etracker Analytics

The Data Protection Officer

Visitor, technology, source, content and location reports are documented with a real-time view, dynamic drill-downs over any dimension in several levels, saved views and up to a hundred own segments; Google campaign parameters are captured and matched automatically, with a campaign link generator. Own reports (up to 25), a KPI dashboard with email alerting, period comparisons and exports in CSV, Excel and PDF by email go well beyond a basic dashboard. I found no public information on roll-up reporting over several websites in one account, configurable channel grouping or unsampled reporting. 7 11 3 12 1 4

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The Data Protection Officer

The commerce chain is fully documented — product list and detail views, watchlists, baskets, orders and cancellations down to variant level, measured via nine e-commerce events, plugins for named shop systems or the Google Analytics e-commerce parameter grabber — and funnels are definable per page, event or URL, with engagement goals usable as conversions. Conversions are uploaded server-side to Google, Meta, Microsoft and TikTok Ads with deduplication, attribution models can be switched, and click paths and customer journeys are reported, with scroll depth and form interactions captured automatically without code changes. I found no public information on cohorts and retention. 13 14 11 3 5 16 1 4

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The Data Protection Officer

The consent position is the best-evidenced part of this product: the cookieless default mode counts visitors through a hash of the anonymised IP address with a daily-changing random value and sessions capped at 24 hours, no data is stored on the device, and the method is published alongside an honest list of what the mode cannot do. The reading of the Telecommunications Digital Services Data Protection Act is stated in writing — no banner required by default, the opt-out stored in a technically necessary cookie — and the consent-free operation is certified by the ePrivacyseal after an independent audit, with a model privacy notice including an objection function in German, English and French. I found no public information on inspection of the collection script itself or retention configurable per data type; raw data retention is fixed at thirteen months. 2 16 1 10 15 7

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The Data Protection Officer

A REST reporting API for aggregated data sits beside a daily raw data export as two CSV files per day, sorted by session and timestamp, with the full list of attributes, event types and key figures published, automated retrieval by access token and a sample file to test in advance — raw data access, however, requires the Enterprise edition and a 49 € monthly add-on. The data belongs to the customer, can be deleted at any time via statistics reset, and personal data is deleted ninety days after the contract ends. I found no public information on a self-hosted edition, an import of historical Google Analytics data, or streaming to a data warehouse like BigQuery or Snowflake. 17 7 20 15 10 12

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The Data Protection Officer

Plugins are documented for eleven named systems — WordPress and WooCommerce, Shopify, Shopware, JTL, xt:Commerce, PrestaShop, Magento, Contao, Drupal, Joomla and Weblication — with SDKs for Android and iOS apps and a JavaScript e-commerce interface including a debug mode that sends no data. Server-side collection for Google, Meta, TikTok and Microsoft Ads, an own tracking domain and subdomain against ad blockers and browser cookie limits, an integrated tag manager and SAML single sign-on with multi-account management and role-based co-users are all documented. I found no public information on the tracking script's size or measured load impact, single-page-app support, a Google Tag Manager template or a public status page. 19 20 7 5 1 13

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The Data Protection Officer

Analytics data is processed and stored exclusively in Germany on the vendor's own servers, with the data centre, development and system administration in Hamburg and server housing at the ISO 27001-certified IPHH Internet Port Hamburg; the contracting entity is JustRelate Deutschland GmbH in Berlin, registered at Amtsgericht Charlottenburg, and a data processing agreement following the EU Commission template is concluded automatically with the account and retrievable in it. The wider chain is not fully enumerated: the newsletter processor remains unnamed, the vendor's own website embeds YouTube, and the optional Google Ads upload relies on the parent company's EU-US Data Privacy Framework certification. I found no public information on the ownership structure or on payment and support tool locations. 9 10 8 2 15

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The Data Protection Officer

All three tiers are publicly priced — Basic at 10,80 €, Pro at 22,80 € and Enterprise at 58,80 € per month for stated monthly hit contingents — with a hits formula of 4.5 times sessions or 1.15 times page views, twelve selectable traffic bands, a twelve-month minimum term, four weeks' cancellation notice, prepayment discounts, and add-ons at 49 € per month each for B2B detection and raw data access. Setup fees are waived except for manual configurations and multi-account systems, the trial needs no payment data, and the limits on users, segments and reports per tier are published. What happens when the hit contingent is exceeded is not stated, multi-site bulk licences are priced on request, and I found no public information on VAT treatment — so the annual cost above the published bands is not fully computable. 7 17

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