Coverage, accuracy & freshness
How this is scored
How much of the target market the database actually covers — judged on DACH and EU coverage as much as North American — and what the vendor documents about verification and refresh, because accuracy claims cannot be checked from outside.
0 — Not a data product: the tool supplies no contact or company data and only manages leads the customer brings.
3 — Total record counts for the database with the data types offered (email, phone, company data) and email verification mentioned.
5 — Coverage stated by country or region with Europe or DACH included, email verification described, firmographics beyond name and domain (industry, size, revenue), and a refresh cadence or last-verified date stated.
8 — Coverage broken down by country, industry and data type (email, direct dial, mobile), verification method and refresh cadence documented, company data drawn from official registers where available, and a bounce or credit-back guarantee with stated terms.
10 — The vendor is accountable for its data: per-country coverage and accuracy methodology published, every field carrying a last-verified date visible to the user, register-sourced company data, and credit-back terms that make inaccuracy the vendor's cost rather than the buyer's.
The ABM Marketer
The data types on offer are documented — business email, telephone and social channels for identified companies, plus job titles for key employees — and the method pairs reverse-IP lookups with manual cleaning of the database. We found no public information on record counts, coverage by country or region, a refresh cadence or email verification, so I cannot judge DACH or EU coverage at all. 4