Web Analytics
etracker Analytics
EU-Made Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by JustRelate Deutschland GmbH · www.etracker.com
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etracker Analytics at a glance
- Vendor
- JustRelate Deutschland GmbH
- Headquarters
- Not stated on the vendor’s pages as of 29 Oct 2026
- Data hosting
- Default not stated; pages mention Germany and the EU source, captured 29 Oct 2026
- Free plan
- Not stated on the vendor’s pages as of 29 Oct 2026
- Panel verdict
- The AI panel rates etracker Analytics 3/5, the mean of 6 judges. etracker Analytics is a German web analytics tool from JustRelate Deutschland GmbH, Berlin. how scores are made
- As of
- Vendor pages captured 29 Oct 2026; evaluated by the panel 30 Oct 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
etracker Analytics is a German web analytics tool from JustRelate Deutschland GmbH, Berlin. The data protection officer stands apart with zero across all seven criteria, while the other five judges score between 7 and 9. Among them the strength is consent and privacy — scores cluster at 8 with the growth analyst at 9 — for a cookieless, consent-free default mode whose counting method is published and certified with the ePrivacyseal. Conversions and events take 8 from three judges and 7 from two on a nine-event e-commerce API, shop plugins and server-side conversion upload with deduplication. Traffic reporting, data ownership, implementation and pricing transparency all sit at 7, marked by recurring gaps: no public information on cohorts and retention, a self-hosted edition, the tracking script's size, or overage handling and VAT. Sovereignty splits 8 from two judges against 7 from three, the lower scores citing the unnamed newsletter processor and optional USA-bound Google uploads; the findings behind the zero scores name no failing.
Speaks for it
- Consent-free cookieless default mode with its counting method published, independently audited and certified with the ePrivacyseal
- E-commerce chain documented down to variant level through a nine-event API, shop plugins for named systems and deduplicated server-side conversion upload to Google, Meta, Microsoft and TikTok
- All three editions publicly priced at 10,80 €, 22,80 € and 58,80 € per month, with a published hits formula and 5% and 10% prepayment discounts on two- and three-year terms
- Daily raw-data CSV export with published attributes and curl retrieval, a REST reporting API, and Looker Studio and Power BI connectors
- Analytics data processed and stored exclusively in Germany on the vendor's own servers at the ISO/IEC 27001:2013-certified IPHH datacentre in Hamburg, with an Article 28 agreement on the European Commission's template
Held against it
- The cookieless mode cannot count unique visitors, distinguish new from returning visitors, or measure longer journeys and attribution, limits the pages state themselves
- Raw data access requires the Enterprise edition plus a 49 € per month add-on, and raw data is retained a standard 13 months
- We found no public information on cohorts and retention analysis, a self-hosted edition, or importing historical Google Analytics data
- We found no public information on what happens when a hit contingent is exceeded or on VAT treatment, and the multi-site bulk licence is quoted only on request
- The subprocessor chain is only partly published: the newsletter provider is unnamed and the optional Google Ads upload transfers to the USA under the EU-US Data Privacy Framework
Best for
- You need consent-free analytics without a banner on a German-market site, backed by a published counting method and the ePrivacyseal
- You run a shop on Shopify, Shopware 6, WooCommerce or another named system and need funnels and variant-level measurement with server-side conversion upload
- You must document a German legal position to an authority or procurement office, from the Article 28 agreement to exclusive German processing and storage of analytics data
- You want a nightly raw-data feed for your own warehouse and can carry the Enterprise licence plus the 49 € per month add-on
Avoid if
- You need unique visitor counts, new-versus-returning splits or attribution over longer journeys without consent, which the pages state the cookieless mode cannot deliver
- You need raw data access without the Enterprise edition and its monthly add-on
- You want a commitment shorter than the twelve-month minimum term
- Your compliance stance excludes any US transfer, including the optional Google Ads upload that runs under the EU-US Data Privacy Framework via the provider's parent company
The scores
| Criterion | Panel median |
|---|---|
| Traffic, sources & campaign reports | 3.5 of 5 |
| Goals, events, funnels & e-commerce | 4 of 5 |
| Consent-free operation & data minimisation | 4 of 5 |
| Data access, export & self-hosting | 3.5 of 5 |
| Installation, integrations & performance | 3.5 of 5 |
| European sovereignty | 3.5 of 5 |
| Pricing transparency | 3.5 of 5 |
Traffic, sources & campaign reports
panel disagrees
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How this is scored
What the standard reports show: page views, visits and visitors, entry and exit pages, referrers, search engines and social networks as sources, campaigns tagged with UTM parameters, countries, devices and browsers, a real-time view, date comparisons, segments and filters, custom dashboards, scheduled email reports, shared or public dashboards, and whether reports are sampled or complete.
0 — Not a web analytics product; website traffic cannot be measured with it.
3 — Page views and visitors over time with top pages and referrers; campaign parameters, segments and report sharing are basic or not described.
5 — A dashboard with pages, referrers, UTM campaigns, countries and devices, a real-time view, date comparison, filters across all reports, email reports, and dashboards shared with clients or colleagues.
8 — Custom segments and saved views, custom dashboards and report builders, channel grouping that can be configured, Search Console or ad platform data shown beside the traffic, unsampled reports stated, several sites and roll-up reporting in one account, and annotations.
10 — Reporting that a whole organisation runs on: custom dimensions and calculated metrics, anomaly alerts, multi-site and multi-brand roll-ups with roles per site, report accuracy and how visitors are counted explained in a published methodology, and every report reproducible from the raw data.
The E-Commerce Marketing Lead
The standard reports cover visitors, technology, origin, content and location, and Google UTM parameters are matched automatically, so my price-comparison campaigns would show up without extra tagging work. Segments (up to 100 in Enterprise), saved views, 25 custom reports, drill-downs across arbitrary dimensions, a real-time view, period comparisons, KPI monitoring with email alerts and scheduled exports are all documented. We found no public information on multi-site roll-up reporting, annotations or ad-platform spend shown beside the traffic. 3 4 7 11
The Data Protection Officer
Visitor, technology, source, content and location reports are documented with a real-time view, dynamic drill-downs over any dimension in several levels, saved views and up to a hundred own segments; Google campaign parameters are captured and matched automatically, with a campaign link generator. Own reports (up to 25), a KPI dashboard with email alerting, period comparisons and exports in CSV, Excel and PDF by email go well beyond a basic dashboard. I found no public information on roll-up reporting over several websites in one account, configurable channel grouping or unsampled reporting. 7 11 3 12 1 4
The Agency Developer
The standard reports cover visitor, tech, source, content and location data with dynamic drill-downs, filters, period comparisons and saved views, plus a real-time view and scheduled email exports — that is what my clients ask for every week. Segments scale by edition up to one hundred, twenty-five own reports are configurable, and campaign tracking with a saved-link generator and automatic Google UTM matching is documented. I found no public information on roll-up reporting across several sites, annotations, or whether reports are sampled. 7 3 11 12 1
The Growth Analyst
Standard reports cover visitors, sources, technology, content and location, with Google UTM parameters matched automatically, a real-time view, period comparisons, filters, saved views, custom segments up to 100 on Enterprise, 25 freely configurable own reports, KPI monitoring with email alerts and scheduled exports by email. A visit is publicly defined as a series of interactions with less than 30 minutes' interruption. I found no public information on unsampled reporting, annotations, configurable channel grouping or roll-up reporting across sites. 7 3 11 1 16
The Public-Sector Site Owner
The standard package covers visitor, technology, source, content and location reports, with real-time views, period comparisons, filters, dynamic drill-downs, saved views and up to 25 configurable custom reports plus scheduled email export — enough to see which of our service pages residents use and where they come from, with campaign parameters matched automatically. We found no public information on roll-up reporting across several sites in one account, a statement that reports are unsampled, or annotations. 7 3 11 1
The Skeptic
Visitor, technology, source, content and location reports come with dynamic drill-downs, filters, period comparisons and saved views, own segments up to 100 in Enterprise, up to 25 freely configured reports plus a report builder in the Enterprise edition, real-time reports, automatic capture and matching of Google UTM parameters, and export to CSV, XML, Excel or PDF by email. We found no public information on configurable channel grouping, roll-up reporting across several sites, annotations, or whether the reports are sampled — and one account is defined as covering exactly one website and/or app, so multi-site consolidation is not described. 1 3 7 11
Goals, events, funnels & e-commerce
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How this is scored
How the product measures what visitors do: goals for pages and events, custom events with properties, outbound links, downloads, form submissions and scroll depth tracked without code, funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to channels and campaigns, cohorts and retention, and conversion data passed back to ad platforms.
0 — Counts page views only; no goals, events or conversions can be defined.
3 — Goals for a page or a custom event; funnels, revenue and attribution are basic or not described.
5 — Goals and custom events with properties, outbound links and file downloads tracked, funnels with drop-off per step, revenue attached to goals or orders, and conversions broken down by source and campaign.
8 — Full e-commerce tracking (products, cart, checkout, orders, revenue) with plugins for named shop systems, several attribution models compared, cohorts and retention, user journeys or paths, forms and scroll depth tracked without code, and conversions sent back to Google Ads, Meta or other ad platforms server to server.
10 — Conversion analysis to the level of a product analytics suite: multi-touch attribution explained, funnels and cohorts on any event or property, revenue reconciled with the shop system, predictive or anomaly metrics with their method stated, and every conversion traceable to the raw event.
The E-Commerce Marketing Lead
Every step I bill against is covered: shop funnels from category down to variant level with checkout-abandonment monitoring, a nine-event e-commerce API including order cancellations by order number, a Shopware 6 plugin for my stack, and conversion upload server-side to Google, Meta, Microsoft and TikTok with deduplication. Attribution models can be switched, journeys and click paths are reported, and scroll plus form-field interactions are captured without code. We found no public information on cohorts and retention or on reconciling revenue with the shop backend, which is what would take it to the top level. 3 4 5 13 14 19
The Data Protection Officer
The commerce chain is fully documented — product list and detail views, watchlists, baskets, orders and cancellations down to variant level, measured via nine e-commerce events, plugins for named shop systems or the Google Analytics e-commerce parameter grabber — and funnels are definable per page, event or URL, with engagement goals usable as conversions. Conversions are uploaded server-side to Google, Meta, Microsoft and TikTok Ads with deduplication, attribution models can be switched, and click paths and customer journeys are reported, with scroll depth and form interactions captured automatically without code changes. I found no public information on cohorts and retention. 13 14 11 3 5 16 1 4
The Agency Developer
Funnels are defined per page, event or URL with drop-off per step, engagement goals become conversions without touching code, and e-commerce runs to variant level via a nine-event API and plugins for WooCommerce, Shopify, Shopware 6, JTL, PrestaShop, Magento and xt:Commerce — more or less the whole shop stack we run. Attribution models can be switched flexibly and conversions are uploaded server-side to Google, Meta, Microsoft and TikTok Ads with automatic deduplication. On cohorts and retention analysis I found no public information. 13 14 3 19 5
The Growth Analyst
Funnels are configurable with steps defined by page name, event or URL, engagement goals such as dwell time or page count count as conversions, and forms, downloads, scroll depth and clicks are measured without code changes. E-commerce runs deep — nine API events from product list views to order cancellation, plugins for Shopify, Shopware 6, WooCommerce, Magento, JTL and more, analysis down to variant level with coupon and checkout-abandonment reports — and conversions are forwarded server-side to Google, Meta, Microsoft and TikTok with automatic deduplication. I found no public information on cohorts or retention reporting, which for my signup funnels is a real gap, and the attribution models can be switched but none is individually explained. 13 14 3 5 11 1
The Public-Sector Site Owner
Conversion funnels are definable step by step over page names, events and URLs, form interactions are captured per field including error messages, scroll depth is captured automatically, and the full chain from product view to order and cancellation has named shop plugins plus a documented JavaScript API — exactly what we need to find where daycare-place and vehicle-registration forms are abandoned, and conversions can be forwarded server-side to Google, Meta, Microsoft and TikTok. We found no public information on cohort and retention analysis. 14 16 13 5
The Skeptic
Conversions can be defined three ways — tag manager, conversion processes and a documented e-commerce API with nine events down to variant level, including order cancellations by order number — and shop plugins exist for named systems from Shopify to Shopware 6 and WooCommerce; attribution models are switchable, clickpaths and customer journey reports are documented, conversions upload server-side to Google, Meta, Microsoft and TikTok with deduplication, and forms, downloads and scroll depth are tracked without touching the site's source code. We found no public information on cohorts and retention, which is the one gap keeping this below the top of the range. 1 3 5 11 13 14 16
Consent-free operation & data minimisation
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How this is scored
What is collected and whether a consent banner is needed: a cookieless mode with how visitors are counted (daily hash, server-side fingerprint, no identifier), IP addresses truncated or not stored, no cross-site or cross-device profile and no use of data for the vendor's own purposes, data retention settings, opt-out and Do Not Track, a consent mode for features that do need consent, the vendor's stated reading of §25 TDDDG, the CNIL consent exemption and the authorities' rulings on Google Analytics, and guidance for the site's privacy policy. Where the data is processed is scored under sovereignty.
0 — Requires consent for every visit and sets tracking cookies with no privacy settings at all, or shares visitor data for advertising by default.
3 — IP anonymisation or a cookie setting exists and the product is described as GDPR-compliant; how visitors are identified, retention and the consent position are basic or not described.
5 — A documented cookieless or consent-free mode that states how visitors are counted, IP addresses truncated before storage, no cross-site tracking, retention configurable, an opt-out, a consent mode for the features that need one, and a data protection page explaining when a banner is required.
8 — The consent position stated against named law (§25 TDDDG, the ePrivacy Directive, the CNIL exemption or a DPA ruling), identifiers rotated or never created and the method published, personal data never stored by default, pseudonymisation and retention settings per data type, a legal opinion or external audit of the consent-free mode cited, and wording for the privacy policy supplied.
10 — Data minimisation that can be verified: the collection script and processing open to inspection, exactly which fields are stored documented, a consent-free mode recognised by a named authority or certified, accuracy with and without consent stated, and every privacy setting the customer controls listed with its effect.
The E-Commerce Marketing Lead
The cookie-less mode is the documented default needing no consent under TDDDG and GDPR: sessions are stitched server-side with a daily-rotating hash capped at 24 hours, IP addresses are truncated in the intake servers' memory, and there is no fingerprinting, no cross-site merging and no use of my data for the vendor's own purposes. Consent-freedom was externally audited and carries the ePrivacyseal, with an opt-out, a sample privacy notice in three languages and the TDDDG requirements published. Decisive for me: the pages state plainly what cookie-less mode cannot do — unique visitor counts, new-versus-returning distinction, longer journeys and attribution — so I know exactly what a number without a click on accept is worth. 1 2 15 16
The Data Protection Officer
The consent position is the best-evidenced part of this product: the cookieless default mode counts visitors through a hash of the anonymised IP address with a daily-changing random value and sessions capped at 24 hours, no data is stored on the device, and the method is published alongside an honest list of what the mode cannot do. The reading of the Telecommunications Digital Services Data Protection Act is stated in writing — no banner required by default, the opt-out stored in a technically necessary cookie — and the consent-free operation is certified by the ePrivacyseal after an independent audit, with a model privacy notice including an objection function in German, English and French. I found no public information on inspection of the collection script itself or retention configurable per data type; raw data retention is fixed at thirteen months. 2 16 1 10 15 7
The Agency Developer
The cookie-less default mode is documented down to the method — server-side hashed session tokens, a daily-rotating hash, a 24-hour session limit, IP addresses shortened in server memory, no fingerprinting, no cross-site merging — and the consent-free position is argued against TDDDG and DSGVO with an ePrivacyseal certification and an ePrivacy Consult audit behind it. A sample privacy notice with objection function in German, English and French plus a template interest-balancing document means I can hand clients wording instead of paying a lawyer per site. Raw data retention is stated at 13 months; configurability per data type I found no public information on. 2 10 15 16 7
The Growth Analyst
The cookieless mode is the standard configuration and needs no consent under the vendor's reading of TDDDG and GDPR: IP addresses are shortened at the earliest point in server memory, sessions are linked purely server-side through a daily-rotating hash capped at 24 hours, with no fingerprinting, no cross-site merging and no processing for the vendor's own purposes. The position is argued against named law — TDDDG, the German data protection conference resolution on Google Analytics and the ECJ ruling C-621/22 — and the mode was audited by ePrivacy Consult and certified with the ePrivacyseal, with a sample privacy notice, a template interest-balancing assessment and even the cookieless mode's limits published. This is close to the strongest documented consent position I have reviewed. 2 16 15 10 1
The Public-Sector Site Owner
This is the strongest area: the consent-free, cookieless standard mode is stated against named law (TDDDG and DSGVO, with the EDSA guidelines and the ECJ ruling of 4 October 2024 cited), the counting method is published — daily-changing hash values, server-side session tokens capped at 24 hours, IP addresses shortened at the earliest possible point in server memory — and the mode carries the ePrivacyseal after an independent audit, with a sample privacy notice and objection function supplied. The pages also state the honest limits of cookieless counting (no unique-visitor counts or new-versus-returning distinction beyond the daily rotation) and that the opt-out is stored in a technically required cookie under § 25 Abs. 2 Nr. 2 TDDDG. For a council that refuses a cookie banner on a public service, this is the position the state data protection authority asks to see. 2 16 1 10 15
The Skeptic
The cookieless default mode publishes its counting method — server-side hashed session tokens with a daily-changing random value, a 24-hour session limit, IP addresses truncated in the intake servers' memory, no fingerprinting, no cross-site merging, no use of the data for the vendor's own purposes — and argues the position against named law including the TDDDG and the data protection conference resolution on Google Analytics, backed by an ePrivacyseal certification, an external audit and a model privacy notice with an integrated objection option. Credit for candour: the pages state plainly that the opt-out is stored in a technically required cookie and list what the cookieless mode cannot do (unique visitor counts, new versus returning, longer journeys, attribution); the collection script is not open to inspection, which is what would let a buyer verify all of this independently. 1 2 7 10 15 16
Data access, export & self-hosting
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How this is scored
Whether the data stays the customer's and can leave with them: a reporting API and a raw event export, CSV export of every report, a scheduled export or sync to a data warehouse or BI tool (BigQuery, Snowflake, Looker Studio), no data sampling or limits on history, import of historical data from Google Analytics or another tool, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.
0 — No export of any kind; the data can only be viewed in the vendor's dashboard.
3 — A CSV export of reports; an API, raw data and history limits are basic or not described.
5 — A documented reporting API, CSV export of all reports, the retention period for raw data stated, and an import of historical data from Google Analytics or a stated migration path.
8 — Raw event data exportable or streamed to a named warehouse or BI tool, an API covering both reporting and data collection, no sampling stated, a self-hosted or on-premise edition with its own documentation, and the data returned or deleted on termination under stated terms.
10 — The customer owns the data end to end: open-source code under a named licence that runs fully self-hosted with feature parity stated, a complete raw export in an open format that another tool can import, and the deletion of every copy on termination documented.
The E-Commerce Marketing Lead
Raw data leaves the product daily as CSV sorted by session ID and timestamp, with documented attributes and event types and automated retrieval via curl, plus a REST reporting API and connectors for Looker Studio and Power BI; raw data is retained 13 months and deleted 90 days after contract end, with an early reset available in the account. Raw access requires the Enterprise edition at 49 € per month on top of the licence. We found no public information on a self-hosted edition or an import of historical Google Analytics data. 6 7 15 17
The Data Protection Officer
A REST reporting API for aggregated data sits beside a daily raw data export as two CSV files per day, sorted by session and timestamp, with the full list of attributes, event types and key figures published, automated retrieval by access token and a sample file to test in advance — raw data access, however, requires the Enterprise edition and a 49 € monthly add-on. The data belongs to the customer, can be deleted at any time via statistics reset, and personal data is deleted ninety days after the contract ends. I found no public information on a self-hosted edition, an import of historical Google Analytics data, or streaming to a data warehouse like BigQuery or Snowflake. 17 7 20 15 10 12
The Agency Developer
There is a documented REST report API, CSV/XML/Excel/PDF export of reports, and a daily raw-data export as CSV with a full attribute list, a downloadable sample file and curl retrieval — enough for us to feed a warehouse ourselves, with connectors for Looker Studio and Power BI on top. The data is contractually the customer's, deleted 90 days after contract end, with an early reset inside the account, and the 13-month raw data retention is stated. Raw access is priced at 49 € pro Monat and requires Enterprise, and I found no public information on a self-hosted edition, an import of Google Analytics history, or whether reports are sampled. 17 7 15 10 12
The Growth Analyst
The raw data service delivers a daily export of every individual interaction with timestamp in CSV, two files per day, retrievable automatically via curl with an export token, and the full schema of attributes, event types and key figures is documented — exactly the nightly warehouse feed I need. A REST reporting API, Looker Studio and Power BI connectors, exports in CSV, XML, Excel and PDF, 13 months of raw data retention, an in-account statistics reset and deletion 90 days after contract end are all stated. Access requires an Enterprise licence plus 49 € per month, and I found no public information on a self-hosted edition, open-source code or a statement that reports are unsampled. 17 7 6 15
The Public-Sector Site Owner
The customer keeps the data: a raw data service delivers every individual interaction daily as CSV, retrievable automatically via curl with a downloadable sample file to inspect beforehand, alongside a REST Report API and connectors for Looker Studio and Power BI; raw data is kept for 13 months, personal data is deleted 90 days after contract end, and the vendor states the data belongs to the customer and is never merged or passed on. We found no public information on a self-hosted or on-premise edition that could run on our municipal data centre's own servers, or on importing historical data from Google Analytics. 17 15 10 7
The Skeptic
A REST reporting API and a daily raw-data CSV export exist, with event types, attributes, key figures and automated curl retrieval documented in detail, plus connectors for Looker Studio and Power BI, and deletion of personal data 90 days after contract end is stated. But the raw data export costs 49 euros per month on top of an Enterprise licence, raw data is kept a standard 13 months, and we found no public information on a self-hosted edition, an import of historical data from Google Analytics, or a statement that reports are unsampled — the exit cost is real. 7 11 12 15 17
Installation, integrations & performance
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How this is scored
What it takes to install and run: the size and loading of the tracking script, plugins and documented set-ups for named CMS and shop systems (WordPress, TYPO3, Shopify, Shopware, WooCommerce), single-page apps and mobile SDKs, a tag manager or Google Tag Manager template, server-side tracking and first-party proxying to avoid ad blockers, team roles and permissions, client and agency accounts, single sign-on, and an uptime or status page.
0 — No documented way to install the product on a website or app.
3 — A tracking snippet to paste into the site; plugins, SDKs, server-side options and roles are basic or not described.
5 — A documented snippet with its size stated, plugins or guides for several named CMS and shop systems, support for single-page apps, team members with roles, and an agency or multi-site account.
8 — A lightweight script or server-side collection documented, a first-party proxy or own tracking domain, SDKs for iOS, Android and named frameworks, a tag manager integration, granular roles per site, single sign-on (SAML), and a public status page with uptime history.
10 — Installation that scales across an organisation: server-side and client-side tracking with an equal feature set, an infrastructure-as-code or API-driven site set-up, white-label for agencies, SLA and support terms published, and the performance impact of the script measured and stated.
The E-Commerce Marketing Lead
For my shop this is close to plug-and-play: a Shopware 6 plugin, ten further shop and CMS systems from Shopify to WooCommerce, an integrated tag and consent manager in every edition, an own tracking domain against ad blockers, and iOS and Android SDKs. SAML single sign-on, multi-account management, co-user roles and a debug mode for the e-commerce API are documented. We found no public information on script size, single-page-app support or a public status page with uptime history. 5 7 13 19 20
The Data Protection Officer
Plugins are documented for eleven named systems — WordPress and WooCommerce, Shopify, Shopware, JTL, xt:Commerce, PrestaShop, Magento, Contao, Drupal, Joomla and Weblication — with SDKs for Android and iOS apps and a JavaScript e-commerce interface including a debug mode that sends no data. Server-side collection for Google, Meta, TikTok and Microsoft Ads, an own tracking domain and subdomain against ad blockers and browser cookie limits, an integrated tag manager and SAML single sign-on with multi-account management and role-based co-users are all documented. I found no public information on the tracking script's size or measured load impact, single-page-app support, a Google Tag Manager template or a public status page. 19 20 7 5 1 13
The Agency Developer
Plugins exist for WordPress and WooCommerce, Shopify, Shopware 6, JTL, PrestaShop, Adobe Commerce, xt:Commerce, Drupal, Joomla and Contao, tracking can run over the customer's own subdomain so ad blockers do not cut the numbers, and there are Android and iOS SDKs, a built-in tag manager, SAML single sign-on, multi-account management and co-users with roles and rights — that covers most of my installation wish list. On a TYPO3 plugin I found no public information, and I found no public information on script size or a public status page with uptime history. Setup is described as minutes via plugin, one to two days overall. 19 5 1 20 7
The Growth Analyst
Plugins cover WordPress and WooCommerce, Shopify, Shopware 6, Adobe Commerce (Magento), JTL, xt:Commerce, PrestaShop, Contao, Drupal, Joomla and Weblication, with SDKs for iOS and Android apps, a built-in tag and consent manager, an own tracking domain against ad blockers, server-side forwarding to Google, Meta, TikTok and Microsoft Ads, SAML single sign-on, multi-account management and role-based user access. Setup is quoted as minutes via plugin and one to two days overall. I found no public information on the tracking script's size or measured performance impact, or on a public status page with uptime history. 19 20 7 5 1
The Public-Sector Site Owner
Documented plugins cover a long list of named systems — WordPress and WooCommerce, Drupal, Joomla, Contao, Weblication, Shopify, Shopware 6, JTL, PrestaShop, xt:Commerce and Adobe Commerce — plus SDKs for iOS and Android, tracking over a first-party subdomain to withstand ad blockers, an integrated tag and consent manager, SAML single sign-on and co-user roles. The documented plugin list does not name TYPO3, and we found no public information on the tracking script's size or a public status page with uptime history. 19 20 1 5 7
The Skeptic
Plugins are documented for WordPress and WooCommerce, Shopify, Shopware 6, PrestaShop, JTL, xt:Commerce, Contao, Drupal, Joomla, Weblication and Adobe Commerce, with SDKs for iOS and Android, server-side collection and forwarding to four ad platforms, an own tracking domain and subdomain to work around blockers and browser cookie limits, an integrated tag and consent manager in all editions, SAML single sign-on with multi-account management, and co-user accesses with roles and rights. We found no public information on the tracking script's size and performance impact, single-page-app support, a Google Tag Manager template, or a public status page with uptime history. 1 5 7 19 20
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where visitor data is collected, stored and processed, and who the subprocessors are (script CDN, collection endpoint, hosting, email reports, support and payment tools). Independently sourced by the sovereignty pipeline; visitor data is personal data under European rulings, so the whole chain counts, not only the database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.
3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.
5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN, collection endpoint, email, support, payment) run through non-EU providers without a stated safeguard, or EU processing relies on a proxy in front of a non-EU service.
8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every visitor record on the customer's own servers.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.
The E-Commerce Marketing Lead
The contract partner is JustRelate Deutschland GmbH in Berlin with a commercial register number and VAT ID, and analytics data is processed and stored exclusively in Germany on the vendor's own servers at ISO 27001-certified IPHH in Hamburg, with a data processing agreement on the EU Commission template concluded automatically at signup. The captured pages name the datacentre and describe Google-API transfers under the EU-US Data Privacy Framework and an unnamed newsletter processor with EU-only processing stated; we found no public information on the parent company or the rest of the chain such as CDN, email and payment. 8 9 10
The Data Protection Officer
Analytics data is processed and stored exclusively in Germany on the vendor's own servers, with the data centre, development and system administration in Hamburg and server housing at the ISO 27001-certified IPHH Internet Port Hamburg; the contracting entity is JustRelate Deutschland GmbH in Berlin, registered at Amtsgericht Charlottenburg, and a data processing agreement following the EU Commission template is concluded automatically with the account and retrievable in it. The wider chain is not fully enumerated: the newsletter processor remains unnamed, the vendor's own website embeds YouTube, and the optional Google Ads upload relies on the parent company's EU-US Data Privacy Framework certification. I found no public information on the ownership structure or on payment and support tool locations. 9 10 8 2 15
The Agency Developer
The contracting entity is JustRelate Deutschland GmbH in Berlin (Amtsgericht Charlottenburg, HRB 218235), analytics data is processed and stored exclusively in Germany on the vendor's own servers at the ISO/IEC 27001:2013-certified IPHH datacenter in Hamburg, with no third-party access to servers and US transfer risks for the analytics data excluded. A data processing agreement on the European Commission template closes automatically with the account and is retrievable in it, and the product carries the ePrivacyseal. The captured pages leave the email service provider unnamed and give no ownership details for the company, which is why I stop short of the highest mark. 8 9 10 15 2
The Growth Analyst
The contracting entity is JustRelate Deutschland GmbH, Berlin, registered at the Charlottenburg court (HRB 218235), and all analytics data is processed and stored exclusively in Germany on the vendor's own servers, housed at the ISO/IEC 27001:2013-certified IPHH datacenter in Hamburg, with a data processing agreement based on the EU Commission's template closed automatically at signup and retrievable in the account. The chain is only partly open: the newsletter provider remains unnamed, and the optional Google Ads and YouTube integrations involve transfers to the USA under the EU-US Data Privacy Framework. I found no public information on the parent company or ownership structure. 8 9 10 15
The Public-Sector Site Owner
The pieces the procurement office needs are stated: the contracting entity is JustRelate Deutschland GmbH, Berlin (Amtsgericht Charlottenburg, HRB 218235), visitor data is processed and stored exclusively in Germany on the vendor's own servers at the ISO/IEC 27001:2013-certified IPHH data centre in Hamburg, and the Article 28 agreement follows the European Commission's template and closes automatically with the account. The subprocessor chain is only partly published — the data centre is named, while the newsletter provider is described but unnamed — so I score what the vendor's own pages state. We found no public information on the ownership structure behind the German entity. 8 9 10 2 15
The Skeptic
The captured pages state exclusive processing and storage in Germany on the vendor's own servers in a named ISO 27001-certified datacentre in Hamburg, with a German contracting entity in the Charlottenburg commercial register, a published Article 28 agreement based on the European Commission's model, and a named data protection officer. We found no public information on the ownership of the company or on the providers behind script delivery, payment and support — the newsletter processor is described as EU-only but unnamed — and the privacy policy discloses that the optional Google Ads conversion upload transfers to the USA under the EU-US Data Privacy Framework via the provider's parent company. 2 8 9 10 15
Pricing transparency
panel disagrees
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How this is scored
Whether a buyer can compute the real annual cost from public pages alone: price per tier by monthly page views or events, what happens when traffic exceeds the tier, the number of sites and users included, which features (e-commerce, funnels, raw export, API, SSO, longer retention) cost extra, the free tier and its limits, the self-hosted edition and its support, minimum term and setup.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or a free tier exists, but how cost scales with traffic, sites or features is unclear.
5 — Tiers are public with their price per traffic band and main inclusions, but at least one commonly needed piece (overage, extra sites, raw export, SSO, longer retention) is unpriced or "on request".
8 — Every tier priced publicly with its scaling rule (page views, events, sites, users), overage handling stated, add-ons priced, the self-hosted edition's cost or licence stated, minimum term and VAT treatment stated.
10 — Complete price computability: annual cost derivable for a given traffic volume, site count and feature set, with every add-on, setup, support and overage fee and the cancellation and data-return terms published.
The E-Commerce Marketing Lead
Tiers are public with their prices quoted exactly — 10,80 € for Basic, 22,80 € for Pro and 58,80 € for Enterprise — plus a published hit formula (4,5 x sessions or 1,15 x page views), a traffic slider up to 100 million hits, 12-month minimum term, four weeks' cancellation notice, multi-year discounts of 5% and 10%, and priced add-ons such as B2B detection and raw-data access at 49 € per month. A multi-site bulk licence is on request against a surcharge, and we found no public information on overage handling or the VAT treatment of the listed prices, so the full annual figure still needs one phone call. 7 17
The Data Protection Officer
All three tiers are publicly priced — Basic at 10,80 €, Pro at 22,80 € and Enterprise at 58,80 € per month for stated monthly hit contingents — with a hits formula of 4.5 times sessions or 1.15 times page views, twelve selectable traffic bands, a twelve-month minimum term, four weeks' cancellation notice, prepayment discounts, and add-ons at 49 € per month each for B2B detection and raw data access. Setup fees are waived except for manual configurations and multi-account systems, the trial needs no payment data, and the limits on users, segments and reports per tier are published. What happens when the hit contingent is exceeded is not stated, multi-site bulk licences are priced on request, and I found no public information on VAT treatment — so the annual cost above the published bands is not fully computable. 7 17
The Agency Developer
The three editions are public with prices and hit quotas — Basic 10,80 €, Pro 22,80 €, Enterprise 58,80 € — alongside a hit slider up to 100 million and the formula that hits equal 4,5 x Anzahl Besuche/Sessions or 1,15 x Anzahl Seitenaufrufe, add-ons priced at 49 € pro Monat (B2B-Erkennung, raw data), a 12-month minimum term with 5% and 10% discounts for two- and three-year prepayment, four weeks' cancellation notice and a 30-day trial without payment data. That lets me budget most client sites from the page alone. The multi-site bulk license is only available on request, and I found no public information on overage handling or VAT treatment — exactly the two things that matter when one client goes viral. 7
The Growth Analyst
All three editions are public — Basic at 10,80 € for 25,000 monthly hits, Pro at 22,80 € for 25,000 and Enterprise at 58,80 € for 50,000 — with a traffic slider up to 100 million hits, a published hits formula (4.5 × sessions or 1.15 × page views) and priced add-ons: raw data access and B2B detection each at 49 € pro Monat. Terms are equally clear: 12-month minimum with 5% and 10% prepayment discounts on two- and three-year terms, four weeks' cancellation notice, no setup fees except for manual configurations, and a 30-day trial without payment data. I found no public information on the price per traffic band beyond the entry tiers, on overage handling, on VAT treatment, or on the cost of the multi-website bulk licence, which is quoted on request. 7 6 17
The Public-Sector Site Owner
Three editions are public — Basic at 10,80 €, Pro at 22,80 €, Enterprise at 58,80 € — with hit contingents selectable up to 100 million, a published formula for converting visits and page views into hits, a 12-month minimum term, cancellation up to four weeks before the period ends, discounts of 5% and 10% for prepaid two- and three-year terms, and priced add-ons (raw data access and B2B recognition at 49 € pro Monat each, raw data requiring the Enterprise edition). A bulk licence for several websites is available on request only, and we found no public information on what happens when a contingent is exceeded or on VAT treatment. 7 17
The Skeptic
Basic, Pro and Enterprise are priced publicly at 10.80, 22.80 and 58.80 euros per month with their hit contingents, a public traffic slider reaching 100 million hits, a stated hits formula (4.5 times sessions or 1.15 times page views), a twelve-month minimum term with 5 and 10 percent prepayment discounts for two and three years, four weeks' cancellation notice, no setup fee except for custom and multi-account work, and priced add-ons at 49 euros per month for raw data access and for B2B detection. We found no public information on what happens when the contingent is exceeded or on VAT treatment, the multi-site bulk licence is quoted only on request, and the free option is a 30-day trial rather than a free tier — so the real annual cost is not fully computable from the public pages alone. 7 17
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined ⚠ unverified | — | uncited Report an error |
| Hosting options | Not determined | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined ⚠ unverified | — | uncited Report an error |
| Transfer impact assessment | Not determined ⚠ unverified | — | uncited Report an error |
Questions about etracker Analytics
Is etracker Analytics European?
Yes. whats-best.ai classifies etracker Analytics as EU-Made.
Where does etracker Analytics store data?
The default storage location for customer data is not stated on the vendor’s pages as of 29 Oct 2026. The vendor’s pages mention Germany and the EU as hosting locations, per the vendor’s page captured 29 Oct 2026.
Does etracker Analytics have a free plan?
Not stated on the vendor’s pages as of 29 Oct 2026.
What are the best alternatives to etracker Analytics?
As of 4 Nov 2026, the panel rates Matomo (4/5), Piwik PRO Analytics Suite (3.5/5) and Pirsch Analytics (3.5/5) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Piwik PRO Analytics Suite (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: etracker Analytics alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 29 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Data processing agreement, Transfer impact assessment, Hosting location, Legal entity. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 21 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 13 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 3 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 pricing fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 4 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (20)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage www.etracker.com Checked 29 Oct 2026 Details →
- 2 Features page (consent-free tracking) www.etracker.com Checked 29 Oct 2026 Details →
- 3 Features page (campaign tracking and conversion sync) www.etracker.com Checked 29 Oct 2026 Details →
- 4 Features page (shop funnel) www.etracker.com Checked 29 Oct 2026 Details →
- 5 Features page (server-side tracking) www.etracker.com Checked 29 Oct 2026 Details →
- 6 Features page (BI and data warehouse sync) www.etracker.com Checked 29 Oct 2026 Details →
- 7 Pricing page www.etracker.com Checked 29 Oct 2026 Details →
- 8 Legal notice www.etracker.com Checked 29 Oct 2026 Details →
- 9 Privacy policy www.etracker.com Checked 29 Oct 2026 Details →
- 10 Security / trust page (data protection) www.etracker.com Checked 29 Oct 2026 Details →
- 11 Traffic, sources & campaign reports — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
- 12 Traffic, sources & campaign reports — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
- 13 Goals, events, funnels & e-commerce — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
- 14 Goals, events, funnels & e-commerce — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
- 15 Consent-free operation & data minimisation — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
- 16 Consent-free operation & data minimisation — found from sitemap www.etracker.com Checked 29 Oct 2026 Details →
- 17 Data access, export & self-hosting — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
- 18 Data access, export & self-hosting — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
- 19 Installation, integrations & performance — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
- 20 Installation, integrations & performance — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →