Payment methods & local coverage
How this is scored
Which methods a European customer can actually pay with — cards and wallets, SEPA Direct Debit, and the local methods that decide conversion per country — judged on the named list per market rather than on a method count.
0 — Cards only, or a method list with no statement of which countries and currencies each one covers.
3 — Major cards and wallets plus one or two European methods, with local coverage stated vaguely ("many local methods") and no SEPA Direct Debit.
5 — Cards, Apple Pay and Google Pay, SEPA Direct Debit, and the main local methods for DACH and Benelux (iDEAL or Wero, Bancontact, Klarna or invoice) listed by name with the countries they serve.
8 — Broad EU coverage named per country — including methods such as BLIK, TWINT, Przelewy24, EPS and Wero — multi-currency acceptance with settlement currencies stated, and which methods support refunds and recurring charges documented per method.
10 — Coverage is documented as a matrix a merchant can plan against: every method with its countries, currencies, refund, partial-capture and recurring support, and the provider's own acquiring versus third-party routing stated per method.
The E-Commerce Lead
The catalogue names each method with the countries it serves — cards, Apple Pay and Google Pay worldwide, SEB, Swedbank, Luminor and Inbank instalments across the Baltics, Nordea for Finland, DSK and UBB for Bulgaria — which is exactly the per-market naming I want rather than a bare count. For my eight EU markets there is no SEPA Direct Debit and no iDEAL, Bancontact or Klarna, and we found no public information on refund or recurring support per method, or on settlement currencies. 1 4