etracker Analytics

The Skeptic

Visitor, technology, source, content and location reports come with dynamic drill-downs, filters, period comparisons and saved views, own segments up to 100 in Enterprise, up to 25 freely configured reports plus a report builder in the Enterprise edition, real-time reports, automatic capture and matching of Google UTM parameters, and export to CSV, XML, Excel or PDF by email. We found no public information on configurable channel grouping, roll-up reporting across several sites, annotations, or whether the reports are sampled — and one account is defined as covering exactly one website and/or app, so multi-site consolidation is not described. 1 3 7 11

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The Skeptic

Conversions can be defined three ways — tag manager, conversion processes and a documented e-commerce API with nine events down to variant level, including order cancellations by order number — and shop plugins exist for named systems from Shopify to Shopware 6 and WooCommerce; attribution models are switchable, clickpaths and customer journey reports are documented, conversions upload server-side to Google, Meta, Microsoft and TikTok with deduplication, and forms, downloads and scroll depth are tracked without touching the site's source code. We found no public information on cohorts and retention, which is the one gap keeping this below the top of the range. 1 3 5 11 13 14 16

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The Skeptic

The cookieless default mode publishes its counting method — server-side hashed session tokens with a daily-changing random value, a 24-hour session limit, IP addresses truncated in the intake servers' memory, no fingerprinting, no cross-site merging, no use of the data for the vendor's own purposes — and argues the position against named law including the TDDDG and the data protection conference resolution on Google Analytics, backed by an ePrivacyseal certification, an external audit and a model privacy notice with an integrated objection option. Credit for candour: the pages state plainly that the opt-out is stored in a technically required cookie and list what the cookieless mode cannot do (unique visitor counts, new versus returning, longer journeys, attribution); the collection script is not open to inspection, which is what would let a buyer verify all of this independently. 1 2 7 10 15 16

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A REST reporting API and a daily raw-data CSV export exist, with event types, attributes, key figures and automated curl retrieval documented in detail, plus connectors for Looker Studio and Power BI, and deletion of personal data 90 days after contract end is stated. But the raw data export costs 49 euros per month on top of an Enterprise licence, raw data is kept a standard 13 months, and we found no public information on a self-hosted edition, an import of historical data from Google Analytics, or a statement that reports are unsampled — the exit cost is real. 7 11 12 15 17

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The Skeptic

Plugins are documented for WordPress and WooCommerce, Shopify, Shopware 6, PrestaShop, JTL, xt:Commerce, Contao, Drupal, Joomla, Weblication and Adobe Commerce, with SDKs for iOS and Android, server-side collection and forwarding to four ad platforms, an own tracking domain and subdomain to work around blockers and browser cookie limits, an integrated tag and consent manager in all editions, SAML single sign-on with multi-account management, and co-user accesses with roles and rights. We found no public information on the tracking script's size and performance impact, single-page-app support, a Google Tag Manager template, or a public status page with uptime history. 1 5 7 19 20

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The Skeptic

The captured pages state exclusive processing and storage in Germany on the vendor's own servers in a named ISO 27001-certified datacentre in Hamburg, with a German contracting entity in the Charlottenburg commercial register, a published Article 28 agreement based on the European Commission's model, and a named data protection officer. We found no public information on the ownership of the company or on the providers behind script delivery, payment and support — the newsletter processor is described as EU-only but unnamed — and the privacy policy discloses that the optional Google Ads conversion upload transfers to the USA under the EU-US Data Privacy Framework via the provider's parent company. 2 8 9 10 15

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The Skeptic

Basic, Pro and Enterprise are priced publicly at 10.80, 22.80 and 58.80 euros per month with their hit contingents, a public traffic slider reaching 100 million hits, a stated hits formula (4.5 times sessions or 1.15 times page views), a twelve-month minimum term with 5 and 10 percent prepayment discounts for two and three years, four weeks' cancellation notice, no setup fee except for custom and multi-account work, and priced add-ons at 49 euros per month for raw data access and for B2B detection. We found no public information on what happens when the contingent is exceeded or on VAT treatment, the multi-site bulk licence is quoted only on request, and the free option is a 30-day trial rather than a free tier — so the real annual cost is not fully computable from the public pages alone. 7 17

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