As of 1 Nov 2026, the panel rates Databox 3/5 and Whatagraph 2.5/5 in Business Intelligence & Dashboards. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Databox scores higher on 5 of 7 criteria (Self-service analysis & shared metrics, Access control, administration & portability, Pricing transparency, plus 2 more). Whatagraph scores higher on 2 of 7 criteria (Dashboards, charts & interactivity and European sovereignty). Provenance — Databox: Rest of world; Whatagraph: EU-Made. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
Databox leads five criteria: data connectivity 6.7 to 5.5 (four judges to none, two tied), self-service and modelling 6.8 to 4.7 (six to none), sharing and embedding 6.8 to 6.2 (four to none, two tied), governance and portability 5.7 to 4.0 (six to none) and pricing transparency 6.0 to 4.7 (six to none). Whatagraph leads dashboards and visualization 5.3 to 4.5 (three judges lean Whatagraph, none lean Databox, three tied) and sovereignty 4.7 to 4.0 (four to none, two tied). Both products' listed sovereignty attributes read unknown; the Databox verdict quotes hosting stated as the United States on AWS; the captured Whatagraph pages give different statements on where data sits. Where weighted totals show figures, Databox is ahead: 6 to 4.4 for the finance controller, 5.8 to 4.8 for the skeptic. The lean differs by judge and criterion, so we declare no overall winner.
Choose Databox if
You connect data from many sources — data connectivity leans Databox (6.7 to 5.5; four judges lean Databox, none lean Whatagraph, two tied), with 130-plus integrations documented.
Your team defines its own metrics — self-service and modelling leans Databox (6.8 to 4.7; six judges to none), with a governed semantic layer on every plan.
You need to govern definitions and move your data — governance and portability leans Databox (5.7 to 4.0; six judges to none); Whatagraph's public API sits on its top plan, and we found no public information on its row-level security or audit logs.
You must budget from published prices — pricing transparency leans Databox (6.0 to 4.7; six judges to none); Whatagraph's Max is published from €699 per month, billed annually, while Prime is Custom billed annually.
You embed dashboards in your own product — sharing and embedding leans Databox (6.8 to 6.2; four judges to none, two tied), with interactive embeds and password-protected public links documented.
Choose Whatagraph if
Your priority is dashboard presentation — dashboards and visualization leans Whatagraph (5.3 to 4.5; three judges lean Whatagraph, none lean Databox, three tied).
You weight sovereignty heavily — sovereignty leans Whatagraph (4.7 to 4.0; four judges lean Whatagraph, none lean Databox, two tied), though both products' listed sovereignty attributes read unknown and Whatagraph's captured pages give different statements on where data sits (the security policy says the European Union; the privacy policy allows the United States, Europe or any other country).
You are a marketing agency reporting on agency sources — Whatagraph documents 60-plus maintained connectors plus BigQuery, Snowflake, Google Sheets and a push API covering agency sources.
You deliver client-facing reports under your own brand — Whatagraph documents white-label client dashboards with the vendor hidden, branded subdomains, and scheduled PDF, CSV and Slack delivery.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The SaaS Product Lead
Product lead at a Vienna software company selling fleet management to 600 business customers, each of whom asks for reports the team keeps building by hand. Wants dashboards embedded in the product under its own brand, every customer seeing only their own rows, customers building their own views without a ticket, and an embedding licence whose cost they can put into the product's price before signing.
Databox
This judge's pick
Whatagraph
Criterion by criterion
Data sources, connectors & refresh
Databox
More than 130 named integrations spanning accounting, CRM, advertising and support, direct database connections to PostgreSQL, MySQL, SQL Server and Redshift, an SSH tunnel with a published IP for databases behind a firewall, hourly refresh with a 15-minute sync add-on, dataset merging and a push API for anything else cover nearly everything our fleet data would need. We found no public information on live queries versus stored extracts, incremental refresh or caching behaviour, or row and API-call quotas per plan, which is what holds this below the top of the scale.
Whatagraph
A published library of 60-plus maintained marketing, analytics, CRM and e-commerce connectors plus BigQuery and Snowflake as warehouses, Google Sheets, a push-style custom API, blends joining sources in one report, and an egress IP range that can be allow-listed for Snowflake access. Refresh intervals are not stated, the Snowflake help page states every widget refresh runs a fresh query with no incremental fetch, and we found no public information on connectors for common databases such as PostgreSQL or SQL Server.
Dashboards, charts & interactivity
Databox
Live KPI visualisation with targets, comparisons, trends and forecasts, a table block, 100+ report templates, per-view layout control and automatic optimisation for mobile, desktop and TV with a streaming loop are all documented, and the mobile apps are native. Beyond that we found no public information on pivot tables, maps, drill-down, cross-filtering, dashboard-wide filters or localised number and date formats, so I cannot judge the chart depth our customers would actually get.
Whatagraph
Charts, maps, tables and 20-plus widget types on a drag-and-drop canvas, a template library, KPI goal bars against targets, viewer-selected date ranges, and theming at global, dashboard and widget level with exact hex colour codes — the white-label styling depth is what we would need. We found no public information on pivot tables, mobile display, cross-filtering, drill-through or accessibility of the resulting charts.
Self-service analysis & shared metrics
Databox
The governed semantic layer is the strongest part: metrics defined once with an owner, verified status, change history and lineage, the same definition feeding dashboards, scheduled reports, chat questions and autonomous agents, plus calculated metrics, merged datasets and pre-built definitions shipping with Stripe, Shopify and HubSpot connectors; clients logging into a branded experience can build their own metrics, goals and scorecards. We found no public information on a visual query builder or SQL editor, Git or dbt version control, the query behind a natural-language answer, or Python notebooks, and the forecast method is not stated.
Whatagraph
The Organize layer defines custom metrics and unified names once and reuses them across reports, channels and source-level rules, with calculated formulas, saved formula templates, and a plain-language IQ Chat that can even be turned on for clients. We found no public information on a SQL editor, on natural-language answers showing the query they ran, or on version control of metric definitions such as Git or dbt.
Sharing, scheduled reports & embedding
Databox
This is the criterion that decides my buy: embedding a live, interactive dashboard on a website, intranet or client portal is documented, public links can be password- and IP-protected, snapshots go out by email and Slack, alerts and scheduled scorecards exist, and a white-label add-on at $250.00 per month on any plan brings custom domain, favicon and a branded login where clients build their own views. We found no public information on signed embedding with row-level filtering per viewer, an embedding SDK, or per-customer data isolation inside one dashboard, and the help centre states that passing parameters through the embed URL is not supported — so I still cannot prove each of my 600 tenants would see only their own rows.
Whatagraph
White-label dashboards with the vendor hidden, branded subdomain, a custom domain on the top plan, hundreds of isolated per-client branded workspaces, scheduled email and Slack delivery with PDF and CSV, threshold alerts, password-protected live links and documented iFrame embedding cover most of what our product embedding needs. We found no public information on signed embedding with row-level filtering per viewer, an embedding SDK, or a documented embedding licence model — the three pieces we would have to negotiate blind.
Access control, administration & portability
Databox
Users, Editors and Admins with per-dashboard access down to private, access rules that keep sensitive metrics like customer-level revenue restricted even to agents, SAML 2.0 single sign-on with a verified Okta app and an enforce-for-all option, two-factor authentication, an audit trail on every plan, an administration REST API spanning users, dashboards and billing, and 30-day data return or destruction on termination. Automatic user provisioning is stated as not supported, single sign-on sits behind unnamed plans and add-ons, and we found no public information on column-level security, development and production environments, definitions as code, or a self-hosted edition — which leaves our exit path at CSV exports and manual rebuilds.
Whatagraph
Four roles (admin, manager, editor, viewer) are documented down to who may invite users and work in which folders, single sign-on is listed as a feature, and a public API is documented though gated to the top plan. We found no public information on row-level or column-level security, audit logs, export of dashboards and definitions in a reusable format, or a self-hosted edition, and the terms place the responsibility for backing up account contents before termination on the customer.
European sovereignty
Databox
The chain is American end to end: Databox Inc. is a Delaware company, hosting is in the United States on AWS, and the published subprocessor list names nineteen US services including OpenAI, Anthropic and LangChain for AI, SendGrid for email and Stripe for payment; we found no public information on an EU hosting option. The paperwork is good — a data processing agreement with standard contractual clauses under Irish law, an appointed data protection officer, and SOC 2 certification with the report obtainable via a trust portal — but for our Vienna contracts the data still crosses to the US at every layer.
Whatagraph
Whatagraph B.V. is a Dutch entity under Dutch law with a published data processing agreement, ISO 27001:2022 stated, Google Cloud Platform and Amazon Web Services named as hosting, and a security policy stating data is processed in the European Union. The privacy policy, however, allows information to be stored and processed in the United States, Europe or any other country where the vendor or its service providers operate, so the captured pages give different statements on where data sits, and subprocessor locations for the product chain — including the AI path that connects data to Claude or ChatGPT via the MCP — are not listed.
Pricing transparency
Databox
Tiers are public with prices, user, data-source and AI-credit limits, the free plan's limits are spelled out, and the $250.00-per-month white-label add-on is a number I could put into our product price — but the pricing page gives different figures for the Agency start ($79 billed annually versus $99/month in its FAQ) and for account packs ($20/month versus $25/month each). Faster sync is an add-on with no price shown, single sign-on is gated behind unspecified plans and add-ons, and we found no public information on extra-user or viewer pricing or VAT treatment, so a full annual cost for 600 tenants is not computable from the public pages.
Whatagraph
The Max plan is published from €699 per month billed annually with unlimited users and reports, a comparison table shows which features sit in which plan, and prices exclusive of taxes, the one-year standard term and the 30-day cancellation notice are all stated. But the Prime plan is 'Custom billed annually', credits scale 'From 50' with no published per-credit price, and we found no public information on embedding or white-label licence pricing — so we could not compute an embedding cost to build into our own product price before signing.
Sovereignty, side by side
Dimension
Databox
Whatagraph
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 1 Nov 2026, the panel rates Databox higher: 3/5 against 2.5/5. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Databox or Whatagraph European?
Databox is not European by provenance (Rest of world). Whatagraph is European (EU-Made). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Databox and Whatagraph store customer data?
Per the vendors’ own pages as captured — Databox: its pages as captured do not say. Whatagraph: Default not stated; pages mention the EU.
Do Databox and Whatagraph have a free plan?
As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.