Campaigns & automation
How this is scored
Building the mail and the journey around it: editor, templates, segmentation, triggered sequences, A/B testing.
0 — One-off broadcasts from a fixed template; no segmentation and no automation of any kind.
3 — A drag-and-drop editor and simple list segmentation, but automation is a single welcome mail and there is no testing.
5 — Reusable templates, attribute and behaviour segmentation, multi-step automations on common triggers, and subject-line A/B testing.
8 — A visual journey builder with branching on behaviour and data, dynamic content per segment, send-time optimisation, and testing that reports significance rather than raw counts.
10 — Journeys treat the whole lifecycle: event-driven entry from other systems, branching on any attribute or event, holdout groups for measurement, and automations a marketer can read months later without a diagram.
The Data Protection Officer
Automations are genuinely multi-step: each node can hold a template, a waiting time or a condition that splits the flow into two paths, with email and SMS combined in one flow and triggers based on a chosen event. On top of that sits a no-code editor with more than 861 editable templates and custom HTML, so this clears the welcome-mail-only level. We found no public information on list segmentation outside the flow conditions, A/B testing, dynamic content per segment or send-time optimisation. 1 2 9