As of 1 Nov 2026, the panel rates Databox 3/5 and Whatagraph 2.5/5 in Business Intelligence & Dashboards. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Databox scores higher on 5 of 7 criteria (Self-service analysis & shared metrics, Access control, administration & portability, Pricing transparency, plus 2 more). Whatagraph scores higher on 2 of 7 criteria (Dashboards, charts & interactivity and European sovereignty). Provenance — Databox: Rest of world; Whatagraph: EU-Made. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
Databox leads five criteria: data connectivity 6.7 to 5.5 (four judges to none, two tied), self-service and modelling 6.8 to 4.7 (six to none), sharing and embedding 6.8 to 6.2 (four to none, two tied), governance and portability 5.7 to 4.0 (six to none) and pricing transparency 6.0 to 4.7 (six to none). Whatagraph leads dashboards and visualization 5.3 to 4.5 (three judges lean Whatagraph, none lean Databox, three tied) and sovereignty 4.7 to 4.0 (four to none, two tied). Both products' listed sovereignty attributes read unknown; the Databox verdict quotes hosting stated as the United States on AWS; the captured Whatagraph pages give different statements on where data sits. Where weighted totals show figures, Databox is ahead: 6 to 4.4 for the finance controller, 5.8 to 4.8 for the skeptic. The lean differs by judge and criterion, so we declare no overall winner.
Choose Databox if
You connect data from many sources — data connectivity leans Databox (6.7 to 5.5; four judges lean Databox, none lean Whatagraph, two tied), with 130-plus integrations documented.
Your team defines its own metrics — self-service and modelling leans Databox (6.8 to 4.7; six judges to none), with a governed semantic layer on every plan.
You need to govern definitions and move your data — governance and portability leans Databox (5.7 to 4.0; six judges to none); Whatagraph's public API sits on its top plan, and we found no public information on its row-level security or audit logs.
You must budget from published prices — pricing transparency leans Databox (6.0 to 4.7; six judges to none); Whatagraph's Max is published from €699 per month, billed annually, while Prime is Custom billed annually.
You embed dashboards in your own product — sharing and embedding leans Databox (6.8 to 6.2; four judges to none, two tied), with interactive embeds and password-protected public links documented.
Choose Whatagraph if
Your priority is dashboard presentation — dashboards and visualization leans Whatagraph (5.3 to 4.5; three judges lean Whatagraph, none lean Databox, three tied).
You weight sovereignty heavily — sovereignty leans Whatagraph (4.7 to 4.0; four judges lean Whatagraph, none lean Databox, two tied), though both products' listed sovereignty attributes read unknown and Whatagraph's captured pages give different statements on where data sits (the security policy says the European Union; the privacy policy allows the United States, Europe or any other country).
You are a marketing agency reporting on agency sources — Whatagraph documents 60-plus maintained connectors plus BigQuery, Snowflake, Google Sheets and a push API covering agency sources.
You deliver client-facing reports under your own brand — Whatagraph documents white-label client dashboards with the vendor hidden, branded subdomains, and scheduled PDF, CSV and Slack delivery.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Skeptic
Has seen "connect any data source" on a tool with eight connectors and a CSV upload, "self-service" that ends with every department defining revenue its own way, "free viewers" that need a paid licence to open a shared link, and "AI insights" that never show the query. Asks where the extracts are stored, whether dashboards and definitions can be exported in a format another tool reads — and what leaving would cost.
Databox
This judge's pick
Whatagraph
Criterion by criterion
Data sources, connectors & refresh
Databox
The catalogue is published: 130-plus integrations across named business categories, MySQL, PostgreSQL, Azure SQL and Redshift reachable through a documented SSH bastion with an allow-listed IP, hourly fetch-and-store refresh (fifteen minutes as an add-on, daily on the free plan), dataset merging, calculated columns and an ingest API for anything unlisted. I stop short of more because the warehouse list ends there, database queries must return a date column literally named 'date', no live-query alternative is described, and rate limits and per-connector quotas are referenced but never stated.
Whatagraph
Sixty-plus native marketing integrations plus BigQuery, Snowflake, Google Sheets and a push API cover the common agency sources, blends document their join types, and the Snowflake help article details key-pair auth, per-widget queries and an egress IP range customers can allow-list. Refresh is thin — 'There is no incremental fetch' for Snowflake and report delivery only weekly, monthly or quarterly — with no gateway for on-premise databases and no per-plan connector limits published. The captured pages also give different figures for the integration count: 55+, 60+, 68, and a '1000+ integrations you may need' claim on the homepage.
Dashboards, charts & interactivity
Databox
Documented: KPI tiles with targets, comparisons, trends and forecasts, a table block, leaderboards, 100-plus templates, dashboard filters and date ranges implied by the sharing restrictions, and a genuinely strong native mobile and TV story with per-device layout control. But I found no public information on the breadth of the chart library, drill-down, cross-filtering, maps, pivot tables, localised number formats or accessibility, so this lands midway rather than higher.
Whatagraph
Graphs, charts, maps, tables, twenty-plus widget types, goal bars showing targets against performance, per-section reporting periods, a template library and theming at global, dashboard and widget level with exact hex codes are all documented, and clients can change date ranges on shared dashboards. We found no public information on cross-filtering, drill-through between dashboards, TV or print layouts, accessibility of charts, or performance on large data.
Self-service analysis & shared metrics
Databox
This is the strongest story on the site: metrics defined once with owner, verified status, change history, lineage and access rules, reused by dashboards, scheduled reports, chat questions and agents, exposed through MCP, API and CLI, and included on every plan including the free one. The holes a skeptic notices: no visual query builder for business users is described, no Git or dbt versioning of definitions, no notebooks, forecasts without a stated method, and the AI answers never show the query they ran.
Whatagraph
Organize defines custom metrics and name-unification rules once at channel or source level for reuse across reports, calculated metrics like blended ROAS and CAC are documented, and IQ Chat answers plain-language questions for internal users and clients. What I never see is the query behind an AI answer, and we found no public information on a SQL editor, Git or dbt versioning, forecasting with its method, or notebooks. The KPI agent builds a metric from a plain-language description including the formula — the right direction, but the proof of what it produced is not shown.
Sharing, scheduled reports & embedding
Databox
Sharing is properly built: public links with password, IP, date-range and filter restrictions that can be revoked, snapshots to email and Slack, TV streaming, interactive embedding that stays current, and a $250.00 per month white-label add-on with custom domain, favicon and branded client login. What an embedder should know first: no embedding SDK or signed per-viewer row-level filtering is described, embed URLs cannot carry parameters, dataset CSV export starts on the Team plan, and sharing itself is marked exclusive to select subscription plans.
Whatagraph
Scheduled delivery by email, Slack, live link, PDF and CSV, goal-based alerts to Slack or email, password-protected shareable links with expiry, widget and report export to Excel or CSV, and iframe embedding of any shared report link are all documented, with white-label styling and an agency custom domain. We found no public information on row-level filtering per embedded viewer, an embedding SDK, or what embedding costs for external users, and the custom report domain is an add-on only on the Prime plan.
Access control, administration & portability
Databox
Roles for users, editors and admins, per-dashboard visibility, SAML 2.0 single sign-on with a verified Okta app that admins can enforce account-wide, an audit trail and data lineage on all plans, and a REST API that runs users, dashboards, connections, billing and metrics. The exit is the weak point: user provisioning is explicitly not supported, the plan that includes single sign-on is never named, dashboards export only as images and PDF while datasets go out as CSV, and on cancellation all user content is deleted immediately — the definitions are not portable.
Whatagraph
Four roles — admin, manager, editor — with folder-level permissions, isolated multi-client workspaces, single sign-on named on the features page and a public push API are documented, and the terms put retrieving and backing up account contents before termination on the customer. We found no public information on row-level or column-level security, audit logs, SCIM provisioning, development and production environments, export of dashboard definitions in a format another tool reads, or a self-hosted edition — so leaving looks like manual spreadsheet exports or a paid transfer to BigQuery.
European sovereignty
Databox
Databox Inc. is registered in Delaware under Massachusetts law, hosting is stated as the United States on AWS, and the published subprocessor list — OpenAI, Anthropic and LangChain for the AI, SendGrid for email, Stripe for payment, FusionAuth for login — gives purposes but no locations; I found no public information on a European hosting option or a self-hosted edition. The published data processing agreement with standard contractual clauses under Irish law, an appointed DPO and SOC 2 certification are real, though the pages themselves state the company is not ISO 27001 certified.
Whatagraph
Whatagraph B.V. at a Herengracht, Amsterdam address, Dutch governing law, NAI arbitration and a published data processing agreement put the contracting entity in the EU, and the security policy states data is processed in the European Union on Google Cloud Platform and Amazon Web Services — but the privacy policy says information may be stored and processed in the United States, Europe, or any other country where service providers operate, so the captured pages give different figures for where data sits. The named subprocessors are website and call-recording tools — Facebook, Google Ads, Google Analytics, Zoom, Outreach, Chorus, Google Meet — with no locations given for hosting regions, the AI model providers behind the Claude/ChatGPT MCP, report email delivery, support or payment. ISO/IEC 27001:2022 is stated without scope, and we found no public information on a self-hosted edition or open-source code.
Pricing transparency
Databox
Credit for detail: free-plan limits, per-plan user, data source, AI credit and sync-frequency quotas, and the plan gates for API, CSV export, Slack delivery and support are all public, plus a $250.00 per month white-label add-on and tax and no-refund terms in the small print. But the captured pricing page gives different figures for the same things — the Agency plan at $79/month billed annually against a stated $99/month starting price, account packs at $20/month against $25/month each — viewer seat pricing is never separated out, and the 15-minute sync add-on and AI credit overage carry no price at all.
Whatagraph
Two plans are public — Max at '€699 from per month, billed annually' and Prime at 'Custom billed annually' — with unlimited users and reports stated, a standard one-year term, prices exclusive of taxes in USD or EUR, thirty-day cancellation notice and non-refundable advance billing in the terms. But Prime is a sales call, the free plan's limits are not published, credits are 'From 50' with no price for more and no statement of what a credit buys, and add-ons such as the custom report domain and BigQuery transfer are unpriced — the annual cost is not computable from public pages alone.
Sovereignty, side by side
Dimension
Databox
Whatagraph
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 1 Nov 2026, the panel rates Databox higher: 3/5 against 2.5/5. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Databox or Whatagraph European?
Databox is not European by provenance (Rest of world). Whatagraph is European (EU-Made). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Databox and Whatagraph store customer data?
Per the vendors’ own pages as captured — Databox: its pages as captured do not say. Whatagraph: Default not stated; pages mention the EU.
Do Databox and Whatagraph have a free plan?
As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.