Coverage, accuracy & freshness
How this is scored
How much of the target market the database actually covers — judged on DACH and EU coverage as much as North American — and what the vendor documents about verification and refresh, because accuracy claims cannot be checked from outside.
0 — No stated coverage, no refresh cadence, no verification method; accuracy asserted as a percentage with nothing behind it.
3 — Headline record counts for the whole database, thin or unstated European coverage, and no description of how often records are re-verified.
5 — Coverage stated per country or region including DACH, email verification described, a stated refresh cadence, and firmographics beyond name and domain.
8 — Coverage broken down by country, industry and data type (email, direct dial, mobile), verification method and refresh cadence documented, company data drawn from official registers where available, and a bounce or credit-back guarantee with stated terms.
10 — The vendor is accountable for its data: per-country coverage and accuracy methodology published, every field carrying a last-verified date visible to the user, register-sourced company data, and credit-back terms that make inaccuracy the vendor's cost rather than the buyer's.
The SDR Team Lead
Verification and refresh are documented better than most — a 96% accuracy rating on human-verified emails, the whole database re-verified at least every 90 days with emails re-verified every 3-6 months, SMTP plus human plus open-validation checks, and double-verified direct dials with phone-to-employer matching. But coverage is only a "millions of verified emails, direct dials, and company profiles" headline plus a generic global-search line; we found no public information on DACH or per-country coverage, per-record last-verified dates visible to the user, or a bounce guarantee and credit-back terms that make a bad record the vendor's cost. 1 2 5