As of 1 Nov 2026, the panel rates Databox 3/5 and Whatagraph 2.5/5 in Business Intelligence & Dashboards. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Databox scores higher on 5 of 7 criteria (Self-service analysis & shared metrics, Access control, administration & portability, Pricing transparency, plus 2 more). Whatagraph scores higher on 2 of 7 criteria (Dashboards, charts & interactivity and European sovereignty). Provenance — Databox: Rest of world; Whatagraph: EU-Made. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
Databox leads five criteria: data connectivity 6.7 to 5.5 (four judges to none, two tied), self-service and modelling 6.8 to 4.7 (six to none), sharing and embedding 6.8 to 6.2 (four to none, two tied), governance and portability 5.7 to 4.0 (six to none) and pricing transparency 6.0 to 4.7 (six to none). Whatagraph leads dashboards and visualization 5.3 to 4.5 (three judges lean Whatagraph, none lean Databox, three tied) and sovereignty 4.7 to 4.0 (four to none, two tied). Both products' listed sovereignty attributes read unknown; the Databox verdict quotes hosting stated as the United States on AWS; the captured Whatagraph pages give different statements on where data sits. Where weighted totals show figures, Databox is ahead: 6 to 4.4 for the finance controller, 5.8 to 4.8 for the skeptic. The lean differs by judge and criterion, so we declare no overall winner.
Choose Databox if
You connect data from many sources — data connectivity leans Databox (6.7 to 5.5; four judges lean Databox, none lean Whatagraph, two tied), with 130-plus integrations documented.
Your team defines its own metrics — self-service and modelling leans Databox (6.8 to 4.7; six judges to none), with a governed semantic layer on every plan.
You need to govern definitions and move your data — governance and portability leans Databox (5.7 to 4.0; six judges to none); Whatagraph's public API sits on its top plan, and we found no public information on its row-level security or audit logs.
You must budget from published prices — pricing transparency leans Databox (6.0 to 4.7; six judges to none); Whatagraph's Max is published from €699 per month, billed annually, while Prime is Custom billed annually.
You embed dashboards in your own product — sharing and embedding leans Databox (6.8 to 6.2; four judges to none, two tied), with interactive embeds and password-protected public links documented.
Choose Whatagraph if
Your priority is dashboard presentation — dashboards and visualization leans Whatagraph (5.3 to 4.5; three judges lean Whatagraph, none lean Databox, three tied).
You weight sovereignty heavily — sovereignty leans Whatagraph (4.7 to 4.0; four judges lean Whatagraph, none lean Databox, two tied), though both products' listed sovereignty attributes read unknown and Whatagraph's captured pages give different statements on where data sits (the security policy says the European Union; the privacy policy allows the United States, Europe or any other country).
You are a marketing agency reporting on agency sources — Whatagraph documents 60-plus maintained connectors plus BigQuery, Snowflake, Google Sheets and a push API covering agency sources.
You deliver client-facing reports under your own brand — Whatagraph documents white-label client dashboards with the vendor hidden, branded subdomains, and scheduled PDF, CSV and Slack delivery.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Data Analyst
The first data hire at a Hamburg e-commerce scale-up, with orders, marketing spend and customer data landing in a PostgreSQL warehouse every night. Answers the same question three times a week because every department computes revenue differently. Wants a SQL editor and a query builder for colleagues, metrics defined once in a model that lives in Git, natural-language questions that show the query they ran, and a way out that does not mean rebuilding every dashboard.
Databox
This judge's pick
Whatagraph
Criterion by criterion
Data sources, connectors & refresh
Databox
There is a lot here for my stack: 130+ named connectors across business-app categories, MySQL, PostgreSQL, Azure SQL and Redshift out of the box, hourly refresh stated per plan with a 15-minute sync add-on, and SSH tunnels with a whitelisted IP for databases behind our firewall. But the model is copy-and-store — data is fetched and stored rather than queried live — and I found no public information on Snowflake or BigQuery, or on incremental refresh and caching, so my warehouse numbers would always be a cycle behind.
Whatagraph
A published list of 68 integrations across paid advertising, SEO, social, ecommerce and CRM, with Google Sheets, BigQuery and Snowflake as sources, blends that join data from different sources with left, inner, full and cross joins, and a documented egress IP range a customer can allowlist behind a network policy. The Snowflake guide itself states there is no incremental fetch and each widget refresh runs a fresh query, and we found no public information on a connector for PostgreSQL, MySQL or SQL Server, which is exactly my nightly warehouse.
Dashboards, charts & interactivity
Databox
KPI-first dashboards with targets, previous-period comparisons, trends, forecasts and leaderboards, a table block, 100+ report templates, and a genuinely strong mobile and TV story with native iOS and Android apps and a four-digit code at the TV URL. I found no public information on the breadth of the chart library, pivot tables, maps, cross-filtering, drill-down or localised number and date formats, so I cannot confirm what a company-wide rollout would need.
Whatagraph
Twenty-plus widget types including maps, tables and KPI goal bars showing targets against performance, a drag-and-drop canvas, a template library, client-facing date-range selection, and theming at global, dashboard and widget level with exact hex colour codes. We found no public information on pivot tables, mobile display, comparison to a previous period, or localised number and date formats.
Self-service analysis & shared metrics
Databox
The metric story is exactly my Monday-morning pain: metrics defined once with an owner and verified status, a governed semantic layer on every plan, change history and lineage signals, and the same definition feeding dashboards, scheduled reports, chat questions and API calls. But as the person who lives in SQL, I found no public information on a SQL editor, a visual query builder, the query behind a natural-language answer, Git-synced definitions or notebook analysis, and the forecast method is not stated.
Whatagraph
Calculated metrics like blended ROAS, CAC and margin with a formula builder, an Organize layer where team-wide rules give a metric one consistent name across channels, and IQ Chat answering plain-language questions. We found no public information on a SQL editor, a visual query builder, or the query behind an IQ Chat answer, and nothing on Git or dbt for definitions — for me that is the difference between reporting tooling and a shared metrics layer.
Sharing, scheduled reports & embedding
Databox
Snapshots by email or Slack as PDF or image, personalised daily scorecards, push alerts when metrics move or goals are hit, password-protected and IP-limited public links, interactive embeds for intranets and client portals, TV streaming, and a white-label add-on at $250.00 per month with branded domains, client logins and removal of the vendor logo. Two gaps keep it from the top: passing parameters through the embed URL is documented as not supported, and I found no public information on per-viewer row-level filtering inside embeds or an embedding SDK.
Whatagraph
Live share links with optional password protection and expiry, scheduled delivery by email or Slack as PDF, CSV or live link at weekly to quarterly intervals, alerts when metrics shift, Excel and CSV export, and any shared report embeddable via an iframe. White-labelling with branded subdomains, comment boxes, a custom domain add-on and client-facing chat makes a credible client portal; we found no public information on signed embedding with row-level filtering per viewer or an embedding SDK.
Access control, administration & portability
Databox
SAML 2.0 single sign-on with Okta verification and domain enforcement, two-factor authentication, role-based permissions, access rules that restrict sensitive metrics even for AI agents acting on a user's behalf, a documented REST API covering users, dashboards, connections and metrics, and return or destruction of customer data within 30 days on termination. However, users must be created manually before single sign-on works, and I found no public information on SCIM provisioning, development and production environments, dashboards as versionable code or a self-hosted edition — on exit only dataset CSV export is documented, so leaving means rebuilding every dashboard.
Whatagraph
Four-tier role-based access with editor rights scoped to assigned folders, isolated multi-client workspaces, single sign-on named on the features page, and a public API that the pricing table places in the Prime tier only. We found no public information on row-level security, audit logs, or export of dashboards as reusable definitions, and the terms make retrieving and backing up contents before termination the customer's responsibility, with spreadsheet export and the BigQuery transfer as the documented ways out.
European sovereignty
Databox
A Delaware-incorporated vendor whose privacy policy states it is "located and hosted in the United States and governed by US law", running on AWS, with subprocessors including OpenAI, Anthropic and SendGrid listed by name and a published data processing agreement with standard contractual clauses governed by Irish law. That is more transparency than many US vendors offer, but I found no public information on any EU hosting option, EU contracting entity or self-hosted edition, so our revenue and customer data would all land in the US chain.
Whatagraph
Whatagraph B.V. contracts under Dutch law, publishes a data processing agreement, names Google Cloud Platform and Amazon Web Services as providers, and states ISO/IEC 27001:2022; the security policy says data is processed in the European Union while the privacy policy says information may be stored and processed in the United States, Europe or any other country — the captured pages give different figures for where data sits. The only named subprocessors are website and marketing tools without locations, and we found no public information on where the AI features or the Claude and ChatGPT connection process data.
Pricing transparency
Databox
Free-tier limits, published per-plan prices from the Analyst plan at $71/month billed annually to Team at $199/month billed annually, granular limits for users, data sources, AI credits, sync frequency and feature gating, account packs and a white-label add-on at $250.00 per month, plus tax treatment and refund rules — I can get close to computing our annual bill. It stops short of full computability: the captured pricing page gives different figures for the Agency plan ("$ 79 /billed annually" versus "starts at $99/month") and for account packs ($20/month versus $25/month), single sign-on sits on unnamed "select subscription plans and add-ons", and the 15-minute sync add-on and the Custom plan are unpriced.
Whatagraph
The Max tier is public at from €699 per month, billed annually, with unlimited users and reports and credits from 50, and the terms state the one-year term, taxes excluded and 30-day cancellation. The Prime tier is Custom billed annually, so the API, premium integrations and the BigQuery transfer add-on carry no public price, and how credits and the Base, Mid and Heavy agent-usage tiers scale is unstated.
Sovereignty, side by side
Dimension
Databox
Whatagraph
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 1 Nov 2026, the panel rates Databox higher: 3/5 against 2.5/5. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Databox or Whatagraph European?
Databox is not European by provenance (Rest of world). Whatagraph is European (EU-Made). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Databox and Whatagraph store customer data?
Per the vendors’ own pages as captured — Databox: its pages as captured do not say. Whatagraph: Default not stated; pages mention the EU.
Do Databox and Whatagraph have a free plan?
As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.