Design, prototyping & design systems
How this is scored
The making itself: vector and layout tools, interactive prototypes, and the shared components, styles and tokens that keep a company's products and materials consistent — judged on what the feature and help pages document, not on showcase images.
0 — Not a design tool: a file viewer, a stock library or a single-purpose converter in which nothing is laid out or drawn.
3 — A canvas or editor with templates, shapes, text and images; reusable components, shared styles and prototyping are basic or not described.
5 — Reusable components or styles shared across files, responsive or auto layout, and clickable prototypes or presentations linking screens.
8 — A design system managed in the tool: team libraries that update where they are used, variables or tokens for colour, type and spacing with modes or themes, component variants and properties, prototypes with transitions and conditional logic, and library changes published with versions.
10 — The design system is a governed product: library releases versioned and reviewable, token export in a documented format for development, usage analytics per component, and accessibility checks such as contrast built into the editor.
The Brand Marketer
This is a genuine editor: layers, masks, layer styles, smart objects, adjustment layers, channels, paths, vector work and a fully supported PSD format, which covers solid single-file image editing. We found no public information on team components, shared styles across files, or clickable prototypes, so it reads as a capable canvas editor rather than a design-system tool. 1