As of 1 Nov 2026, the panel rates Databox 3/5 and Whatagraph 2.5/5 in Business Intelligence & Dashboards. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Databox scores higher on 5 of 7 criteria (Self-service analysis & shared metrics, Access control, administration & portability, Pricing transparency, plus 2 more). Whatagraph scores higher on 2 of 7 criteria (Dashboards, charts & interactivity and European sovereignty). Provenance — Databox: Rest of world; Whatagraph: EU-Made. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
Databox leads five criteria: data connectivity 6.7 to 5.5 (four judges to none, two tied), self-service and modelling 6.8 to 4.7 (six to none), sharing and embedding 6.8 to 6.2 (four to none, two tied), governance and portability 5.7 to 4.0 (six to none) and pricing transparency 6.0 to 4.7 (six to none). Whatagraph leads dashboards and visualization 5.3 to 4.5 (three judges lean Whatagraph, none lean Databox, three tied) and sovereignty 4.7 to 4.0 (four to none, two tied). Both products' listed sovereignty attributes read unknown; the Databox verdict quotes hosting stated as the United States on AWS; the captured Whatagraph pages give different statements on where data sits. Where weighted totals show figures, Databox is ahead: 6 to 4.4 for the finance controller, 5.8 to 4.8 for the skeptic. The lean differs by judge and criterion, so we declare no overall winner.
Choose Databox if
You connect data from many sources — data connectivity leans Databox (6.7 to 5.5; four judges lean Databox, none lean Whatagraph, two tied), with 130-plus integrations documented.
Your team defines its own metrics — self-service and modelling leans Databox (6.8 to 4.7; six judges to none), with a governed semantic layer on every plan.
You need to govern definitions and move your data — governance and portability leans Databox (5.7 to 4.0; six judges to none); Whatagraph's public API sits on its top plan, and we found no public information on its row-level security or audit logs.
You must budget from published prices — pricing transparency leans Databox (6.0 to 4.7; six judges to none); Whatagraph's Max is published from €699 per month, billed annually, while Prime is Custom billed annually.
You embed dashboards in your own product — sharing and embedding leans Databox (6.8 to 6.2; four judges to none, two tied), with interactive embeds and password-protected public links documented.
Choose Whatagraph if
Your priority is dashboard presentation — dashboards and visualization leans Whatagraph (5.3 to 4.5; three judges lean Whatagraph, none lean Databox, three tied).
You weight sovereignty heavily — sovereignty leans Whatagraph (4.7 to 4.0; four judges lean Whatagraph, none lean Databox, two tied), though both products' listed sovereignty attributes read unknown and Whatagraph's captured pages give different statements on where data sits (the security policy says the European Union; the privacy policy allows the United States, Europe or any other country).
You are a marketing agency reporting on agency sources — Whatagraph documents 60-plus maintained connectors plus BigQuery, Snowflake, Google Sheets and a push API covering agency sources.
You deliver client-facing reports under your own brand — Whatagraph documents white-label client dashboards with the vendor hidden, branded subdomains, and scheduled PDF, CSV and Slack delivery.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Finance Controller
Head of controlling at a 250-person machine builder in Baden-Württemberg. Closes the month from DATEV, the ERP, the CRM and a dozen Excel files that colleagues still mail around, and spends two days a month copying numbers into the management report. Wants the sources connected and refreshed on a schedule, one definition of contribution margin on every page, a report that prints cleanly for the advisory board, and data that stays where the auditors expect it.
Databox
This judge's pick
Whatagraph
Criterion by criterion
Data sources, connectors & refresh
Databox
The connector catalogue is published: 130+ integrations across named business apps, spreadsheets and the databases MySQL, PostgreSQL, Microsoft SQL Server, Azure SQL and Amazon Redshift, with hourly sync on paid plans, a 15-minute sync add-on, and a documented SSH tunnel plus a whitelist IP for reaching databases inside our network. Dataset modification, calculated columns and merging datasets provide light preparation, and a custom connection to almost any API plus the ingest API covers the rest. I found no public information on incremental refresh behaviour, per-plan API rate limits, or named connectors for our accounting and ERP systems beyond the generic Accounting & Finance category.
Whatagraph
The published connector list is a marketing stack — sixty-plus maintained sources across paid ads, social, SEO and email, plus Google Sheets, BigQuery and Snowflake — with blends that join two sources in one report and a documented egress IP range I could allow-list at the warehouse. The pages I read name no connector for accounting or ERP systems, I found no public information on the data-refresh interval, and the Snowflake guide states each widget refresh re-runs the whole query with no incremental fetch. For a DATEV-and-ERP month-end close, that focus decides it.
Dashboards, charts & interactivity
Databox
KPI tracking with targets, comparisons, trends and forecasts, a table block in the Designer, 100+ pre-built templates and automatic optimisation for mobile, desktop and TV with native iOS and Android apps are all documented, plus snapshots as PDF. I found no public information on the breadth of the chart library, pivot tables, maps, drill-down, or localised number and date formats — which matters for the German decimal comma and the advisory-board printout.
Whatagraph
Twenty-plus widget types including maps and tables, a drag-and-drop canvas, KPI tiles with targets and goal bars, date ranges readers can change, a template library and theming down to exact hex codes are all documented. I found no public information on pivot tables, drill-through, pixel-exact print layouts or accessibility, so this reads as a strong marketing dashboard rather than the clean-print board report I need.
Self-service analysis & shared metrics
Databox
A governed semantic layer on all plans lets every metric be defined once with an owner and verified status, and the same definition is documented to power dashboards, scheduled reports, chat questions, API calls and agent queries — exactly one contribution-margin definition on every page. Calculated columns, merged datasets and plain-language questions through Genie and MCP are documented. I found no public information on a SQL editor, Git or dbt versioning of definitions, notebooks, or whether natural-language answers show the query they ran.
Whatagraph
The Organize feature does define metrics once for everyone — unify names across channels, build formulas, reuse them in every report — and there are formula templates, version history and a plain-language IQ Chat, with AI generating dimensions and blended metrics. I found no public information on a SQL editor, on the query behind the AI answers, on Git-controlled definitions or notebooks, so the analyst depth stays thin.
Sharing, scheduled reports & embedding
Databox
Internal and password-protected public links with IP limiting and date-range and filter restrictions, snapshots by email or Slack as image or PDF, push alerts on drastic metric changes, TV streaming, and embedding of a live, interactive dashboard on a website or intranet are all documented. White-label is priced at $250.00 per month with branded URLs, a custom domain and a client login experience. I found no public information on signed embedding with per-viewer row-level filtering, an embedding SDK, or Excel and PowerPoint export, and passing parameters through the embed URL is stated as not supported.
Whatagraph
Scheduled delivery by email or Slack as PDF, live links with password protection and expiry, threshold alerts, export to PDF, Excel and CSV, iframe embedding and full white-labelling with a custom domain are all documented — enough for my advisory-board distribution. Embedding stays at the iframe level: I found no public information on row-level filtering per viewer or an embedding SDK, and the custom report domain sits behind a paid add-on.
Access control, administration & portability
Databox
Roles with Users, Editors and Admins, metric-level access rules for sensitive numbers such as payroll, SAML 2.0 single sign-on with a verified Okta app plus manual Azure AD, OneLogin or Ping setup, two-factor authentication and a documented REST API covering users, connections and dashboards give a workable base. Automatic user provisioning is stated as not supported, single sign-on is exclusive to unnamed select subscription plans and add-ons, and I found no public information on column-level security, admin usage analytics, development and production environments, definitions as code or a self-hosted edition. On exit the agreement promises return or destruction of customer data within 30 days.
Whatagraph
Four roles from admin down to editor with per-folder limits, isolated client workspaces, a public API on the top plan and export via PDF, CSV and BigQuery are documented, and the terms put backup before termination squarely on me. I found no public information on row-level security, audit logs, user provisioning or which plan carries single sign-on, and no self-hosted edition appears on the pages I read.
European sovereignty
Databox
Databox Inc. is registered in Delaware with offices in Boston, the service is stated to be located and hosted in the United States on AWS, and the terms run under Massachusetts law — my DATEV and ERP figures would leave Europe, and I found no public information on an EU hosting option. The data processing agreement is published with standard contractual clauses governed by Irish law, a data protection officer is named, and the subprocessor list is public — including AWS, Google Cloud, SendGrid, Stripe, and OpenAI and Anthropic for the AI features — though without their locations. SOC 2 is stated as certified, while ISO 27001 is stated as not certified.
Whatagraph
The contracting entity is the Dutch Whatagraph B.V. under Dutch law, a data processing agreement and ISO 27001:2022 are published, and the security policy states data is processed in the European Union on Google Cloud and AWS. The privacy policy separately says information may be stored and processed in the United States, Europe, or any other country where service providers operate — the captured pages give different answers on where my figures sit — and I found no public information on cloud regions, subprocessor locations for the data chain, or a self-hosted edition.
Pricing transparency
Databox
Plans are published in useful detail: a free tier with 1 user, 3 data sources and daily sync, Analyst at $71/month billed annually, Team at $199/month billed annually with 3 users and 10 data sources, Agency starting at $79/month billed annually, and the white-label add-on at $250.00 per month on any plan, with billing periods and tax treatment stated in the terms. The captured pages give different figures for the Agency plan ($79/month billed annually versus a stated $99/month start) and for account packs ($20/month versus $25/month each). Extra users beyond the included seats carry no published price, single sign-on sits behind unnamed select plans and add-ons, and the 15-minute sync add-on is not priced.
Whatagraph
One of the two public tiers carries a number — Max at "€699 from per month, billed annually", with unlimited users — while Prime, which gates the public API and premium integrations, is custom-priced, and add-ons such as the custom report domain and BigQuery transfer appear without prices. A credit allowance "from 50" governs usage with no stated price per credit. I found no public information on the free tier's limits, and the terms add a one-year term, 30-day cancellation notice, advance non-refundable payment and prices exclusive of taxes.
Sovereignty, side by side
Dimension
Databox
Whatagraph
Legal entity
Not determined
Not determined
Hosting location
Not determined
Not determined
Hosting options
Not determined
Not determined
Open source
Not determined
Not determined
Data processing agreement
Not determined
Not determined
Transfer impact assessment
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 1 Nov 2026, the panel rates Databox higher: 3/5 against 2.5/5. Weighted by what each judge cares about, 6 of the 6 judges pick Databox and 0 pick Whatagraph. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Databox or Whatagraph European?
Databox is not European by provenance (Rest of world). Whatagraph is European (EU-Made). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Where do Databox and Whatagraph store customer data?
Per the vendors’ own pages as captured — Databox: its pages as captured do not say. Whatagraph: Default not stated; pages mention the EU.
Do Databox and Whatagraph have a free plan?
As of 1 Nov 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.