Business Intelligence & Dashboards
Whatagraph
EU-Made Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by Whatagraph B.V. · whatagraph.com
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Whatagraph at a glance
- Vendor
- Whatagraph B.V.
- Headquarters
- Not stated on the vendor’s pages as of 1 Nov 2026
- Data hosting
- Default not stated; pages mention the EU source, captured 1 Nov 2026
- Free plan
- Yes, per the vendor’s own page source, captured 1 Nov 2026
- Panel verdict
- The AI panel rates Whatagraph 2.5/5, the mean of 6 judges. Whatagraph, an agentic marketing intelligence platform from Dutch vendor Whatagraph B.V., scores highest on sharing and embedding at 6-7: white-label client dashboards with the vendor hidden, branded subdomains, scheduled PDF, CSV and Slack delivery, password-protected live links and iFrame embedding are documented. how scores are made
- As of
- Vendor pages captured 1 Nov 2026; evaluated by the panel 1 Nov 2026. all sources
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
Whatagraph, an agentic marketing intelligence platform from Dutch vendor Whatagraph B.V., scores highest on sharing and embedding at 6-7: white-label client dashboards with the vendor hidden, branded subdomains, scheduled PDF, CSV and Slack delivery, password-protected live links and iFrame embedding are documented. Data connectivity spreads 4-6, the widest range: 60-plus maintained connectors plus BigQuery, Snowflake, Google Sheets and a push API cover agency sources, but we found no public information on connectors for PostgreSQL, MySQL or SQL Server, for accounting or ERP data, or for an on-premise gateway. Governance and portability is weakest, ranging 4 to 4: four roles and single sign-on are documented, but the public API sits on the top plan and we found no public information on row-level security or audit logs. Pricing transparency spans 4-5: Max is published from €699 per month, billed annually, while Prime is Custom billed annually. Sovereignty spans 4-5: the captured pages give different statements on where data sits — the security policy says the European Union, the privacy policy allows the United States, Europe or any other country.
Speaks for it
- White-label client dashboards with the vendor hidden, branded subdomains, and iFrame embedding of any shared report link
- Sixty-plus native marketing, analytics, CRM and e-commerce connectors maintained by the vendor, plus BigQuery, Snowflake, Google Sheets and a push-style custom API
- Scheduled delivery by email or Slack as PDF, CSV or live link at weekly, monthly or quarterly intervals, with password-protected links and expiry
- An Organize layer that defines custom metrics and unified names once for reuse across reports, and a plain-language IQ Chat that can be turned on for clients
- A published data processing agreement, ISO 27001:2022 stated, and Google Cloud Platform and Amazon Web Services named as hosting
Held against it
- We found no public information on row-level or column-level security, audit logs or SCIM provisioning, and the terms put backup of account contents before termination on the customer
- The Snowflake documentation states there is no incremental fetch and every widget refresh runs a fresh query, and we found no public information on connectors for PostgreSQL, MySQL or SQL Server
- The Prime plan is Custom billed annually, credits scale From 50 with no published per-credit price, and add-ons such as the custom report domain and the BigQuery transfer carry no public price
- The captured pages give different statements on where data sits, and we found no public information on subprocessor locations or where the Claude or ChatGPT connection processes data
- The captured pages give different figures for the total integration count — 50+, 55+, 60+, 68 and a 1000+ claim on the homepage
Best for
- You run a marketing agency and need white-label client dashboards on a branded subdomain with scheduled PDF and Slack delivery
- Your reporting sources are marketing platforms — paid ads, social, SEO, email, e-commerce — plus Google Sheets or BigQuery, blended in one report
- You want non-analysts, including clients, to answer plain-language questions and reuse one metric definition across every report
Avoid if
- Your month-end close or reporting depends on ERP, accounting or transactional database systems — the published connector catalogue is marketing-focused
- You must know the full annual cost before committing — only the Max plan has a published price, Prime is custom, the standard term is one year, cancellation requires 30 days' notice and advance payment is non-refundable
- You need written certainty on where data sits and which subprocessors touch it — the captured pages give different statements on data location
The scores
| Criterion | Panel median |
|---|---|
| Data sources, connectors & refresh | 3 of 5 |
| Dashboards, charts & interactivity | 2.5 of 5 |
| Self-service analysis & shared metrics | 2.5 of 5 |
| Sharing, scheduled reports & embedding | 3 of 5 |
| Access control, administration & portability | 2 of 5 |
| European sovereignty | 2.5 of 5 |
| Pricing transparency | 2.5 of 5 |
Data sources, connectors & refresh
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How this is scored
Which data the product can reach and how it stays current: native connectors to databases and warehouses (PostgreSQL, MySQL, SQL Server, BigQuery, Snowflake), to business applications (accounting, ERP, CRM, shop, help desk, ad platforms) and to files and spreadsheets (Excel, CSV, Google Sheets), live queries versus imported extracts, scheduled and incremental refresh with its minimum interval, joining data from several sources, light data preparation, access to databases behind a firewall (gateway, SSH tunnel, IP allow-list), and a generic REST or custom connector for what is not listed.
0 — Not a reporting product, or data can only be typed or pasted in by hand.
3 — Spreadsheet and file uploads plus a handful of named connectors; refresh schedules, live queries and blending sources are basic or not described.
5 — A published connector list covering the common databases, warehouses, spreadsheets and several named business applications, scheduled refresh with its interval stated, live queries or extracts at the customer's choice, data from two sources combined in one report, and a documented way to reach a database behind a firewall.
8 — Hundreds of maintained connectors or a full SQL layer over every major warehouse, incremental refresh and caching explained, a built-in data preparation or modelling step, a gateway or agent for on-premise sources, a generic REST or custom connector SDK, and connector limits (rows, API calls, history) stated per plan.
10 — Connectivity an organisation can standardise on: every source reachable live or by extract with the trade-offs documented, refresh down to minutes with lineage from report back to source, source changes detected and reported, and connector behaviour, quotas and failure handling published.
The Finance Controller
The published connector list is a marketing stack — sixty-plus maintained sources across paid ads, social, SEO and email, plus Google Sheets, BigQuery and Snowflake — with blends that join two sources in one report and a documented egress IP range I could allow-list at the warehouse. The pages I read name no connector for accounting or ERP systems, I found no public information on the data-refresh interval, and the Snowflake guide states each widget refresh re-runs the whole query with no incremental fetch. For a DATEV-and-ERP month-end close, that focus decides it. 1 3 5 10 11 19
The Managing Director
The published connector catalogue is deep in marketing — paid ads, social, SEO, email, e-commerce — with HubSpot, Salesforce and GoHighLevel for CRM, Google Sheets, BigQuery as source and destination, a live Snowflake connection that supports an IP allow-list, blends that join several sources with left, inner, full and cross joins, and a push-type custom API. The captured pages give different figures for the total number of integrations (50+, 55+, 60+, 68, and 1000+ on the homepage), and we found no public information on connectors for accounting, help desk or project management tools, or on the minimum data refresh interval. 5 13 11 3 19
The Data Analyst
A published list of 68 integrations across paid advertising, SEO, social, ecommerce and CRM, with Google Sheets, BigQuery and Snowflake as sources, blends that join data from different sources with left, inner, full and cross joins, and a documented egress IP range a customer can allowlist behind a network policy. The Snowflake guide itself states there is no incremental fetch and each widget refresh runs a fresh query, and we found no public information on a connector for PostgreSQL, MySQL or SQL Server, which is exactly my nightly warehouse. 5 11 10 3 13
The IT Administrator
The marketing and CRM connector coverage is broad and maintained by the vendor, and the Snowflake and BigQuery connectors are documented down to key-pair authentication, per-widget live queries and an egress IP range we can allow-list in a network policy. However, the published list shows no connectors for the common transactional databases our ERP data sits in, refresh is described as weekly-to-quarterly report delivery with explicitly no incremental fetch on Snowflake, and we found no public information on a gateway or agent for on-premise sources. 3 5 10 11 13 19
The SaaS Product Lead
A published library of 60-plus maintained marketing, analytics, CRM and e-commerce connectors plus BigQuery and Snowflake as warehouses, Google Sheets, a push-style custom API, blends joining sources in one report, and an egress IP range that can be allow-listed for Snowflake access. Refresh intervals are not stated, the Snowflake help page states every widget refresh runs a fresh query with no incremental fetch, and we found no public information on connectors for common databases such as PostgreSQL or SQL Server. 1 3 5 11 19
The Skeptic
Sixty-plus native marketing integrations plus BigQuery, Snowflake, Google Sheets and a push API cover the common agency sources, blends document their join types, and the Snowflake help article details key-pair auth, per-widget queries and an egress IP range customers can allow-list. Refresh is thin — 'There is no incremental fetch' for Snowflake and report delivery only weekly, monthly or quarterly — with no gateway for on-premise databases and no per-plan connector limits published. The captured pages also give different figures for the integration count: 55+, 60+, 68, and a '1000+ integrations you may need' claim on the homepage. 1 3 5 10 11 13 19
Dashboards, charts & interactivity
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How this is scored
What can be built and how readers use it: the range of chart types, tables and pivot tables, maps, KPI tiles with targets and comparisons, dashboard layout, filters and date controls that apply across a dashboard, drill-down and drill-through, cross-filtering by clicking a chart, templates for common sources, mobile and TV display, theming to the company's design, number formatting and localisation (decimal comma, currencies, German date formats), and accessibility of the result.
0 — No charts or dashboards; the product only stores or moves data.
3 — Standard bar, line and pie charts and a table on a dashboard; filters, drill-down and mobile display are basic or not described.
5 — A broad chart library with pivot tables, maps and KPI tiles with comparison to a previous period or target, dashboard-wide filters and date ranges, drill-down, templates for common sources, a mobile view, and number and date formats localised.
8 — Cross-filtering and drill-through between dashboards, custom visuals or a chart SDK, conditional formatting and annotations, dashboards themed to a brand, TV and presentation modes, pixel-exact or paginated reports for print, and accessibility of charts documented.
10 — Dashboards that a whole organisation reads daily: every interaction (filter, drill, cross-filter, parameter) available to readers without editor rights, performance on large data stated, accessibility conformance (WCAG) published, and every chart reproducible from a documented query.
The Finance Controller
Twenty-plus widget types including maps and tables, a drag-and-drop canvas, KPI tiles with targets and goal bars, date ranges readers can change, a template library and theming down to exact hex codes are all documented. I found no public information on pivot tables, drill-through, pixel-exact print layouts or accessibility, so this reads as a strong marketing dashboard rather than the clean-print board report I need. 2 4 12 13
The Managing Director
Twenty-plus widget types including charts, maps and tables, a template library, drag-and-drop building, goal bars showing performance against targets, date ranges that shared viewers can change themselves, and unusually deep theming with exact hex colours at global, dashboard and widget level. We found no public information on mobile display, localised number and date formats, or cross-filtering and drill-through. 2 12 13 4
The Data Analyst
Twenty-plus widget types including maps, tables and KPI goal bars showing targets against performance, a drag-and-drop canvas, a template library, client-facing date-range selection, and theming at global, dashboard and widget level with exact hex colour codes. We found no public information on pivot tables, mobile display, comparison to a previous period, or localised number and date formats. 2 12 13 4
The IT Administrator
There is a real builder: 20-plus widget types including maps and tables, KPI goal bars against targets, drag-and-drop layout, a template library, and theming at global, dashboard and widget level with exact hex codes. We found no public information on pivot tables, mobile display, cross-filtering or chart accessibility, and reader interactivity appears limited to date-range selection on shared dashboards. 2 4 12 13
The SaaS Product Lead
Charts, maps, tables and 20-plus widget types on a drag-and-drop canvas, a template library, KPI goal bars against targets, viewer-selected date ranges, and theming at global, dashboard and widget level with exact hex colour codes — the white-label styling depth is what we would need. We found no public information on pivot tables, mobile display, cross-filtering, drill-through or accessibility of the resulting charts. 2 4 12 13
The Skeptic
Graphs, charts, maps, tables, twenty-plus widget types, goal bars showing targets against performance, per-section reporting periods, a template library and theming at global, dashboard and widget level with exact hex codes are all documented, and clients can change date ranges on shared dashboards. We found no public information on cross-filtering, drill-through between dashboards, TV or print layouts, accessibility of charts, or performance on large data. 2 4 12 13
Self-service analysis & shared metrics
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How this is scored
Whether people outside the data team can answer their own questions and whether everyone gets the same answer: a visual query builder, a SQL editor for analysts, calculated fields and formulas, a semantic layer or data model where metrics such as revenue or churn are defined once and reused, metric definitions under version control (Git, dbt integration), questions in natural language with the generated query shown, forecasting and anomaly detection with the method stated, and notebooks or Python for deeper analysis.
0 — Dashboards can only be viewed; no one can ask a new question of the data.
3 — Charts are configured from a field list and simple calculated fields; shared metric definitions, SQL and a query builder are basic or not described.
5 — A visual query builder for business users and a SQL editor for analysts, calculated fields and formulas, saved questions reused across dashboards, a data model or dataset layer where joins and metrics are defined once, and natural-language questions that show the query they ran.
8 — A semantic layer with governed metrics and dimensions reused across every report, definitions in code under Git version control or synced with dbt, certified or endorsed datasets, forecasting and anomaly detection with the method stated, and Python or notebook analysis beside the dashboards.
10 — Self-service that stays consistent at scale: every metric defined once and traced to every chart that uses it, changes reviewed and tested before they reach readers, AI answers grounded in the semantic layer with their limits documented, and the model exportable in an open format.
The Finance Controller
The Organize feature does define metrics once for everyone — unify names across channels, build formulas, reuse them in every report — and there are formula templates, version history and a plain-language IQ Chat, with AI generating dimensions and blended metrics. I found no public information on a SQL editor, on the query behind the AI answers, on Git-controlled definitions or notebooks, so the analyst depth stays thin. 2 3 13 14 15
The Managing Director
Custom formulas on any metric, custom metrics defined once in Organize and reused across reports, and saved formula templates give a non-analyst repeatable numbers, and IQ Chat plus AI-created dimensions and metrics answer plain-language questions without coding. We found no public information on a SQL editor, on natural-language answers showing the query they ran, or on forecasting and anomaly methods. 14 15 13 2
The Data Analyst
Calculated metrics like blended ROAS, CAC and margin with a formula builder, an Organize layer where team-wide rules give a metric one consistent name across channels, and IQ Chat answering plain-language questions. We found no public information on a SQL editor, a visual query builder, or the query behind an IQ Chat answer, and nothing on Git or dbt for definitions — for me that is the difference between reporting tooling and a shared metrics layer. 2 14 15 13
The IT Administrator
Business users can answer their own questions through plain-language IQ Chat, calculated metrics like blended ROAS and CAC with a formula builder, and an Organize layer where custom metrics and dimensions are defined once and reused across reports at channel or source level. We found no public information on a SQL editor for analysts, natural-language answers that show the query they ran, version control of definitions, forecasting or notebook analysis. 2 3 13 14 15
The SaaS Product Lead
The Organize layer defines custom metrics and unified names once and reuses them across reports, channels and source-level rules, with calculated formulas, saved formula templates, and a plain-language IQ Chat that can even be turned on for clients. We found no public information on a SQL editor, on natural-language answers showing the query they ran, or on version control of metric definitions such as Git or dbt. 2 13 14 15
The Skeptic
Organize defines custom metrics and name-unification rules once at channel or source level for reuse across reports, calculated metrics like blended ROAS and CAC are documented, and IQ Chat answers plain-language questions for internal users and clients. What I never see is the query behind an AI answer, and we found no public information on a SQL editor, Git or dbt versioning, forecasting with its method, or notebooks. The KPI agent builds a metric from a plain-language description including the formula — the right direction, but the proof of what it produced is not shown. 2 3 13 14 15
Sharing, scheduled reports & embedding
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How this is scored
How results reach the people who need them: sharing a dashboard with colleagues and with external parties, public or password-protected links, scheduled reports by email or chat (Slack, Microsoft Teams) as PDF, image or data, threshold alerts, comments and annotations, export to PDF, PowerPoint and Excel, embedding dashboards in an intranet, a website or the company's own software product, white-label options, and per-customer data separation for embedded use.
0 — Results cannot leave the editor; no sharing, export or embedding.
3 — Dashboards shared with other users of the account and exported to PDF or CSV; scheduled reports, alerts and embedding are basic or not described.
5 — Sharing with colleagues and by link, scheduled email reports with PDF or image, alerts when a metric crosses a threshold, export to PDF and Excel, and dashboards embedded in a website or intranet with an iframe or script.
8 — Reports delivered to Slack or Microsoft Teams, comments and annotations on dashboards, signed embedding with row-level filtering per viewer, an embedding SDK for a software product with white-label styling, client or guest portals, and an embedding licence model documented.
10 — Distribution as a product: multi-tenant embedded analytics with per-customer data isolation, theming and custom domains, end-user self-service inside the host application, every delivery channel automatable through an API, and usage of shared and embedded content reported to the customer.
The Finance Controller
Scheduled delivery by email or Slack as PDF, live links with password protection and expiry, threshold alerts, export to PDF, Excel and CSV, iframe embedding and full white-labelling with a custom domain are all documented — enough for my advisory-board distribution. Embedding stays at the iframe level: I found no public information on row-level filtering per viewer or an embedding SDK, and the custom report domain sits behind a paid add-on. 4 6 13 16 17
The Managing Director
This covers what I need on Monday morning: shareable links with optional password and expiry, scheduled weekly delivery by email, Slack, PDF or CSV, goal-based alerts to Slack or email, and iframe embedding of any shared report on a website. White-label delivery from our own domain is documented but only as an add-on on the top plan, and we found no public information on per-viewer row-level filtering in embedded dashboards or an embedding SDK. 13 16 17 6 4
The Data Analyst
Live share links with optional password protection and expiry, scheduled delivery by email or Slack as PDF, CSV or live link at weekly to quarterly intervals, alerts when metrics shift, Excel and CSV export, and any shared report embeddable via an iframe. White-labelling with branded subdomains, comment boxes, a custom domain add-on and client-facing chat makes a credible client portal; we found no public information on signed embedding with row-level filtering per viewer or an embedding SDK. 13 16 17 4 6
The IT Administrator
Delivery is broad: scheduled email with PDF and CSV, Slack alerts when metrics shift, live links with password protection and expiry, export to Excel and CSV, white-label client dashboards on our own domain, and iframe embedding of any shared report. We found no public information on per-viewer row-level filtering in embedded dashboards, an embedding SDK, or a documented embedding licence model. 2 4 13 16 17
The SaaS Product Lead
White-label dashboards with the vendor hidden, branded subdomain, a custom domain on the top plan, hundreds of isolated per-client branded workspaces, scheduled email and Slack delivery with PDF and CSV, threshold alerts, password-protected live links and documented iFrame embedding cover most of what our product embedding needs. We found no public information on signed embedding with row-level filtering per viewer, an embedding SDK, or a documented embedding licence model — the three pieces we would have to negotiate blind. 2 4 13 16 17
The Skeptic
Scheduled delivery by email, Slack, live link, PDF and CSV, goal-based alerts to Slack or email, password-protected shareable links with expiry, widget and report export to Excel or CSV, and iframe embedding of any shared report link are all documented, with white-label styling and an agency custom domain. We found no public information on row-level filtering per embedded viewer, an embedding SDK, or what embedding costs for external users, and the custom report domain is an add-on only on the Prime plan. 4 6 13 16 17
Access control, administration & portability
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How this is scored
What a company needs before it gives the tool to everyone, and what leaving would cost: roles and folder or workspace permissions, row-level and column-level security, single sign-on (SAML, OpenID Connect) and user provisioning (SCIM), audit logs and usage analytics, content certification and lifecycle, environments for development and production, a public REST API for administration and content, export of dashboards and definitions in a reusable format, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.
0 — A single shared login with no permissions; dashboards cannot be exported or administered.
3 — Users with view and edit rights; row-level security, single sign-on, an API and export of definitions are basic or not described.
5 — Roles and folder or workspace permissions, row-level security documented, single sign-on on at least one stated plan, an audit log, a documented REST API, and dashboards and data exportable on termination.
8 — Column-level security and data permissions inherited from the source, SAML and SCIM provisioning, usage analytics for admins, development and production environments or content promotion, dashboards and definitions as code that can be versioned and moved, and a self-hosted or on-premise edition with its own documentation.
10 — Governance and an exit that can be verified: open-source code under a named licence that runs fully self-hosted with feature parity stated, every object (data model, dashboards, permissions) exportable in a documented format another instance imports, audit logs streamed to the customer's own systems, and deletion of every copy on termination documented.
The Finance Controller
Four roles from admin down to editor with per-folder limits, isolated client workspaces, a public API on the top plan and export via PDF, CSV and BigQuery are documented, and the terms put backup before termination squarely on me. I found no public information on row-level security, audit logs, user provisioning or which plan carries single sign-on, and no self-hosted edition appears on the pages I read. 2 6 9 18 19
The Managing Director
Four roles with folder-level permissions, single sign-on listed as a feature, a public push API tied to the top plan, and Excel or CSV export of widgets and reports; the terms put retrieval and backup of all account contents on me before termination. We found no public information on row-level security, audit logs, development and production environments, or export of dashboards and metric definitions in a reusable format. 18 2 19 9 6
The Data Analyst
Four-tier role-based access with editor rights scoped to assigned folders, isolated multi-client workspaces, single sign-on named on the features page, and a public API that the pricing table places in the Prime tier only. We found no public information on row-level security, audit logs, or export of dashboards as reusable definitions, and the terms make retrieving and backing up contents before termination the customer's responsibility, with spreadsheet export and the BigQuery transfer as the documented ways out. 2 18 19 9 6
The IT Administrator
Four-tier role-based access with editors confined to assigned folders and isolated client workspaces is documented, single sign-on appears on the features page, and the public API has help documentation — but that API sits in the custom-priced top plan, and we found no public information on row-level or column-level security, an audit log, SCIM provisioning, development and production environments, or a self-hosted edition. The terms also put the burden on us to retrieve and back up everything before termination. 2 6 9 18 19
The SaaS Product Lead
Four roles (admin, manager, editor, viewer) are documented down to who may invite users and work in which folders, single sign-on is listed as a feature, and a public API is documented though gated to the top plan. We found no public information on row-level or column-level security, audit logs, export of dashboards and definitions in a reusable format, or a self-hosted edition, and the terms place the responsibility for backing up account contents before termination on the customer. 2 6 9 18 19
The Skeptic
Four roles — admin, manager, editor — with folder-level permissions, isolated multi-client workspaces, single sign-on named on the features page and a public push API are documented, and the terms put retrieving and backing up account contents before termination on the customer. We found no public information on row-level or column-level security, audit logs, SCIM provisioning, development and production environments, export of dashboard definitions in a format another tool reads, or a self-hosted edition — so leaving looks like manual spreadsheet exports or a paid transfer to BigQuery. 2 6 9 18 19
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where the connected business data is queried, cached, extracted and stored, and who the subprocessors are (hosting, query engine, AI model providers, email delivery of reports, support and payment tools). Independently sourced by the sovereignty pipeline; a BI tool reads revenue, customer and employee data from many systems, so every place a copy or cache lands counts, not only the account database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.
3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.
5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (query engine, extracts and caches, AI features, report emails, support, payment) run through non-EU providers without a stated safeguard.
8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, where extracts and caches are stored stated, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every query and cache on the customer's own servers.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor including AI features, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.
The Finance Controller
The contracting entity is the Dutch Whatagraph B.V. under Dutch law, a data processing agreement and ISO 27001:2022 are published, and the security policy states data is processed in the European Union on Google Cloud and AWS. The privacy policy separately says information may be stored and processed in the United States, Europe, or any other country where service providers operate — the captured pages give different answers on where my figures sit — and I found no public information on cloud regions, subprocessor locations for the data chain, or a self-hosted edition. 2 7 8 9
The Managing Director
Whatagraph B.V. contracts under Dutch law with a published data processing agreement, states processing in the European Union on named Google Cloud and Amazon Web Services infrastructure, and claims ISO/IEC 27001:2022. The captured pages give different figures for where data is stored — the privacy policy says the United States, Europe or any other country — subprocessor locations are not listed, and the MCP sends data to Claude or ChatGPT with no stated safeguard. 13 9 8 7 2
The Data Analyst
Whatagraph B.V. contracts under Dutch law, publishes a data processing agreement, names Google Cloud Platform and Amazon Web Services as providers, and states ISO/IEC 27001:2022; the security policy says data is processed in the European Union while the privacy policy says information may be stored and processed in the United States, Europe or any other country — the captured pages give different figures for where data sits. The only named subprocessors are website and marketing tools without locations, and we found no public information on where the AI features or the Claude and ChatGPT connection process data. 8 7 9 2 13
The IT Administrator
The contracting entity is Whatagraph B.V. in Amsterdam under Dutch law with a published data processing agreement, and the security policy states data is processed in the European Union on Google Cloud Platform and Amazon Web Services, with ISO/IEC 27001:2022 claimed. But the privacy policy says information may be stored and processed in the United States or any other country where service providers maintain facilities, so the captured pages give different statements on data location, and the AI features route data to Claude or ChatGPT with no stated safeguard. 2 7 8 9 13
The SaaS Product Lead
Whatagraph B.V. is a Dutch entity under Dutch law with a published data processing agreement, ISO 27001:2022 stated, Google Cloud Platform and Amazon Web Services named as hosting, and a security policy stating data is processed in the European Union. The privacy policy, however, allows information to be stored and processed in the United States, Europe or any other country where the vendor or its service providers operate, so the captured pages give different statements on where data sits, and subprocessor locations for the product chain — including the AI path that connects data to Claude or ChatGPT via the MCP — are not listed. 7 8 9 13
The Skeptic
Whatagraph B.V. at a Herengracht, Amsterdam address, Dutch governing law, NAI arbitration and a published data processing agreement put the contracting entity in the EU, and the security policy states data is processed in the European Union on Google Cloud Platform and Amazon Web Services — but the privacy policy says information may be stored and processed in the United States, Europe, or any other country where service providers operate, so the captured pages give different figures for where data sits. The named subprocessors are website and call-recording tools — Facebook, Google Ads, Google Analytics, Zoom, Outreach, Chorus, Google Meet — with no locations given for hosting regions, the AI model providers behind the Claude/ChatGPT MCP, report email delivery, support or payment. ISO/IEC 27001:2022 is stated without scope, and we found no public information on a self-hosted edition or open-source code. 7 8 9 13
Pricing transparency
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How this is scored
Whether a buyer can compute the real annual cost from public pages alone: price per creator or editor seat and whether viewers are free or paid, capacity or usage pricing (rows, refreshes, queries, AI credits), which features (row-level security, SSO, embedding, API, more connectors, faster refresh) sit behind a higher tier or "contact sales", the price of embedding for external users, the self-hosted edition's licence, the free tier and its limits, minimum term and setup.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or a free tier exists, but how cost scales with viewers, data volume or features is unclear.
5 — Tiers are public with their seat price and main inclusions, but at least one commonly needed piece (viewer seats, row-level security, SSO, embedding, extra connectors or refresh frequency) is unpriced or "on request".
8 — Every tier priced publicly with its scaling rule (creators, viewers, capacity, rows), viewer pricing stated, add-ons and usage overage priced, embedded and self-hosted pricing stated, minimum term and VAT treatment stated.
10 — Complete price computability: annual cost derivable for a given number of creators and viewers, data volume and feature set, with every add-on, embedding, setup, support and overage fee and the cancellation and data-return terms published.
The Finance Controller
One of the two public tiers carries a number — Max at "€699 from per month, billed annually", with unlimited users — while Prime, which gates the public API and premium integrations, is custom-priced, and add-ons such as the custom report domain and BigQuery transfer appear without prices. A credit allowance "from 50" governs usage with no stated price per credit. I found no public information on the free tier's limits, and the terms add a one-year term, 30-day cancellation notice, advance non-refundable payment and prices exclusive of taxes. 6 9
The Managing Director
The Max plan is public at '€699 from per month, billed annually' with unlimited users and unlimited reports — the price not doubling when all forty of us look is genuinely welcome — while the Prime plan is 'Custom billed annually', agent credits start 'From 50' with no stated price for more, and premium integrations, public API access and BigQuery or Looker Studio transfers sit on the top tier. Term, cancellation notice, tax treatment and a free starting plan are public; we found no public information on the free tier's limits or the add-ons' prices. 6 9 1
The Data Analyst
The Max tier is public at from €699 per month, billed annually, with unlimited users and reports and credits from 50, and the terms state the one-year term, taxes excluded and 30-day cancellation. The Prime tier is Custom billed annually, so the API, premium integrations and the BigQuery transfer add-on carry no public price, and how credits and the Base, Mid and Heavy agent-usage tiers scale is unstated. 6 9
The IT Administrator
The Max plan is published from €699 per month, billed annually, with unlimited users and reports, a free subscription tier exists, and the terms state a one-year term, thirty-day cancellation notice and prices exclusive of taxes. But the Prime plan, which alone carries the public API, premium integrations and the custom report domain, is priced only on request, BigQuery transfer is an unpriced add-on, and how cost scales with credits beyond "from 50" is not stated, so a real annual cost for our feature set cannot be computed from public pages. 6 9
The SaaS Product Lead
The Max plan is published from €699 per month billed annually with unlimited users and reports, a comparison table shows which features sit in which plan, and prices exclusive of taxes, the one-year standard term and the 30-day cancellation notice are all stated. But the Prime plan is 'Custom billed annually', credits scale 'From 50' with no published per-credit price, and we found no public information on embedding or white-label licence pricing — so we could not compute an embedding cost to build into our own product price before signing. 6 9
The Skeptic
Two plans are public — Max at '€699 from per month, billed annually' and Prime at 'Custom billed annually' — with unlimited users and reports stated, a standard one-year term, prices exclusive of taxes in USD or EUR, thirty-day cancellation notice and non-refundable advance billing in the terms. But Prime is a sales call, the free plan's limits are not published, credits are 'From 50' with no price for more and no statement of what a credit buys, and add-ons such as the custom report domain and BigQuery transfer are unpriced — the annual cost is not computable from public pages alone. 1 6 9
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined ⚠ unverified | — | uncited Report an error |
| Hosting options | Not determined ⚠ unverified | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined ⚠ unverified | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about Whatagraph
Is Whatagraph European?
Yes. whats-best.ai classifies Whatagraph as EU-Made.
Where does Whatagraph store data?
The default storage location for customer data is not stated on the vendor’s pages as of 1 Nov 2026. The vendor’s pages mention the EU as hosting location, per the vendor’s page captured 1 Nov 2026.
Does Whatagraph have a free plan?
Yes. Whatagraph has a free plan, per the vendor’s page captured 1 Nov 2026.
What are the best alternatives to Whatagraph?
As of 1 Nov 2026, the panel rates Metabase (3.5/5), Preset (Apache Superset) (3.5/5) and Holistics (3/5) highest among the other 15 Business Intelligence & Dashboards products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Luzmo (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Whatagraph alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 1 Nov 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Data processing agreement, Hosting location, Hosting options, Legal entity. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- 13 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 compliance fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 4 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (19)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage whatagraph.com Checked 1 Nov 2026 Details →
- 2 Features page whatagraph.com Checked 1 Nov 2026 Details →
- 3 Features page (data hub) whatagraph.com Checked 1 Nov 2026 Details →
- 4 Features page (white-label dashboards) whatagraph.com Checked 1 Nov 2026 Details →
- 5 Integrations page whatagraph.com Checked 1 Nov 2026 Details →
- 6 Pricing page whatagraph.com Checked 1 Nov 2026 Details →
- 7 Privacy policy whatagraph.com Checked 1 Nov 2026 Details →
- 8 Security / trust page whatagraph.com Checked 1 Nov 2026 Details →
- 9 Terms of service whatagraph.com Checked 1 Nov 2026 Details →
- 10 Data sources, connectors & refresh — found from sitemap help.whatagraph.com Checked 1 Nov 2026 Details →
- 11 Data sources, connectors & refresh — found from sitemap help.whatagraph.com Checked 1 Nov 2026 Details →
- 12 Dashboards, charts & interactivity — found from sitemap whatagraph.com Checked 1 Nov 2026 Details →
- 13 Dashboards, charts & interactivity — found from sitemap whatagraph.com Checked 1 Nov 2026 Details →
- 14 Self-service analysis & shared metrics — found from sitemap help.whatagraph.com Checked 1 Nov 2026 Details →
- 15 Self-service analysis & shared metrics — found from sitemap help.whatagraph.com Checked 1 Nov 2026 Details →
- 16 Sharing, scheduled reports & embedding — found from sitemap help.whatagraph.com Checked 1 Nov 2026 Details →
- 17 Sharing, scheduled reports & embedding — found from sitemap help.whatagraph.com Checked 1 Nov 2026 Details →
- 18 Access control, administration & portability — found from sitemap help.whatagraph.com Checked 1 Nov 2026 Details →
- 19 Access control, administration & portability — found from sitemap help.whatagraph.com Checked 1 Nov 2026 Details →