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Consent Management (CMP)

Termly

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Termly Inc. · termly.io

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Termly: AI-assisted analysis on whats-best.ai Termly: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

Termly at a glance

Vendor
Termly Inc.
Headquarters
Not stated on the vendor’s pages as of 1 Nov 2026
Data hosting
Default not stated; pages mention United States source, captured 29 Oct 2026
Free plan
Yes, per the vendor’s own page source, captured 29 Oct 2026
Starting price
“Starter For essential protection € 9,5 Per website/month Billed Annually” (vendor’s words) source, captured 29 Oct 2026
Panel verdict
The AI panel rates Termly 2.5/5, the mean of 6 judges. Termly is a consent management platform from Termly Inc., a Delaware company. how scores are made
As of
Vendor pages captured 29 Oct 2026 to 1 Nov 2026; evaluated by the panel 30 Oct 2026. all sources

Termly alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The Skeptic

Weighted verdict

Has opened the browser's network tab on sites with a "certified" banner and watched the ad pixels fire before anything was clicked. Reads "consent rate optimisation" as a hint that reject will be grey and small, "auto-blocking" as a claim until the test steps are published, and "EU hosting" next to a US script CDN — and asks what leaving would cost: the consent logs, and every visitor asked again.

Same scores as the panel view — this lens weights them the way this judge cares.

Scored by The Skeptic

Panel median The Skeptic This judge’s scores over the panel median. Each label opens its reasoning below.
Scores per criterion, in stars out of 5
Criterion Panel median The Skeptic
Banner & choice architecture 3 of 5 3 of 5
Prior blocking & script control 2 of 5 2 of 5
Scanning & cookie classification 2.5 of 5 2.5 of 5
Consent records & proof 2 of 5 2 of 5
Frameworks, signals & platforms 3 of 5 3 of 5
European sovereignty 2 of 5 2 of 5
Pricing transparency 2.5 of 5 2.5 of 5

Banner & choice architecture

How this is scored

What the visitor is asked and how: a reject option on the first layer with the same prominence as accept, consent by category and by vendor, withdrawal and changed choices as easy as the first consent (a persistent button or link), banner texts and layouts the site owner controls, languages, rules per country or regulation (GDPR, Swiss FADP, US state laws), accessibility of the banner itself, and consent-rate analytics or A/B tests that stay within the rules.

0 — Not a consent banner; the product shows a notice that cannot record a choice, or is a different kind of product.

3 — A banner with accept and a settings layer; whether reject sits on the first layer, how consent is withdrawn and how far the design can be changed are basic or not described.

5 — Accept, reject and settings on the first layer, consent by category, a way for visitors to change or withdraw their choice later, customisable texts, colours and layout, the banner in several languages, and a basic consent-rate statistic.

8 — Choice architecture documented in depth: reject and accept of equal weight stated as a default, consent per vendor or service as well as per category, geolocation rules that show a different banner per country or regulation, the banner stated as accessible (WCAG level named), dozens of languages with automatic detection, and consent-rate analytics or A/B testing with the limits on what may be tested explained.

10 — The choice is designed to stand up to a supervisory authority: templates mapped to named regulator guidance (for example the German DSK, CNIL or EDPB cookie banner report), dark patterns the product prevents listed, every banner version kept with its texts so the choice shown can be reconstructed, and consent-rate figures reported without nudging defaults.

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The Skeptic

Accept, reject and a preference centre the visitor can reopen at any time are documented, with thirteen languages auto-detected by browser and regional consent rules on the upper plans. Per-vendor and per-purpose granularity is described, but it rides on TCF and the Pro+ plan, and the captured pages never state that reject carries the same weight as accept, name an accessibility standard, or show any consent-rate statistic — choice architecture nobody documented is choice architecture I cannot verify. 2 3 9 15 16

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Prior blocking & script control

How this is scored

What happens before the visitor decides: automatic blocking of scripts, pixels, cookies and embedded content until consent is given, content blockers with placeholders for videos, maps and social embeds, integration with tag managers (Google Tag Manager, Matomo Tag Manager) and server-side tagging, consent passed to forms and plugins, and a documented way for the site owner to check that nothing loads too early.

0 — No blocking of any kind; the product only shows a banner and leaves every script running.

3 — Blocking by hand: the site owner changes script tags or tag-manager triggers using the consent state; automatic blocking, embeds and testing are basic or not described.

5 — Automatic blocking of known scripts and cookies before consent, placeholders for embedded videos and maps, a Google Tag Manager template or integration, and the blocking method documented in the help centre.

8 — Blocking described in depth: an auto-blocking mode and a manual mode with their limits explained, content blockers for named services that the vendor maintains, consent passed to forms, CAPTCHAs and plugins through a JavaScript API or events, server-side tagging supported, and instructions to test in the browser or a tag-manager preview that nothing loads before consent.

10 — Prior blocking the site owner can verify: an automated check or monitor that reports scripts and cookies set before consent on the live site, alerts when a new tracker bypasses the banner, blocking covering local storage, fingerprinting and pixels as well as cookies, and the method published so an auditor can follow it.

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The Skeptic

Automatic blocking of third-party cookies and scripts until consent is claimed by name ("Auto Blocker") on all plans, and a Google Tag Manager template in the gallery forwards consent preferences. But the captured pages show no placeholder for embedded videos or maps, no manual mode with its limits, and not one instruction for opening the network tab or a preview to check that nothing fires before consent — until the test steps are published, auto-blocking stays a claim. 2 3 9 12 14

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Scanning & cookie classification

How this is scored

How the product knows what the site sets: a scanner that crawls the site for cookies, local storage, pixels and third-party requests, scheduled rescans, a maintained database that classifies cookies and services by purpose, provider and lifetime, alerts on new or changed trackers, and a cookie declaration or policy section that updates itself from the scan.

0 — No scanning and no cookie list; every service is entered and described by the site owner from scratch.

3 — A one-off scan or a list of services the site owner fills in, with some predefined templates; scheduled scans, classification and the declaration are basic or not described.

5 — A scanner that finds cookies and third-party services on the site, regular rescans, automatic classification into categories from a vendor database, and a cookie declaration generated from the result and kept on the site.

8 — Scanning described in depth: scheduled scans with a stated depth or page count, scanning behind logins or in different regions, local storage and pixels as well as cookies, a large maintained database of services with purposes, providers and lifetimes, email alerts on new or changed trackers, and the declaration updated automatically in several languages.

10 — The cookie list stays true without manual work: continuous monitoring of the live site with a change history, unknown trackers flagged for review rather than silently classified, the classification sources and update process published, and scan reports exportable for an audit.

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The Skeptic

A scanner searches every page, automatically categorises cookies into six named categories and generates a cookie declaration, with scheduled rescans whose cadence is tied to the plan (monthly on Starter, weekly on Pro+) plus an automatic vendor scanner against the TCF Global Vendor List. The depth stops there: we found no public information on alerts for new or changed trackers, coverage of local storage and pixels, or export of scan reports. 2 3 5 14 16

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Frameworks, signals & platforms

How this is scored

Where the consent goes and where the product runs: the IAB Transparency and Consent Framework (TCF, current version) with a registered CMP ID, Google Consent Mode v2 and Google's CMP certification, Microsoft UET consent mode and other ad-platform signals, the Global Privacy Platform and Global Privacy Control for US laws, plugins and apps for WordPress, Shopify, TYPO3 and other systems, iOS and Android SDKs, connected TV, multi-domain and agency accounts, and an API.

0 — No consent signal is passed on; other tools cannot read the visitor's choice.

3 — Consent readable through a cookie or a JavaScript variable, perhaps one CMS plugin; TCF, Consent Mode, app SDKs and multi-site management are basic or not described.

5 — Google Consent Mode v2 supported with the vendor named as a Google-certified CMP, IAB TCF supported, plugins or integrations for several named CMS and shop systems, a JavaScript API, and several domains manageable from one account.

8 — Signals and platforms described in depth: a registered IAB Europe CMP ID and the current TCF version, Google Consent Mode v2 in basic and advanced mode, Microsoft UET consent mode and other named ad signals, GPP and GPC for US states, iOS and Android SDKs documented, agency or partner accounts managing many client sites, and a REST API for configuration.

10 — One consent across every channel: web, apps and connected TV under one configuration, consent shared across domains and logged-in devices, every signal (TCF, Consent Mode, GPP, ad platforms) documented with its mapping to the banner choices, and configuration exportable or managed as code.

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The Skeptic

Google Consent Mode v2 in both basic and advanced flavours with Google Certified CMP Partner Gold status, IAB TCF 2.3 with one-click activation, a GTM template gallery listing, Shopify and WordPress compatibility, subdomain consent sharing and multi-website management — a solid mid-level story. But TCF support itself is gated to Pro+, the vendor's privacy notice says it honours Global Privacy Control while also stating it does not respond to DNT, and we found no registered CMP ID, no Microsoft UET, no GPP, no app SDK documentation and no API on the captured pages. 2 4 7 12 15 16

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European sovereignty

How this is scored

Who the contracting entity and the parent company are, where the banner script is served from, where consent logs and scan results are stored, and who the subprocessors are (hosting, CDN, geolocation, scanner infrastructure, app SDK telemetry, email and support). Independently sourced by the sovereignty pipeline; a CMP runs on every page of the customer's site and sees every visitor, so the whole chain counts, not only the database. For a plugin that runs on the customer's own server, the vendor's licence, update and scanner services are the chain.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN for the banner script, geolocation, scanner, analytics, support) run through non-EU providers without a stated safeguard.

8 — EU hosting on named infrastructure, EU contracting entity, banner script and consent logs served and stored in the EU, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting, CDN and every subprocessor, or a self-hosted option that keeps the banner and the logs on the customer's own server; data export and deletion documented, and certifications published with their scope rather than implied.

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The Skeptic

The contracting entity is Termly Inc. of Dover, Delaware under Delaware law, the services are hosted in the United States, and the published subprocessor list — at least it is published, with countries — is overwhelmingly US: AWS for hosting, Stripe, Intercom, Zendesk, Microsoft, Cloudflare. Consent records can be switched to EU-based storage and one captured page says European users' data sits in the EU/EEA, while other captured pages state the servers are in the United States; the stated safeguards are the EU-US Data Privacy Framework and Standard Contractual Clauses. We found no EU entity or representative, no ISO 27001 or SOC 2, and nothing on export or deletion of the consent logs when you leave. 2 6 7 8 15

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Pricing transparency

How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per domain or site licence, the page-view, session or consent limits of each tier and what happens above them, the free tier's limits, which features (TCF, app SDKs, A/B testing, multi-domain, white label) cost extra, agency or reseller terms, minimum term, and setup.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with domains, traffic or features is unclear.

5 — Tiers are public with their price per domain or licence and their main inclusions, but at least one commonly needed piece (traffic overage, extra domains, TCF, app SDKs, agency use) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (per domain, per page view or session band, per site licence), overage and extra domains priced, add-ons listed with prices, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given number of domains, traffic and apps, with every add-on, setup, support, overage and agency fee and the cancellation and data-return terms published.

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The Skeptic

Starter at € 9,5 and Pro+ at € 13,5 per website per month billed annually are published with their limits — 50,000 banner views a month on Starter, unlimited on Pro+ — next to a free tier, a 25% annual saving and stated auto-renewal and cancellation terms, so a single-site cost is computable. What a buyer cannot compute from the captured pages: the Agency plan's price, what happens above 50,000 banner views (the terms only promise additional fees for usage that "significantly exceeds normal patterns"), the bulk-license discount hiding behind a calculator, and the fact that TCF itself only arrives at Pro+. 2 5 6 16

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined ⚠ unverified — uncited Report an error
Hosting options Not determined — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Termly

Is Termly European?

No. whats-best.ai classifies Termly as Rest of world.

Where does Termly store data?

The default storage location for customer data is not stated on the vendor’s pages as of 1 Nov 2026. The vendor’s pages mention United States as hosting location, per the vendor’s page captured 29 Oct 2026.

Does Termly have a free plan?

Yes. Termly has a free plan, per the vendor’s page captured 29 Oct 2026.

What are the best alternatives to Termly?

As of 3 Nov 2026, the panel rates Usercentrics CMP (3.5/5), Didomi (3.5/5) and CCM19 (3.5/5) highest among the other 19 Consent Management (CMP) products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Usercentrics CMP (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Termly alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

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Sources (17)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor homepage termly.io Checked 29 Oct 2026 Details →
  2. 2 Features page (consent management platform) termly.io Checked 29 Oct 2026 Details →
  3. 3 Features page (cookie scanner) termly.io Checked 29 Oct 2026 Details →
  4. 4 Features page (IAB TCF) termly.io Checked 29 Oct 2026 Details →
  5. 5 Pricing page termly.io Checked 29 Oct 2026 Details →
  6. 6 Terms of service termly.io Checked 29 Oct 2026 Details →
  7. 7 Privacy policy termly.io Checked 29 Oct 2026 Details →
  8. 8 Subprocessor list termly.io Checked 29 Oct 2026 Details →
  9. 9 Banner & choice architecture — found from sitemap termly.io Checked 29 Oct 2026 Details →
  10. 10 Banner & choice architecture — found from sitemap termly.io Checked 29 Oct 2026 Details →
  11. 11 Prior blocking & script control — found from sitemap termly.io Checked 29 Oct 2026 Details →
  12. 12 Prior blocking & script control — found from sitemap termly.io Checked 29 Oct 2026 Details →
  13. 13 Scanning & cookie classification — found from sitemap termly.io Checked 29 Oct 2026 Details →
  14. 14 Scanning & cookie classification — found from sitemap termly.io Checked 29 Oct 2026 Details →
  15. 15 Frameworks, signals & platforms — found from sitemap termly.io Checked 29 Oct 2026 Details →
  16. 16 Frameworks, signals & platforms — found from sitemap termly.io Checked 29 Oct 2026 Details →
  17. 17 Security / trust page — found from the homepage termly.io Checked 1 Nov 2026 Details →