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etracker Analytics

EU-Made Report an error

Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by JustRelate Deutschland GmbH · www.etracker.com

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etracker Analytics: AI-assisted analysis on whats-best.ai etracker Analytics: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

etracker Analytics at a glance

Vendor
JustRelate Deutschland GmbH
Headquarters
Not stated on the vendor’s pages as of 29 Oct 2026
Data hosting
Default not stated; pages mention Germany and the EU source, captured 29 Oct 2026
Free plan
Not stated on the vendor’s pages as of 29 Oct 2026
Panel verdict
The AI panel rates etracker Analytics 3/5, the mean of 6 judges. etracker Analytics is a German web analytics tool from JustRelate Deutschland GmbH, Berlin. how scores are made
As of
Vendor pages captured 29 Oct 2026; evaluated by the panel 30 Oct 2026. all sources

etracker Analytics alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The E-Commerce Marketing Lead

Weighted verdict

Runs marketing for a Shopware shop selling outdoor gear in Germany and Austria, with a monthly ad budget split between Google, Meta and two price comparison sites. Since the consent banner went live, a third of the orders no longer show a source. Wants revenue per campaign that matches the shop backend, a checkout funnel that shows where carts are left, conversions sent back to the ad platforms, and numbers that hold without a click on "accept".

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The E-Commerce Marketing Lead

Panel median The E-Commerce Marketing Lead This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The E-Commerce Marketing Lead
Traffic, sources & campaign reports 3.5 of 5 3.5 of 5
Goals, events, funnels & e-commerce 4 of 5 4 of 5
Consent-free operation & data minimisation 4 of 5 4 of 5
Data access, export & self-hosting 3.5 of 5 3.5 of 5
Installation, integrations & performance 3.5 of 5 3.5 of 5
European sovereignty 3.5 of 5 3.5 of 5
Pricing transparency 3.5 of 5 3.5 of 5

Traffic, sources & campaign reports

How this is scored

What the standard reports show: page views, visits and visitors, entry and exit pages, referrers, search engines and social networks as sources, campaigns tagged with UTM parameters, countries, devices and browsers, a real-time view, date comparisons, segments and filters, custom dashboards, scheduled email reports, shared or public dashboards, and whether reports are sampled or complete.

0 — Not a web analytics product; website traffic cannot be measured with it.

3 — Page views and visitors over time with top pages and referrers; campaign parameters, segments and report sharing are basic or not described.

5 — A dashboard with pages, referrers, UTM campaigns, countries and devices, a real-time view, date comparison, filters across all reports, email reports, and dashboards shared with clients or colleagues.

8 — Custom segments and saved views, custom dashboards and report builders, channel grouping that can be configured, Search Console or ad platform data shown beside the traffic, unsampled reports stated, several sites and roll-up reporting in one account, and annotations.

10 — Reporting that a whole organisation runs on: custom dimensions and calculated metrics, anomaly alerts, multi-site and multi-brand roll-ups with roles per site, report accuracy and how visitors are counted explained in a published methodology, and every report reproducible from the raw data.

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The E-Commerce Marketing Lead

The standard reports cover visitors, technology, origin, content and location, and Google UTM parameters are matched automatically, so my price-comparison campaigns would show up without extra tagging work. Segments (up to 100 in Enterprise), saved views, 25 custom reports, drill-downs across arbitrary dimensions, a real-time view, period comparisons, KPI monitoring with email alerts and scheduled exports are all documented. We found no public information on multi-site roll-up reporting, annotations or ad-platform spend shown beside the traffic. 3 4 7 11

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Goals, events, funnels & e-commerce

How this is scored

How the product measures what visitors do: goals for pages and events, custom events with properties, outbound links, downloads, form submissions and scroll depth tracked without code, funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to channels and campaigns, cohorts and retention, and conversion data passed back to ad platforms.

0 — Counts page views only; no goals, events or conversions can be defined.

3 — Goals for a page or a custom event; funnels, revenue and attribution are basic or not described.

5 — Goals and custom events with properties, outbound links and file downloads tracked, funnels with drop-off per step, revenue attached to goals or orders, and conversions broken down by source and campaign.

8 — Full e-commerce tracking (products, cart, checkout, orders, revenue) with plugins for named shop systems, several attribution models compared, cohorts and retention, user journeys or paths, forms and scroll depth tracked without code, and conversions sent back to Google Ads, Meta or other ad platforms server to server.

10 — Conversion analysis to the level of a product analytics suite: multi-touch attribution explained, funnels and cohorts on any event or property, revenue reconciled with the shop system, predictive or anomaly metrics with their method stated, and every conversion traceable to the raw event.

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The E-Commerce Marketing Lead

Every step I bill against is covered: shop funnels from category down to variant level with checkout-abandonment monitoring, a nine-event e-commerce API including order cancellations by order number, a Shopware 6 plugin for my stack, and conversion upload server-side to Google, Meta, Microsoft and TikTok with deduplication. Attribution models can be switched, journeys and click paths are reported, and scroll plus form-field interactions are captured without code. We found no public information on cohorts and retention or on reconciling revenue with the shop backend, which is what would take it to the top level. 3 4 5 13 14 19

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Data access, export & self-hosting

How this is scored

Whether the data stays the customer's and can leave with them: a reporting API and a raw event export, CSV export of every report, a scheduled export or sync to a data warehouse or BI tool (BigQuery, Snowflake, Looker Studio), no data sampling or limits on history, import of historical data from Google Analytics or another tool, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.

0 — No export of any kind; the data can only be viewed in the vendor's dashboard.

3 — A CSV export of reports; an API, raw data and history limits are basic or not described.

5 — A documented reporting API, CSV export of all reports, the retention period for raw data stated, and an import of historical data from Google Analytics or a stated migration path.

8 — Raw event data exportable or streamed to a named warehouse or BI tool, an API covering both reporting and data collection, no sampling stated, a self-hosted or on-premise edition with its own documentation, and the data returned or deleted on termination under stated terms.

10 — The customer owns the data end to end: open-source code under a named licence that runs fully self-hosted with feature parity stated, a complete raw export in an open format that another tool can import, and the deletion of every copy on termination documented.

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The E-Commerce Marketing Lead

Raw data leaves the product daily as CSV sorted by session ID and timestamp, with documented attributes and event types and automated retrieval via curl, plus a REST reporting API and connectors for Looker Studio and Power BI; raw data is retained 13 months and deleted 90 days after contract end, with an early reset available in the account. Raw access requires the Enterprise edition at 49 € per month on top of the licence. We found no public information on a self-hosted edition or an import of historical Google Analytics data. 6 7 15 17

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Installation, integrations & performance

How this is scored

What it takes to install and run: the size and loading of the tracking script, plugins and documented set-ups for named CMS and shop systems (WordPress, TYPO3, Shopify, Shopware, WooCommerce), single-page apps and mobile SDKs, a tag manager or Google Tag Manager template, server-side tracking and first-party proxying to avoid ad blockers, team roles and permissions, client and agency accounts, single sign-on, and an uptime or status page.

0 — No documented way to install the product on a website or app.

3 — A tracking snippet to paste into the site; plugins, SDKs, server-side options and roles are basic or not described.

5 — A documented snippet with its size stated, plugins or guides for several named CMS and shop systems, support for single-page apps, team members with roles, and an agency or multi-site account.

8 — A lightweight script or server-side collection documented, a first-party proxy or own tracking domain, SDKs for iOS, Android and named frameworks, a tag manager integration, granular roles per site, single sign-on (SAML), and a public status page with uptime history.

10 — Installation that scales across an organisation: server-side and client-side tracking with an equal feature set, an infrastructure-as-code or API-driven site set-up, white-label for agencies, SLA and support terms published, and the performance impact of the script measured and stated.

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The E-Commerce Marketing Lead

For my shop this is close to plug-and-play: a Shopware 6 plugin, ten further shop and CMS systems from Shopify to WooCommerce, an integrated tag and consent manager in every edition, an own tracking domain against ad blockers, and iOS and Android SDKs. SAML single sign-on, multi-account management, co-user roles and a debug mode for the e-commerce API are documented. We found no public information on script size, single-page-app support or a public status page with uptime history. 5 7 13 19 20

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where visitor data is collected, stored and processed, and who the subprocessors are (script CDN, collection endpoint, hosting, email reports, support and payment tools). Independently sourced by the sovereignty pipeline; visitor data is personal data under European rulings, so the whole chain counts, not only the database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN, collection endpoint, email, support, payment) run through non-EU providers without a stated safeguard, or EU processing relies on a proxy in front of a non-EU service.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every visitor record on the customer's own servers.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.

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The E-Commerce Marketing Lead

The contract partner is JustRelate Deutschland GmbH in Berlin with a commercial register number and VAT ID, and analytics data is processed and stored exclusively in Germany on the vendor's own servers at ISO 27001-certified IPHH in Hamburg, with a data processing agreement on the EU Commission template concluded automatically at signup. The captured pages name the datacentre and describe Google-API transfers under the EU-US Data Privacy Framework and an unnamed newsletter processor with EU-only processing stated; we found no public information on the parent company or the rest of the chain such as CDN, email and payment. 8 9 10

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Pricing transparency

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per tier by monthly page views or events, what happens when traffic exceeds the tier, the number of sites and users included, which features (e-commerce, funnels, raw export, API, SSO, longer retention) cost extra, the free tier and its limits, the self-hosted edition and its support, minimum term and setup.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with traffic, sites or features is unclear.

5 — Tiers are public with their price per traffic band and main inclusions, but at least one commonly needed piece (overage, extra sites, raw export, SSO, longer retention) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (page views, events, sites, users), overage handling stated, add-ons priced, the self-hosted edition's cost or licence stated, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given traffic volume, site count and feature set, with every add-on, setup, support and overage fee and the cancellation and data-return terms published.

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The E-Commerce Marketing Lead

Tiers are public with their prices quoted exactly — 10,80 € for Basic, 22,80 € for Pro and 58,80 € for Enterprise — plus a published hit formula (4,5 x sessions or 1,15 x page views), a traffic slider up to 100 million hits, 12-month minimum term, four weeks' cancellation notice, multi-year discounts of 5% and 10%, and priced add-ons such as B2B detection and raw-data access at 49 € per month. A multi-site bulk licence is on request against a surcharge, and we found no public information on overage handling or the VAT treatment of the listed prices, so the full annual figure still needs one phone call. 7 17

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined ⚠ unverified — uncited Report an error
Transfer impact assessment Not determined ⚠ unverified — uncited Report an error

Questions about etracker Analytics

Is etracker Analytics European?

Yes. whats-best.ai classifies etracker Analytics as EU-Made.

Where does etracker Analytics store data?

The default storage location for customer data is not stated on the vendor’s pages as of 29 Oct 2026. The vendor’s pages mention Germany and the EU as hosting locations, per the vendor’s page captured 29 Oct 2026.

Does etracker Analytics have a free plan?

Not stated on the vendor’s pages as of 29 Oct 2026.

What are the best alternatives to etracker Analytics?

As of 4 Nov 2026, the panel rates Matomo (4/5), Piwik PRO Analytics Suite (3.5/5) and Pirsch Analytics (3.5/5) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Piwik PRO Analytics Suite (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: etracker Analytics alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (20)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage www.etracker.com Checked 29 Oct 2026 Details →
  2. 2 Features page (consent-free tracking) www.etracker.com Checked 29 Oct 2026 Details →
  3. 3 Features page (campaign tracking and conversion sync) www.etracker.com Checked 29 Oct 2026 Details →
  4. 4 Features page (shop funnel) www.etracker.com Checked 29 Oct 2026 Details →
  5. 5 Features page (server-side tracking) www.etracker.com Checked 29 Oct 2026 Details →
  6. 6 Features page (BI and data warehouse sync) www.etracker.com Checked 29 Oct 2026 Details →
  7. 7 Pricing page www.etracker.com Checked 29 Oct 2026 Details →
  8. 8 Legal notice www.etracker.com Checked 29 Oct 2026 Details →
  9. 9 Privacy policy www.etracker.com Checked 29 Oct 2026 Details →
  10. 10 Security / trust page (data protection) www.etracker.com Checked 29 Oct 2026 Details →
  11. 11 Traffic, sources & campaign reports — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
  12. 12 Traffic, sources & campaign reports — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
  13. 13 Goals, events, funnels & e-commerce — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
  14. 14 Goals, events, funnels & e-commerce — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
  15. 15 Consent-free operation & data minimisation — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
  16. 16 Consent-free operation & data minimisation — found from sitemap www.etracker.com Checked 29 Oct 2026 Details →
  17. 17 Data access, export & self-hosting — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
  18. 18 Data access, export & self-hosting — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
  19. 19 Installation, integrations & performance — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →
  20. 20 Installation, integrations & performance — found from sitemap help.etracker.com Checked 29 Oct 2026 Details →