Features page (data hub) — Whatagraph

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Facts read from this source

• AI built in Report an error

  “With AI built in, Whatagraph data hub stores, cleans, and transforms your data, so you can move from raw numbers to actionable insights.”

• Reports query data hub Report an error

  “Reports don’t rely on external APIs, they query the data hub.”

• Custom dimensions Report an error

  “CUSTOM DIMENSION Clean & unify your data Instead of seeing raw, inconsistent values, you can build Custom Dimensions to unify the names, standardize language or group data.”

• AI generated dimensions Report an error

  “Describe rules in plain language and let AI generate IQ dimensions for you. Or define categories using naming patterns, regex, and conditional logic.”

• Custom metrics Report an error

  “Custom Metrics let you create your own KPIs across any channel.”

• Custom metric formats Report an error

  “The output is defined by you and formatted automatically (integer, percentage, or currency), so it works correctly in every chart and table.”

• Source groups Report an error

  “Source Groups combine multiple accounts from the same category into one.”

• Blended sources Report an error

  “The Blends let you combine datasets from different sources into one unified view.”

• Blend join types Report an error

  “Choose your join key (like Date or Campaign) and type (left, inner, full & cross), and create cross-channel datasets in seconds.”

• Currency conversion Report an error

  “Automatic currency conversion for global reporting”

• Pre made data maps Report an error

  “Pre-made data maps for a faster kick-off”

• Bigquery export Report an error

  “Export to BigQuery for advanced use cases”

• Agentic platform Report an error

  “Whatagraph is the agentic marketing intelligence platform that brings all your cross-channel marketing data in one governed layer so your team can report, monitor, and act on what matters, with agents doing the heavy lifting.”

• Count Report an error

  “50+ More Integrations”

• Named Report an error

  “Adform Facebook Ads Google My Business Google Sheets Instagram Klaviyo LinkedIn LinkedIn Ads StackAdapt”

• Looker studio Report an error

  “Visualize data in Looker Studio”

• Mcp Report an error

  “Whatagraph MCP”

• Entity Report an error

  “Whatagraph B.V.”

• DPA Report an error

  “Data Processing Agreement”

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Scores citing this record

• The Data Analyst Data sources, connectors & refresh
• The Finance Controller Data sources, connectors & refresh
• The Finance Controller Self-service analysis & shared metrics
• The IT Administrator Data sources, connectors & refresh
• The IT Administrator Self-service analysis & shared metrics
• The Managing Director Data sources, connectors & refresh
• The SaaS Product Lead Data sources, connectors & refresh
• The Skeptic Data sources, connectors & refresh
• The Skeptic Self-service analysis & shared metrics