Source
Experiment types & delivery — found from sitemap — Convert Experiences
Checked for Convert Experiences on 1 Oct 2026
- Page
- https://www.convert.com/features/multivariate-testing/
- Checked
- 1 Oct 2026, 10:30 UTC
- How we may use it
- Public page, crawling permitted
Technical details
- type
- page
- http status
- 200
- content hash
- sha256:9d6d5ac5cefd9a2aa8c3f83aaa5c22ea4107a558aa477797f137314b8fcb2ca5
- permission
- robots_ok
- screenshot
- Screenshot on file (internal exhibit, not published)
Cited by
Facts read from this source
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Flat rate no addons Report an error
“Convert Experiences publishes its pricing in full on a single pricing page, with flat-rate plans and no per-module add-on charges. Every paid Convert Experiences customer can self-serve from day one.”
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Trial terms Report an error
“No credit card 15-day trial Full features”
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Mvt plan availability Report an error
“Multivariate testing is included in the Convert Experiences Pro and Enterprise plans as of 2026, and is not included in the Growth plan. It is part of the included feature set on Pro and Enterprise rather than a paid add-on.”
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Mvt full factorial Report an error
“Convert generates every combination with a full-factorial design — two sections with three variations each make six combinations; three make twenty-seven — names them, and splits traffic evenly by default.”
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Visual editor no code Report an error
“Yes. For typical content, design, and copy changes, a multivariate test can be built end-to-end inside the Visual Editor without writing code. The Convert tracking snippet must be installed on the site to enable testing.”
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Stats engines Report an error
“Bonferroni, Šidák, or no correction on a Frequentist, Bayesian, or Sequential engine — switchable on a running test, with SRM detection built in.”
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Srm detection Report an error
“Sample Ratio Mismatch detection runs a Chi-square goodness-of-fit test against the configured allocation and warns when splits diverge at the 99% confidence threshold. SRM tags appear in the Experience Report during the test — not only at completion”
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Anytime valid stopping Report an error
“Sequential testing uses Asymptotic Confidence Sequences — a methodology grounded in Waudby-Smith et al. (2023) and aligned with Generalized Anytime Valid Inference (Howard et al., 2022).”
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Significance method Report an error
“All new experiences use t-tests for significance, replacing z-tests for every experiment started after October 13, 2023.”
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Correction recommendation Report an error
“Convert’s documentation recommends Šidák for mission-critical experiments because it controls the family-wise error rate while preserving more statistical power than Bonferroni.”
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Traffic rule of thumb Report an error
“A documented rule of thumb in Convert’s analysis guidance is at least 1,000 users and at least 100 conversions per combination, over at least one to two weeks.”
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Traffic example Report an error
“A 2-section × 3-variation test produces six combinations, which translates to roughly 6,000 minimum weekly users as a starting point.”
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Combination reporting Report an error
“Every combination gets its own conversion rate, lift over control, and confidence interval — with Smart Recommendations on which combinations to ship.”
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Smart recommendations default Report an error
“Smart Recommendations are not enabled by default and must be turned on in Project Configuration. Convert does not auto-deploy a winning combination by itself”
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Server side mvt Report an error
“Convert supports server-side experimentation through the JavaScript/Node.js SDK as a Full-Stack experiment type, enabling explicit modeling of combinations in backend variation logic. Server-side multivariate testing through the SDK is possible by design, but is not a native UI workflow equivalent to the Visual Editor experience.”
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Model switch effects Report an error
“Switching from Bayesian to Frequentist removes the Bayesian-only columns (Risk and Expected Uplift) from the report. For multivariate tests using Auto-Allocation (multi-armed bandit) on the Frequentist model, Sequential testing is required.”
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Cookies Report an error
“Convert Experiences uses first-party cookies only and stores experiment data on servers in Frankfurt, Germany.”
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Ab vs mvt threshold Report an error
“A/B testing is the right choice when you are exploring a major directional change, when traffic is limited (under roughly five thousand visits per month), or when you have a single clear hypothesis to validate.”
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Median first response Report an error
“The median first-response time is 7 minutes as of 2025.”
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Climate neutral Report an error
“Convert Experiences is operated by a Climate Neutral Certified business. Convert runs on carbon-neutral servers in Frankfurt, donates 1% of revenue to Stripe Climate and 1% to conservation initiatives, and uses 8% of every plan fee to plant trees through TIST”
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Server location Report an error
“Convert runs on carbon-neutral servers in Frankfurt”
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Company Report an error
“© 2026, Convert Insights Inc. All rights reserved”
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Address Report an error
“901 N Market St Suite #100 Wilmington DE 19801 United States USA”
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Server side sdk Report an error
“Convert supports server-side experimentation through the JavaScript/Node.js SDK as a Full-Stack experiment type”
1 fact read from this page is not shown because it could not be confirmed on the page as captured.