Coverage, accuracy & freshness
How this is scored
How much of the target market the database actually covers — judged on DACH and EU coverage as much as North American — and what the vendor documents about verification and refresh, because accuracy claims cannot be checked from outside.
0 — No stated coverage, no refresh cadence, no verification method; accuracy asserted as a percentage with nothing behind it.
3 — Headline record counts for the whole database, thin or unstated European coverage, and no description of how often records are re-verified.
5 — Coverage stated per country or region including DACH, email verification described, a stated refresh cadence, and firmographics beyond name and domain.
8 — Coverage broken down by country, industry and data type (email, direct dial, mobile), verification method and refresh cadence documented, company data drawn from official registers where available, and a bounce or credit-back guarantee with stated terms.
10 — The vendor is accountable for its data: per-country coverage and accuracy methodology published, every field carrying a last-verified date visible to the user, register-sourced company data, and credit-back terms that make inaccuracy the vendor's cost rather than the buyer's.
The ABM Marketer
For someone who needs to know how many of my three hundred target accounts this would resolve, we found no public information on database coverage, verification method or refresh cadence — no record counts, no country or industry breakdown, no match rates. 'Verified contacts' appears in the marketing copy but the captured pages describe no methodology behind the word. 1 2