Consent-free operation & data minimisation — found from sitemap — etracker Analytics

Cited by

Facts read from this source

• Cookieless consent free tracking Report an error

  “Cookie-less and consent-free tracking”

• Dual mode tracking Report an error

  “it is advantageous to use a tracking solution that supports both modes: cookie-less and cookie-based tracking.”

• Consent mode control Report an error

  “If the statistical cookies are rejected, the cookie-less mode takes effect and ensures that all interactions are recorded. Consent is therefore only used to control the mode, but not whether tracking can take place at all.”

• Identifier method Report an error

  “The various pieces of information are combined to form an identifier (using a hash process).”

• Daily randomization Report an error

  “a random value that changes daily can simply be added to the encryption.”

• Anonymized ip Report an error

  “only the anonymized IP address of the visitor may be used for the identifier”

• Cookieless limits Report an error

  “Anzahl von (eindeutigen) Besuchern und Besuchshäufigkeit im Zeitraum Unterscheidung zwischen neuen und wiederkehrenden Besuchern Längere Customer Journeys und Marketing Attribution”

• Conversion predictors Report an error

  “control based on predictors within the respective visit for later conversions. Such predictors can be: the length of stay, the number of page views, product page views, interaction with configurators for cars, for example, or calculators, e.g. for loans.”

• Tracked events Report an error

  “Erfassung der Herkunft mit Referrer-URL und ggf. Kampagnen-Parametern Seitenaufrufe und Zuordnung zu Bereichen anhand der URL-Struktur Audio- und Video- sowie externe, mailto- und Telefon-Linkaufrufe, Downloads und individuelle Klick-Events Scroll-Events pro Seite: 0-9%, 10-24% usw. Formular-Interaktionen inklusive Fehler je Formularfeld Eingesetzte Geräte und verwendete Browser inklusive Spracheinstellungen Gesuchte, angesehene, gemerkte, in den Warenkorb gelegte und bestellte Artikel”

• Ttdsg requirements Report an error

  “Kein Einsatz von Analyse-Cookies (funktionale Cookies bei einem Opt-Out oder Nutzung des Local Storage zum Puffern von Tracking-Übermittlungen sind hingegen in Ordnung) Kein Auslesen von Identifikatoren wie Geräte-IDs, IMEI-Nummern, Mac-Adressen oder Werbe-IDs”

• GDPR requirements Report an error

  “Kein Fingerprinting und ähnliche Technologien zur auf Dauer ausgelegten Wiedererkennung Kein Datentransfer in unsichere Drittländer wie die USA Keine Weitergabe oder Nutzung durch Verarbeiter selbst Keine Zusammenführung über Websites unterschiedlicher Anbieter und z.B. Anreicherung von soziodemografischen Daten aus anderen Quellen des Verarbeiters Re-Identifikation muss ausgeschlossen sein bspw. mittels Verknüpfung zu Nutzerkonten des Verarbeiters Kein Mouse- bzw. Session-Recording”

• Consent mode position Report an error

  “the resolution of the data protection conference on Google Analytics, which always requires prior consent, applies regardless of the mode used.”

• Consent benchmark study Report an error

  “As the etracker Consent Benchmark Study shows, consent not only reduces the database, but also distorts the data collected.”

• Visit definition Report an error

  “a visit is understood as a series of interactions of a visitor between which there was less than 30 minutes interruption or between which the tab or browser was not closed.”

• No legal advice disclaimer Report an error

  “These statements do not constitute legal advice and cannot replace individual legal advice.”

Scores citing this record

• The Agency Developer Consent-free operation & data minimisation
• The Data Protection Officer Goals, events, funnels & e-commerce
• The Data Protection Officer Consent-free operation & data minimisation
• The E-Commerce Marketing Lead Consent-free operation & data minimisation
• The Growth Analyst Traffic, sources & campaign reports
• The Growth Analyst Consent-free operation & data minimisation
• The Public-Sector Site Owner Goals, events, funnels & e-commerce
• The Public-Sector Site Owner Consent-free operation & data minimisation
• The Skeptic Goals, events, funnels & e-commerce
• The Skeptic Consent-free operation & data minimisation