As of 1 Nov 2026, the panel rates Databox 3/5 and Whatagraph 2.5/5 in Business Intelligence & Dashboards. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Databox scores higher on 5 of 7 criteria (Self-service analysis & shared metrics, Access control, administration & portability, Pricing transparency, plus 2 more). Whatagraph scores higher on 2 of 7 criteria (Dashboards, charts & interactivity and European sovereignty). Provenance — Databox: Rest of world; Whatagraph: EU-Made. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
Databox leads five criteria: data connectivity 6.7 to 5.5 (four judges to none, two tied), self-service and modelling 6.8 to 4.7 (six to none), sharing and embedding 6.8 to 6.2 (four to none, two tied), governance and portability 5.7 to 4.0 (six to none) and pricing transparency 6.0 to 4.7 (six to none). Whatagraph leads dashboards and visualization 5.3 to 4.5 (three judges lean Whatagraph, none lean Databox, three tied) and sovereignty 4.7 to 4.0 (four to none, two tied). Both products' listed sovereignty attributes read unknown; the Databox verdict quotes hosting stated as the United States on AWS; the captured Whatagraph pages give different statements on where data sits. Where weighted totals show figures, Databox is ahead: 6 to 4.4 for the finance controller, 5.8 to 4.8 for the skeptic. The lean differs by judge and criterion, so we declare no overall winner.
Choose Databox if
You connect data from many sources — data connectivity leans Databox (6.7 to 5.5; four judges lean Databox, none lean Whatagraph, two tied), with 130-plus integrations documented.
Your team defines its own metrics — self-service and modelling leans Databox (6.8 to 4.7; six judges to none), with a governed semantic layer on every plan.
You need to govern definitions and move your data — governance and portability leans Databox (5.7 to 4.0; six judges to none); Whatagraph's public API sits on its top plan, and we found no public information on its row-level security or audit logs.
You must budget from published prices — pricing transparency leans Databox (6.0 to 4.7; six judges to none); Whatagraph's Max is published from €699 per month, billed annually, while Prime is Custom billed annually.
You embed dashboards in your own product — sharing and embedding leans Databox (6.8 to 6.2; four judges to none, two tied), with interactive embeds and password-protected public links documented.
Choose Whatagraph if
Your priority is dashboard presentation — dashboards and visualization leans Whatagraph (5.3 to 4.5; three judges lean Whatagraph, none lean Databox, three tied).
You weight sovereignty heavily — sovereignty leans Whatagraph (4.7 to 4.0; four judges lean Whatagraph, none lean Databox, two tied), though both products' listed sovereignty attributes read unknown and Whatagraph's captured pages give different statements on where data sits (the security policy says the European Union; the privacy policy allows the United States, Europe or any other country).
You are a marketing agency reporting on agency sources — Whatagraph documents 60-plus maintained connectors plus BigQuery, Snowflake, Google Sheets and a push API covering agency sources.
You deliver client-facing reports under your own brand — Whatagraph documents white-label client dashboards with the vendor hidden, branded subdomains, and scheduled PDF, CSV and Slack delivery.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The IT Administrator
IT lead at a mid-sized healthcare supplier whose reports touch customer, pricing and employee data. Is asked to approve a BI tool after a department has already started a trial. Reads where extracts and caches are stored, whether the tool reaches the ERP database through a gateway or wants it opened to the internet, whether sales sees only its own region, and whether single sign-on and an audit log come with the plan or behind a sales call. Prefers an edition they can run themselves.
Databox
This judge's pick
Whatagraph
Criterion by criterion
Data sources, connectors & refresh
Databox
The connector catalogue is broad — over 130 integrations spanning named business applications, spreadsheets and databases — with sync frequency stated per plan (daily on free, hourly on paid) and a 15-minute sync add-on. I can reach our ERP database through a thoroughly documented SSH tunnel with a whitelisted IP and a bastion-host fallback, and datasets support calculated columns, filtering and merging. The named databases stop at MySQL, PostgreSQL, Azure SQL and a still-beta Redshift, and I found no public information on live queries against the source or on Snowflake and BigQuery connectors.
Whatagraph
The marketing and CRM connector coverage is broad and maintained by the vendor, and the Snowflake and BigQuery connectors are documented down to key-pair authentication, per-widget live queries and an egress IP range we can allow-list in a network policy. However, the published list shows no connectors for the common transactional databases our ERP data sits in, refresh is described as weekly-to-quarterly report delivery with explicitly no incremental fetch on Snowflake, and we found no public information on a gateway or agent for on-premise sources.
Dashboards, charts & interactivity
Databox
Dashboards with live visualisation, targets, comparisons, trends and forecasts are described, backed by 100-plus templates, native iOS and Android apps with per-user personalisation, per-view layout control and TV streaming through a four-digit code. The sharing pages confirm dashboard filters and date-range controls exist. The captured pages do not describe the chart library, pivot tables, maps, drill-down or cross-filtering, so I cannot confirm the interactive depth a reporting team would rely on daily.
Whatagraph
There is a real builder: 20-plus widget types including maps and tables, KPI goal bars against targets, drag-and-drop layout, a template library, and theming at global, dashboard and widget level with exact hex codes. We found no public information on pivot tables, mobile display, cross-filtering or chart accessibility, and reader interactivity appears limited to date-range selection on shared dashboards.
Self-service analysis & shared metrics
Databox
The governed semantic layer is included on every plan, with each metric carrying a definition, an owner, verified status, change history and lineage, and the same definition powering dashboards, scheduled reports, chat questions and API calls — that is the one-number discipline I want before finance and sales build their own views. Plain-language questions, permission-aware AI answers and calculated columns with formulas are documented. I found no public information on a SQL editor for analysts, Git or dbt-managed definitions, notebooks, or the method behind the built-in forecasts.
Whatagraph
Business users can answer their own questions through plain-language IQ Chat, calculated metrics like blended ROAS and CAC with a formula builder, and an Organize layer where custom metrics and dimensions are defined once and reused across reports at channel or source level. We found no public information on a SQL editor for analysts, natural-language answers that show the query they ran, version control of definitions, forecasting or notebook analysis.
Sharing, scheduled reports & embedding
Databox
Sharing covers public links with password, IP, date-range and filter restrictions plus revocation, snapshots by email or Slack as image or PDF, push alerts on metric changes, TV streaming, and interactive embedding on a website, intranet or client portal. The white-label add-on is priced at $250.00 per month and adds branded URLs, a custom domain, branded client login and branded scheduled alerts. Passing parameters through the embed URL is documented as unsupported, and I found no public information on signed per-viewer row-level embedding, a Microsoft Teams channel or an embedding SDK.
Whatagraph
Delivery is broad: scheduled email with PDF and CSV, Slack alerts when metrics shift, live links with password protection and expiry, export to Excel and CSV, white-label client dashboards on our own domain, and iframe embedding of any shared report. We found no public information on per-viewer row-level filtering in embedded dashboards, an embedding SDK, or a documented embedding licence model.
Access control, administration & portability
Databox
Role-based permissions with Users, Editors and Admins, dashboard-level access control, access rules that keep sensitive metrics restricted, an audit trail on all plans, SAML 2.0 single sign-on with Okta verification, enforced SSO, managed domains and 2FA are all documented, alongside a REST API that manages users, dashboards, integrations and billing. Single sign-on is limited to unnamed select subscription plans and add-ons, and automatic user provisioning is not supported, so onboarding will stay manual. Data is returned or destroyed within 30 days on termination and datasets export as CSV, but I found no public information on exportable dashboard definitions, dev and production environments, or a self-hosted edition I could run on our own servers.
Whatagraph
Four-tier role-based access with editors confined to assigned folders and isolated client workspaces is documented, single sign-on appears on the features page, and the public API has help documentation — but that API sits in the custom-priced top plan, and we found no public information on row-level or column-level security, an audit log, SCIM provisioning, development and production environments, or a self-hosted edition. The terms also put the burden on us to retrieve and back up everything before termination.
European sovereignty
Databox
The contracting entity is Databox Inc. registered in Delaware and located in Boston, the service is hosted in the United States on AWS under United States law, and the subprocessor list — including OpenAI, Anthropic and LangChain for AI and SendGrid for email delivery — is published with purposes but no locations. A data processing agreement with SCCs under Irish law, an appointed DPO, SOC 2 certification and 30-day return or destruction are documented, while ISO 27001 is described as aligned rather than certified. I found no public information on EU hosting or a self-hosted edition, so every extract, cache and report email sits in the US chain.
Whatagraph
The contracting entity is Whatagraph B.V. in Amsterdam under Dutch law with a published data processing agreement, and the security policy states data is processed in the European Union on Google Cloud Platform and Amazon Web Services, with ISO/IEC 27001:2022 claimed. But the privacy policy says information may be stored and processed in the United States or any other country where service providers maintain facilities, so the captured pages give different statements on data location, and the AI features route data to Claude or ChatGPT with no stated safeguard.
Pricing transparency
Databox
Tiers are public down to user, data-source and AI-credit counts, with account packs for capacity, the white-label add-on at $250.00 per month, a 14-day trial without a credit card, billing periods, a no-refund rule and tax treatment all stated. Single sign-on sits behind unnamed select plans and add-ons, the 15-minute sync add-on carries no price on the captured pages, and the captured pages give different figures for account packs and for the Agency plan. Enough is public to budget a year, but not every governance-relevant line item I would need.
Whatagraph
The Max plan is published from €699 per month, billed annually, with unlimited users and reports, a free subscription tier exists, and the terms state a one-year term, thirty-day cancellation notice and prices exclusive of taxes. But the Prime plan, which alone carries the public API, premium integrations and the custom report domain, is priced only on request, BigQuery transfer is an unpriced add-on, and how cost scales with credits beyond "from 50" is not stated, so a real annual cost for our feature set cannot be computed from public pages.
Sovereignty, side by side
Dimension
Databox
Whatagraph
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 1 Nov 2026, the panel rates Databox higher: 3/5 against 2.5/5. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Databox or Whatagraph European?
Databox is not European by provenance (Rest of world). Whatagraph is European (EU-Made). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Databox and Whatagraph store customer data?
Per the vendors’ own pages as captured — Databox: its pages as captured do not say. Whatagraph: Default not stated; pages mention the EU.
Do Databox and Whatagraph have a free plan?
As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.