Business Intelligence & Dashboards · head-to-head
Databox vs Whatagraph
As of 1 Nov 2026, the panel rates Databox 3/5 and Whatagraph 2.5/5 in Business Intelligence & Dashboards. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Databox scores higher on 5 of 7 criteria (Self-service analysis & shared metrics, Access control, administration & portability, Pricing transparency, plus 2 more). Whatagraph scores higher on 2 of 7 criteria (Dashboards, charts & interactivity and European sovereignty). Provenance — Databox: Rest of world; Whatagraph: EU-Made. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
The short answer
Databox leads five criteria: data connectivity 6.7 to 5.5 (four judges to none, two tied), self-service and modelling 6.8 to 4.7 (six to none), sharing and embedding 6.8 to 6.2 (four to none, two tied), governance and portability 5.7 to 4.0 (six to none) and pricing transparency 6.0 to 4.7 (six to none). Whatagraph leads dashboards and visualization 5.3 to 4.5 (three judges lean Whatagraph, none lean Databox, three tied) and sovereignty 4.7 to 4.0 (four to none, two tied). Both products' listed sovereignty attributes read unknown; the Databox verdict quotes hosting stated as the United States on AWS; the captured Whatagraph pages give different statements on where data sits. Where weighted totals show figures, Databox is ahead: 6 to 4.4 for the finance controller, 5.8 to 4.8 for the skeptic. The lean differs by judge and criterion, so we declare no overall winner.
Choose Databox if
- You connect data from many sources — data connectivity leans Databox (6.7 to 5.5; four judges lean Databox, none lean Whatagraph, two tied), with 130-plus integrations documented.
- Your team defines its own metrics — self-service and modelling leans Databox (6.8 to 4.7; six judges to none), with a governed semantic layer on every plan.
- You need to govern definitions and move your data — governance and portability leans Databox (5.7 to 4.0; six judges to none); Whatagraph's public API sits on its top plan, and we found no public information on its row-level security or audit logs.
- You must budget from published prices — pricing transparency leans Databox (6.0 to 4.7; six judges to none); Whatagraph's Max is published from €699 per month, billed annually, while Prime is Custom billed annually.
- You embed dashboards in your own product — sharing and embedding leans Databox (6.8 to 6.2; four judges to none, two tied), with interactive embeds and password-protected public links documented.
Choose Whatagraph if
- Your priority is dashboard presentation — dashboards and visualization leans Whatagraph (5.3 to 4.5; three judges lean Whatagraph, none lean Databox, three tied).
- You weight sovereignty heavily — sovereignty leans Whatagraph (4.7 to 4.0; four judges lean Whatagraph, none lean Databox, two tied), though both products' listed sovereignty attributes read unknown and Whatagraph's captured pages give different statements on where data sits (the security policy says the European Union; the privacy policy allows the United States, Europe or any other country).
- You are a marketing agency reporting on agency sources — Whatagraph documents 60-plus maintained connectors plus BigQuery, Snowflake, Google Sheets and a push API covering agency sources.
- You deliver client-facing reports under your own brand — Whatagraph documents white-label client dashboards with the vendor hidden, branded subdomains, and scheduled PDF, CSV and Slack delivery.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The bench's picks
Same scores, different priorities: each judge's weighting applied to both products. The split is the finding.
- The Finance Controller Databox Whatagraph picks Databox
- The Managing Director Databox Whatagraph picks Databox
- The Data Analyst Databox Whatagraph picks Databox
- The IT Administrator Databox Whatagraph picks Databox
- The SaaS Product Lead Databox Whatagraph picks Databox
- The Skeptic Databox Whatagraph picks Databox
Criterion by criterion
| Criterion | Databox | Whatagraph |
|---|---|---|
| Data sources, connectors & refresh | 3.5 of 5 | 3 of 5 |
| Dashboards, charts & interactivity | 2.5 of 5 | 2.5 of 5 |
| Self-service analysis & shared metrics | 3.5 of 5 | 2.5 of 5 |
| Sharing, scheduled reports & embedding | 3.5 of 5 | 3 of 5 |
| Access control, administration & portability | 3 of 5 | 2 of 5 |
| European sovereignty | 2 of 5 | 2.5 of 5 |
| Pricing transparency | 3 of 5 | 2.5 of 5 |
| Criterion | Databox | Whatagraph | The bench leans |
|---|---|---|---|
| Data sources, connectors & refresh | Databox, 4 of 6 judges | ||
| Dashboards, charts & interactivity | Whatagraph, 3 of 6 judges | ||
| Self-service analysis & shared metrics | Databox, 6 of 6 judges | ||
| Sharing, scheduled reports & embedding | Databox, 4 of 6 judges | ||
| Access control, administration & portability | Databox, 6 of 6 judges | ||
| European sovereignty | Whatagraph, 4 of 6 judges | ||
| Pricing transparency | Databox, 6 of 6 judges |
Stars show the bench average per criterion; the lean counts which product each judge scored higher. Open a judge's tab for their reasoning on both sides.
Sovereignty, side by side
| Dimension | Databox | Whatagraph |
|---|---|---|
| Legal entity | Not determined | Not determined |
| Hosting location | Not determined | Not determined |
| Hosting options | Not determined | Not determined |
| Open source | Not determined | Not determined |
| Data processing agreement | Not determined | Not determined |
| Transfer impact assessment | Not determined | Not determined |
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
| Compliance · DPA available | yes1 | yes2 |
|---|---|---|
| Compliance · GDPR | yes3 | yes4 |
| Integrations · Count | 130+ · tools · spreadsheets · databases · APIs5 | 506 |
| Integrations · Mcp | Claude · n8n · ChatGPT · Cursor · yes3 | MCP connects Whatagraph data to Claude or ChatGPT2 |
| Integrations · Native count | 130+7 | Google Analytics 4 · social media · paid ads · SEO · email marketing · eCommerce · CRM · 458 |
| Legal · Entity | Databox Inc. · Delaware, USA9 | Whatagraph B.V.2 |
| Legal · Governing law | Massachusetts law9 | Netherlands10 |
| Pricing · Free tier | yes · 37 | yes10 |
| Pricing · Tax treatment | US federal and state taxes · yes · yes9 | yes10 |
| Product · Integrations count | 130+3 | 50+11 |
| Product · Mcp | Databox MCP provides governed data access to LLM tools5 | yes6 |
| Support · Help center | Help Center · Developers docs9 | yes8 |
Questions about Databox and Whatagraph
Which is better, Databox or Whatagraph?
As of 1 Nov 2026, the panel rates Databox higher: 3/5 against 2.5/5. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Databox or Whatagraph European?
Databox is not European by provenance (Rest of world). Whatagraph is European (EU-Made). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Databox and Whatagraph store customer data?
Per the vendors’ own pages as captured — Databox: its pages as captured do not say. Whatagraph: Default not stated; pages mention the EU.
Do Databox and Whatagraph have a free plan?
As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.