 6 judges | ||
| Pricing transparency | Brevo, 4 of 6 judges |
Stars show the bench average per criterion; the lean counts which product each judge scored higher. Open a judge's tab for their reasoning on both sides.
Sovereignty, side by side
| Dimension | Brevo | Mailchimp |
|---|---|---|
| Legal entity | Incorporated in DE | Not determined |
| Ownership | Not determined | Foreign-controlled |
| Data residency | EU only | Not determined |
| Subprocessors | Not determined | Not determined |
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
| Compliance · GDPR | yes · yes · yes1 | yes2 |
|---|---|---|
| Compliance · GDPR page | GDPR and Security listed in site footer navigation3 | GDPR compliance page linked in footer4 |
| Integrations · Count | 150 · CRM · CMS · ecommerce5 | 300 · yes6 |
| Legal · Parent company | Sendinblue SAS · 17 rue de Salneuve, 75017 Paris, Frankreich7 | Mailchimp gehört zu Intuit8 |
| Pricing · Free tier | Dauerhaft kostenlos9 | Free · yes · 2504 |
| Product · Segments API | yes10 | yes11 |