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Clicky

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by Roxr Software, Ltd. · clicky.com

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Clicky at a glance

Vendor
Roxr Software, Ltd.
Headquarters
Not stated on the vendor’s pages as of 3 Nov 2026
Data hosting
Not stated on the vendor’s pages as of 3 Nov 2026
Free plan
Not stated on the vendor’s pages as of 3 Nov 2026
Panel verdict
The AI panel rates Clicky 2/5, the mean of 6 judges. Clicky is a privacy-friendly web analytics platform and Google Analytics alternative from Roxr Software Ltd, and the judges' scoring says it is strongest exactly where it positions itself: consent and privacy scored a flat 6 on a documented default of no personal data, no tracking cookies and anonymized IP addresses with a service-wide opt-out. how scores are made
As of
Vendor pages captured 3 Nov 2026; evaluated by the panel 4 Nov 2026. all sources

Clicky alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The panel's verdict

Clicky is a privacy-friendly web analytics platform and Google Analytics alternative from Roxr Software Ltd, and the judges' scoring says it is strongest exactly where it positions itself: consent and privacy scored a flat 6 on a documented default of no personal data, no tracking cookies and anonymized IP addresses with a service-wide opt-out. Traffic reporting follows at 4–5 for real-time visitor logs, combined filters and comparisons against the previous day, week, month or year. Weaknesses are just as consistent: conversions and events run 2–3, with judges finding no public information on goals, funnels, revenue or attribution beyond documented event logging; data ownership runs 0–2 with no public information on an export or reporting API; sovereignty runs 0–2 with no public information on jurisdiction, hosting location or subprocessors; implementation runs 0–3 with no documented installation path. One caveat recurs in the judges' notes: the privacy page states that VPN visitors such as those on iCloud Private Relay always have their full IP address logged. Pricing transparency scored 0; no prices appear on the captured pages.

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Speaks for it

  • Consent and privacy scored a flat 6, the highest score in this verdict
  • Traffic reporting runs 4–5 for real-time visitor logs, combined multi-filter segmentation, and comparisons against the prior day, week, month or year
  • The privacy default is documented concretely: anonymized IP addresses, no tracking cookies, a service-wide opt-out, and no personal data logged by default
  • White-label web analytics and tracking of ad-block visitors are documented, alongside stated use by more than one million websites
  • Heatmaps are logged at both page and visitor level and can be filtered by segment

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Held against it

  • Conversions and events run 2–3: judges found no public information on goals, funnels, revenue or attribution, only event logging
  • Data ownership runs 0–2 with no public information on a reporting API, raw-data export or a self-hosted edition
  • Sovereignty runs 0–2; we found no public information on jurisdiction, hosting location, subprocessors or a data processing agreement
  • Heatmap data is sampled at 50% by default, per the captured privacy page
  • VPN visitors such as those on iCloud Private Relay always have their full IP address logged, per the captured privacy page

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Best for

  • You need cookieless web analytics with no cookie banner as the documented default
  • Your team works from real-time visitor logs and segmentation rather than funnels and revenue reporting
  • You run an agency and want white-labelled analytics to hand to clients
  • You want bots, referrer spam and ad-block visitors handled separately, with AI-chatbot visitors categorized

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Avoid if

  • You measure marketing in goals, checkout funnels, revenue per campaign and attribution — conversions and events scores run 2–3
  • Your procurement or compliance review requires a stated jurisdiction, hosting location and subprocessor chain before signing — sovereignty scores run 0–2
  • Your privacy review disallows any full-IP logging — the captured pages state VPN visitors' full IP addresses are always logged
  • You must export your analytics data or take it with you on termination — data ownership scores run 0–2 and we found no public information on an export or API

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The scores

Panel median The median of the judges’ scores per criterion. Each label opens its reasoning below.

Traffic, sources & campaign reports

Show reasoning
How this is scored

What the standard reports show: page views, visits and visitors, entry and exit pages, referrers, search engines and social networks as sources, campaigns tagged with UTM parameters, countries, devices and browsers, a real-time view, date comparisons, segments and filters, custom dashboards, scheduled email reports, shared or public dashboards, and whether reports are sampled or complete.

0 — Not a web analytics product; website traffic cannot be measured with it.

3 — Page views and visitors over time with top pages and referrers; campaign parameters, segments and report sharing are basic or not described.

5 — A dashboard with pages, referrers, UTM campaigns, countries and devices, a real-time view, date comparison, filters across all reports, email reports, and dashboards shared with clients or colleagues.

8 — Custom segments and saved views, custom dashboards and report builders, channel grouping that can be configured, Search Console or ad platform data shown beside the traffic, unsampled reports stated, several sites and roll-up reporting in one account, and annotations.

10 — Reporting that a whole organisation runs on: custom dimensions and calculated metrics, anomaly alerts, multi-site and multi-brand roll-ups with roles per site, report accuracy and how visitors are counted explained in a published methodology, and every report reproducible from the raw data.

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The E-Commerce Marketing Lead

The captured pages show real-time visitor logs listing every visitor, page view and javascript event, filters that can be combined to analyse segments such as visitors from Google with at least two page views, comparisons of every report against the day, week, month or year before, and a web browser marketshare report. We found no public information on campaign tracking with UTM parameters, scheduled email reports or shared dashboards, so I cannot tell from these pages whether my Google, Meta and price-comparison campaigns would be reported separately. The real-time view and date comparisons are solid, but campaign reporting — the heart of my ad budget — is what I could not find. 1 2

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The Data Protection Officer

Real-time visitor logs show every visitor, page view and JavaScript event, with every number comparable to the day, week, month or year before, and filters can be combined across reports (e.g. visitors from Google with at least two page views), alongside browser market share and separately categorised AI-chatbot visitors. We found no public information on campaign parameters, countries, email reports, shared dashboards, or whether standard reports are sampled. 1 2

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The Agency Developer

Real-time visitor logs, comparisons against the day, week, month or year in every report, and multi-filter segmentation are documented, with heatmaps at page and visitor level and white-label reports I could hand to a client. Campaign tagging, country breakdowns, scheduled email reports and custom dashboards are not described on the captured pages, so this reads as a strong standard dashboard rather than a full reporting suite. 1 2

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The Growth Analyst

Real-time visitor logs, combined multi-filter segmentation such as visitors from Google with at least two page views, browser marketshare reporting, and comparison of every number against the previous day, week, month or year are all documented. I could not find anything on UTM campaign reports, scheduled or shared reports beyond the white-label mention, or whether reports are sampled, which leaves the campaign half of the funnel unproven. 1 2

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The Public-Sector Site Owner

Real-time visitor logs showing every visitor, page view and JavaScript event, comparison of every number against the prior day, week, month or year, and multi-filter segmentation are documented, with referrer data implied by the worked filter example for visitors from Google. I found no public information on campaign parameters, country or device reports, scheduled email reports or shared dashboards, so I score what the pages show and nothing more. 1 2

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The Skeptic

Real-time visitor logs covering every visitor, page view and javascript event, multi-filter segmentation (Google visitors with at least two page views, for example), trend comparisons against the day, week, month or year before, browser market share and separate AI-chatbot categorization are all documented. We found no public information on UTM campaign reports, countries and devices, custom dashboards, scheduled email reports or report sharing, which keeps this between the basic and the mid level. 1 2

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Goals, events, funnels & e-commerce

Show reasoning
How this is scored

How the product measures what visitors do: goals for pages and events, custom events with properties, outbound links, downloads, form submissions and scroll depth tracked without code, funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to channels and campaigns, cohorts and retention, and conversion data passed back to ad platforms.

0 — Counts page views only; no goals, events or conversions can be defined.

3 — Goals for a page or a custom event; funnels, revenue and attribution are basic or not described.

5 — Goals and custom events with properties, outbound links and file downloads tracked, funnels with drop-off per step, revenue attached to goals or orders, and conversions broken down by source and campaign.

8 — Full e-commerce tracking (products, cart, checkout, orders, revenue) with plugins for named shop systems, several attribution models compared, cohorts and retention, user journeys or paths, forms and scroll depth tracked without code, and conversions sent back to Google Ads, Meta or other ad platforms server to server.

10 — Conversion analysis to the level of a product analytics suite: multi-touch attribution explained, funnels and cohorts on any event or property, revenue reconciled with the shop system, predictive or anomaly metrics with their method stated, and every conversion traceable to the raw event.

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The E-Commerce Marketing Lead

The pages describe javascript events visible in the real-time visitor log, tracking of interactions with HTML5 media, YouTube and Vimeo, and custom data such as usernames and emails attached to visitor sessions. We found no public information on goals, checkout funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to sources and campaigns, or conversion data sent back to Google Ads or Meta. For my shop this is the decisive gap: nothing here shows revenue per campaign or where carts are left. 1

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The Data Protection Officer

JavaScript events appear in the visitor logs, custom data such as usernames and emails can be attached to sessions, and HTML5, YouTube and Vimeo media interactions are tracked. Goals, funnels, revenue and attribution are not described in the captured pages. 1

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The Agency Developer

JavaScript events in the real-time log, HTML5 video and audio tracking including YouTube and Vimeo, and custom data such as usernames attached to visitor sessions are documented. Goals, funnels, revenue and attribution are not described on the captured pages, so I can credit event logging but not real conversion analysis. 1

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The Growth Analyst

JavaScript events appear alongside page views in the real-time visitor log, custom data such as usernames and emails can be attached to visitor sessions, and interactions with YouTube, Vimeo and HTML5 media are tracked. Nothing on the captured pages describes goals, funnels with drop-off, cohorts, revenue or attribution to channels and campaigns — exactly what I need to trace a signup from first click to first paid invoice. That is event visibility without conversion analysis. 1

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The Public-Sector Site Owner

JavaScript events appear in the real-time logs, custom data such as usernames and emails can be attached to visitor sessions, and video and audio interactions including YouTube and Vimeo are tracked. Goals, funnels, drop-off, revenue and attribution are not described on the captured pages, and specifically for my forms I found no public information on form-abandonment or form-submission tracking. 1

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The Skeptic

Beyond page views, the captured pages document javascript events, video and audio interaction tracking, and attaching usernames or emails to visitor sessions. We found no public information on goals, funnels with drop-off, e-commerce or revenue tracking, attribution to channels or campaigns, or cohorts — the documented evidence stops at event logging. 1

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Data access, export & self-hosting

n/r n/r n/r n/r Show reasoning
How this is scored

Whether the data stays the customer's and can leave with them: a reporting API and a raw event export, CSV export of every report, a scheduled export or sync to a data warehouse or BI tool (BigQuery, Snowflake, Looker Studio), no data sampling or limits on history, import of historical data from Google Analytics or another tool, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.

0 — No export of any kind; the data can only be viewed in the vendor's dashboard.

3 — A CSV export of reports; an API, raw data and history limits are basic or not described.

5 — A documented reporting API, CSV export of all reports, the retention period for raw data stated, and an import of historical data from Google Analytics or a stated migration path.

8 — Raw event data exportable or streamed to a named warehouse or BI tool, an API covering both reporting and data collection, no sampling stated, a self-hosted or on-premise edition with its own documentation, and the data returned or deleted on termination under stated terms.

10 — The customer owns the data end to end: open-source code under a named licence that runs fully self-hosted with feature parity stated, a complete raw export in an open format that another tool can import, and the deletion of every copy on termination documented.

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The E-Commerce Marketing Lead not rated — no public information

We found no public information on a reporting API, CSV or raw data export, a warehouse or BI sync, or a self-hosted edition on the captured homepage and privacy pages. The nearest item is a personal data request management tool, which handles visitors' GDPR and CCPA rights requests rather than letting me take my analytics data with me. 1 2

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The Data Protection Officer

The only documented data-access items are a personal data request management tool and the disclosure that heatmap data is sampled at 50% by default. We found no public information on a reporting API, CSV or raw data export, the retention of raw data, import of historical data, or a self-hosted edition. 2

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The Agency Developer not rated — no public information

We found no public information on a reporting API, raw event export, CSV export or a self-hosted edition on the captured homepage and privacy pages. Whether a client's data can leave the platform with them is not something I can verify from what is published. 1 2

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The Growth Analyst not rated — no public information

We found no public information on a reporting API, raw event export, a warehouse or BI sync, history limits, or a self-hosted edition on the captured homepage and privacy pages. Having moved tracking twice, I treat raw event export as the make-or-break capability, and there is nothing here to evaluate. 1 2

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The Public-Sector Site Owner not rated — no public information

I found no public information on a reporting API, CSV or raw event export, history limits, an import from Google Analytics, or a self-hosted or on-premise edition on the homepage or the privacy FAQ. For our procurement office the ability to take the data with us on termination is essential, and nothing captured addresses it. 1 2

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The Skeptic

The one fact bearing on data completeness is that heatmap data is sampled at 50% by default, and only per-session rather than per-page-view when cookies are enabled. We found no public information on a reporting API, report or raw-event export, limits on data history, or a self-hosted edition — I cannot see from these pages how a customer would take their data with them. 2

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Installation, integrations & performance

n/r Show reasoning
How this is scored

What it takes to install and run: the size and loading of the tracking script, plugins and documented set-ups for named CMS and shop systems (WordPress, TYPO3, Shopify, Shopware, WooCommerce), single-page apps and mobile SDKs, a tag manager or Google Tag Manager template, server-side tracking and first-party proxying to avoid ad blockers, team roles and permissions, client and agency accounts, single sign-on, and an uptime or status page.

0 — No documented way to install the product on a website or app.

3 — A tracking snippet to paste into the site; plugins, SDKs, server-side options and roles are basic or not described.

5 — A documented snippet with its size stated, plugins or guides for several named CMS and shop systems, support for single-page apps, team members with roles, and an agency or multi-site account.

8 — A lightweight script or server-side collection documented, a first-party proxy or own tracking domain, SDKs for iOS, Android and named frameworks, a tag manager integration, granular roles per site, single sign-on (SAML), and a public status page with uptime history.

10 — Installation that scales across an organisation: server-side and client-side tracking with an equal feature set, an infrastructure-as-code or API-driven site set-up, white-label for agencies, SLA and support terms published, and the performance impact of the script measured and stated.

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The E-Commerce Marketing Lead

The only set-up-related item on the captured pages is white label web analytics for agencies. We found no public information on the tracking snippet or its size, plugins or guides for shop systems such as Shopware or WooCommerce, single-page app support, team roles, single sign-on or a public status page — so I cannot judge what a rollout on my shop would take. 1 2

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The Data Protection Officer

White-label analytics and the ability to track adblock visitors are documented, and the service reports use by more than one million websites. We found no public information on the tracking script and its size, plugins for named CMS or shop systems, SDKs, team roles, single sign-on, or a public status page; the uptime monitoring offered watches the customer's own website, not the service itself. 1 2

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The Agency Developer

White-label analytics and tracking of ad-block visitors are documented, and the homepage claims more than a million websites use the product. We found no public information on the tracking snippet, plugins for WordPress, TYPO3 or Shopify, script size, team roles or a server-side collection option, so I cannot judge what an install on a client site actually involves. 1 2

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The Growth Analyst not rated — no public information

We found no public information on the tracking script or its size, plugins or guides for named CMS and shop systems, mobile SDKs, a tag manager integration, team roles, or a status page. The homepage notes more than one million websites use the product, but the captured pages document no installation path. 1 2

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The Public-Sector Site Owner

The vendor states the product is used by more than one million websites and offers a white-label mode, which shows it runs on real sites and can be branded for agencies. I found no public information on the tracking snippet and its size, plugins or guides for our CMS, single-page app support, team roles, single sign-on or a public status page, so the documented level sits well below a normal install description. 1 2

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The Skeptic

Javascript-event tracking, heatmaps and uptime monitoring across more than a million websites, tracking of ad-blocker users, and a white-label mode for agencies are documented. We found no public information on the tracking script's size, plugins for named CMS or shop systems, single-page-app support, team roles, or a status page. 1 2

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European sovereignty panel opinion

n/r n/r n/r n/r Show reasoning
How this is scored

Who the contracting entity and the parent company are, where visitor data is collected, stored and processed, and who the subprocessors are (script CDN, collection endpoint, hosting, email reports, support and payment tools). Independently sourced by the sovereignty pipeline; visitor data is personal data under European rulings, so the whole chain counts, not only the database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN, collection endpoint, email, support, payment) run through non-EU providers without a stated safeguard, or EU processing relies on a proxy in front of a non-EU service.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every visitor record on the customer's own servers.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.

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The E-Commerce Marketing Lead not rated — no public information

The captured pages name Roxr Software Ltd as the vendor, but we found no public information on its jurisdiction, where visitor data is collected, hosted or processed, the subprocessors in the chain, or a data processing agreement. For a shop selling into Germany and Austria the entire chain counts, and none of it is described on these pages. 1 2

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The Data Protection Officer

The captured pages name the vendor as Roxr Software Ltd and claim GDPR compliance, but the company's seat and jurisdiction, where visitor data is hosted and processed, and every subprocessor in the chain (script delivery, collection endpoint, email, support, payment) are undocumented. No data processing agreement surfaced on the captured pages either. 1 2

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The Agency Developer

The contracting entity is named as Roxr Software Ltd and the privacy page claims GDPR and ePrivacy compliance, but we found no public information on its jurisdiction, hosting location or any subprocessor in the chain. The whole chain — script, collection, storage — is unaccounted for on the captured pages, which I could not sign off for a European client. 1 2

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The Growth Analyst not rated — no public information

We found no public information on where visitor data is collected, hosted or processed, the jurisdiction of Roxr Software Ltd, any subprocessor such as the script CDN or collection endpoint, or a data processing agreement. Before I move tracking to any vendor I need that whole chain answered, and the captured pages answer none of it. 1 2

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The Public-Sector Site Owner not rated — no public information

The captured pages name the vendor only as Roxr Software Ltd with no stated jurisdiction, and give no hosting location, no subprocessor list and no published data processing agreement. My requirement is that visitor data stay in Germany or on our municipal data centre's own servers, and I found no public information bearing on any link of that chain. 1 2

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The Skeptic not rated — no public information

We found no public information on where visitor data is collected, stored or processed, the seat of Roxr Software Ltd, any subprocessor, or a data processing agreement; the captured pages name the company and its GDPR, LGPD, CCPA and ePR support but state no jurisdiction and no hosting location. Unknown is not non-European in my book, but a buyer with sovereignty requirements gets nothing to hold onto here. 1 2

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Pricing transparency not rated — the vendor publishes no price

Show reasoning
How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per tier by monthly page views or events, what happens when traffic exceeds the tier, the number of sites and users included, which features (e-commerce, funnels, raw export, API, SSO, longer retention) cost extra, the free tier and its limits, the self-hosted edition and its support, minimum term and setup.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with traffic, sites or features is unclear.

5 — Tiers are public with their price per traffic band and main inclusions, but at least one commonly needed piece (overage, extra sites, raw export, SSO, longer retention) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (page views, events, sites, users), overage handling stated, add-ons priced, the self-hosted edition's cost or licence stated, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given traffic volume, site count and feature set, with every add-on, setup, support and overage fee and the cancellation and data-return terms published.

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The E-Commerce Marketing Lead not rated — no public information

We found no public information on pricing: the captured homepage and privacy pages describe features but state no tiers, no traffic bands, no free tier or limits, and no terms. I cannot compute an annual cost for my traffic from these pages. 1 2

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The Data Protection Officer not rated — no public information

We found no public information on pricing in the captured pages — no tier prices, traffic or event limits, free tier, add-ons, or terms. The homepage and privacy pages read contain no prices at all. 1 2

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The Agency Developer not rated — no public information

We found no public information on tiers, prices, a free plan or what happens when a client's traffic spikes on the captured homepage and privacy pages. I cannot compute an annual cost for a client site from what is published here. 1 2

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The Growth Analyst not rated — no public information

We found no public information on plans, prices per traffic volume, a free tier or its limits, or which features cost extra. A buyer cannot compute any annual cost from the captured pages. 1 2

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The Public-Sector Site Owner not rated — no public information

I found no public information on pricing — no tiers, free tier limits, traffic scaling, add-ons, term lengths or self-hosted costs appear on the homepage or the privacy FAQ. My procurement office cannot begin to compute an annual cost from what was captured. 1 2

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The Skeptic not rated — no public information

We found no public information on pricing on the two captured pages — neither tier prices, traffic-based scaling rules, a free tier with its limits, nor what any add-on costs. No annual cost can be computed from what is published here, so the real price starts with a conversation. 1 2

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European sovereignty — proven facts

0 of 6 dimensions proven

Built only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.

Hosting location Not determined — uncited Report an error
Hosting options Not determined — uncited Report an error
Open source Not determined — uncited Report an error
Data processing agreement Not determined — uncited Report an error
Transfer impact assessment Not determined — uncited Report an error

Questions about Clicky

Is Clicky European?

Not determined: the vendor’s pages as captured do not say where Clicky is based.

Where does Clicky store data?

Not stated on the vendor’s pages as of 3 Nov 2026.

Does Clicky have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

What are the best alternatives to Clicky?

As of 4 Nov 2026, the panel rates Matomo (4/5), Piwik PRO Analytics Suite (3.5/5) and Pirsch Analytics (3.5/5) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Piwik PRO Analytics Suite (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: Clicky alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

Sources (2)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page clicky.com Checked 3 Nov 2026 Details →
  2. 2 Privacy policy — found from the homepage clicky.com Checked 3 Nov 2026 Details →