Web Analytics
DYMATRIX Web Analytics (formerly econda)
EU-Made Report an error0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.
by DYMATRIX GmbH · www.dymatrix.de
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DYMATRIX Web Analytics (formerly econda) at a glance
- Vendor
- DYMATRIX GmbH
- Headquarters
- Not stated on the vendor’s pages as of 29 Oct 2026
- Data hosting
- Not stated on the vendor’s pages as of 29 Oct 2026
- Free plan
- Not stated on the vendor’s pages as of 29 Oct 2026
- Panel verdict
- The AI panel rates DYMATRIX Web Analytics (formerly econda) 2.5/5, the mean of 6 judges. DYMATRIX Web Analytics — formerly ECONDA Analytics, from DYMATRIX GmbH of Stuttgart — scores strongest at e-commerce conversion analysis: conversions and events score 6-7, with purchases, basket values, purchase frequency, revenue and ROI by channel, campaign, brand and product group, cohort analyses and predictive CLV and churn models documented, and no public information on per-step funnels or conversions sent back to ad platforms. how scores are made
- As of
- Vendor pages captured 29 Oct 2026; evaluated by the panel 30 Oct 2026. all sources
DYMATRIX Web Analytics (formerly econda) alternatives, European ones first →
Read this page as one judge. Each weighs the same scores by what they care about.
The panel's verdict
DYMATRIX Web Analytics — formerly ECONDA Analytics, from DYMATRIX GmbH of Stuttgart — scores strongest at e-commerce conversion analysis: conversions and events score 6-7, with purchases, basket values, purchase frequency, revenue and ROI by channel, campaign, brand and product group, cohort analyses and predictive CLV and churn models documented, and no public information on per-step funnels or conversions sent back to ad platforms. Scores vary on only three criteria: traffic reporting spans 4-6, sovereignty 4-6 and conversions and events 6-7; the rest are flat. On traffic, the documented 350+ reports and real-time data are weighed against the absence of public information on referrers, countries and devices; on sovereignty, a German contracting entity and stated hosting in Germany are weighed against data residency marked unconfirmed and a published subprocessor list covering only the vendor's own website. Implementation is flat at 3 — set-up is sold as vendor-led full service — while consent and privacy and data ownership are each flat at 4, the cookieless claim documented but not its method. No prices are public; terms come on request via a contact form.
Speaks for it
- Deep commerce analytics are documented, from revenue and ROI by channel, campaign, brand and product group to basket values, cohorts, A/B tests and predictive CLV, churn and repeat-purchase models.
- Over 350 prebuilt reports and dashboards are documented, with custom KPIs, segments such as cart abandoners, flexible filters, real-time data, heatmaps and AI-search and AI-browser traffic as measurable sources.
- Cookieless tracking is documented and stated to deliver meaningful data even at low consent rates, with the vendor's own consent tool (Econda Privacy Protection) available for cases that need a banner.
- A REST API, standard interfaces, granular raw data and a Data Exchange module are documented for getting data out of the dashboards.
- The contracting entity is DYMATRIX GmbH with a Stuttgart commercial register entry (HRB 21447), and the product page states hosting and data processing in Germany, TÜV-audited data protection and 100 percent data sovereignty.
Held against it
- Implementation scores 3 with no spread: set-up is sold as vendor-led full service and we found no public information on the tracking snippet, plugins for named CMS or shop systems, single sign-on or a status page.
- Consent and privacy scores 4 with no spread: we found no public information on how a cookieless visit is counted, IP handling, retention, opt-out or a stated position on section 25 TDDDG.
- We found no public information on the classic traffic inventory — referrers, countries, devices and date comparison — on any captured page.
- We found no public information on per-step funnel drop-off, event properties or conversions sent back to ad platforms, nor on CSV export, raw-data retention, a Google Analytics import, warehouse or BI destinations or a self-hosted edition.
- No prices, tiers or traffic bands are public, and the general terms are sent only on request via a contact form.
Best for
- You run an online shop and steer by revenue and ROI per channel, campaign, brand and product group — conversions and events is the bench's top criterion at 6-7.
- You want a German vendor of record — DYMATRIX GmbH, registered at the Stuttgart court — for procurement or client conversations, with the product page stating hosting and data processing in Germany.
- You are looking for a Google Analytics alternative marketed as cookieless and GDPR-compliant, with the vendor's own consent tool available where a banner is still needed.
- You rely on ready-made reporting — over 350 prebuilt reports and dashboards with custom KPIs and segments are documented.
Avoid if
- You need to compute an annual or per-client cost before talking to sales — ask the vendor: the public pages we read do not show it
- You plan to install and repeat the tracking yourself across many sites — set-up is documented as vendor-led full service covering strategy, implementation and ongoing service.
- You must verify the analytics product's own subprocessor chain before signing — the published subprocessor list covers the vendor's own website and the documented processing agreement concerns that website's host.
The scores
| Criterion | Panel median |
|---|---|
| Traffic, sources & campaign reports | 2.5 of 5 |
| Goals, events, funnels & e-commerce | 3.5 of 5 |
| Consent-free operation & data minimisation | 2 of 5 |
| Data access, export & self-hosting | 2 of 5 |
| Installation, integrations & performance | 1.5 of 5 |
| European sovereignty | 3 of 5 |
Traffic, sources & campaign reports
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How this is scored
What the standard reports show: page views, visits and visitors, entry and exit pages, referrers, search engines and social networks as sources, campaigns tagged with UTM parameters, countries, devices and browsers, a real-time view, date comparisons, segments and filters, custom dashboards, scheduled email reports, shared or public dashboards, and whether reports are sampled or complete.
0 — Not a web analytics product; website traffic cannot be measured with it.
3 — Page views and visitors over time with top pages and referrers; campaign parameters, segments and report sharing are basic or not described.
5 — A dashboard with pages, referrers, UTM campaigns, countries and devices, a real-time view, date comparison, filters across all reports, email reports, and dashboards shared with clients or colleagues.
8 — Custom segments and saved views, custom dashboards and report builders, channel grouping that can be configured, Search Console or ad platform data shown beside the traffic, unsampled reports stated, several sites and roll-up reporting in one account, and annotations.
10 — Reporting that a whole organisation runs on: custom dimensions and calculated metrics, anomaly alerts, multi-site and multi-brand roll-ups with roles per site, report accuracy and how visitors are counted explained in a published methodology, and every report reproducible from the raw data.
The E-Commerce Marketing Lead
The product page promises over 350 ready-made reports and dashboards, custom KPIs and segments such as cart abandoners, flexible filters, real-time data and campaign analysis down to CTR, conversion rate, revenue and ROI — that covers most of my daily steering needs. We found no public information on referrers, countries, devices or date comparison, so I sit just above the middle mark rather than higher. 1 3
The Data Protection Officer
Over 350 prebuilt reports and dashboards, custom KPIs and customer segments, flexible filters, real-time data, heatmaps and automated reports are documented, and AI-search and AI-browser traffic can be measured as their own sources. I found no public information on referrers, countries, devices, date comparisons or whether reports are sampled, which keeps this at a solid standard level rather than an organisation-wide one. 1 3
The Agency Developer
The product page promises over 350 ready-made reports and dashboards with custom KPIs, custom segments such as cart abandoners, flexible filters, a real-time view, heatmaps and AI-search and AI-browser traffic as sources — genuinely useful for client reporting. But we found no public information on referrers, countries and devices, date comparisons, dashboard sharing with clients or roll-up reporting across several sites, so it stays short of the level a whole agency account runs on. 1 3
The Growth Analyst
The product page promises 350+ ready-made reports and dashboards, real-time data, flexible filters, custom KPIs and segments, and the customer-analytics pages show campaign KPIs (CTR, conversion rate, revenue, ROI) plus AI search and AI browser traffic as measurable sources; clicks and page views are tracked. The captured pages do not describe referrer, country, device or campaign-tag reports, date comparisons or dashboard sharing, so this sits between a basic and a full standard dashboard. 1 3
The Public-Sector Site Owner
The product page documents over 350 ready-made reports and dashboards, real-time data, campaign KPIs such as click-through rate and ROI, flexible journey filters, custom segments like cart abandoners, and AI-search traffic shown as its own source. Beyond that we found no public information on referrers, countries, devices, date comparisons or e-mailed reports, so the standard page-level reporting a district site needs is only partly described. 1 3
The Skeptic
Dashboards with custom KPIs and segments, flexible filters, real-time data, automated reports and more than 350 pre-built reports are documented, alongside campaign analysis down to CTR, conversion rate, revenue and ROI. We found no public information on the classic traffic inventory — referrers, countries, devices, entry and exit pages, date comparison — or on sampling, so the described level sits between a basic report set and a full dashboard suite. 1 3
Goals, events, funnels & e-commerce
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How this is scored
How the product measures what visitors do: goals for pages and events, custom events with properties, outbound links, downloads, form submissions and scroll depth tracked without code, funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to channels and campaigns, cohorts and retention, and conversion data passed back to ad platforms.
0 — Counts page views only; no goals, events or conversions can be defined.
3 — Goals for a page or a custom event; funnels, revenue and attribution are basic or not described.
5 — Goals and custom events with properties, outbound links and file downloads tracked, funnels with drop-off per step, revenue attached to goals or orders, and conversions broken down by source and campaign.
8 — Full e-commerce tracking (products, cart, checkout, orders, revenue) with plugins for named shop systems, several attribution models compared, cohorts and retention, user journeys or paths, forms and scroll depth tracked without code, and conversions sent back to Google Ads, Meta or other ad platforms server to server.
10 — Conversion analysis to the level of a product analytics suite: multi-touch attribution explained, funnels and cohorts on any event or property, revenue reconciled with the shop system, predictive or anomaly metrics with their method stated, and every conversion traceable to the raw event.
The E-Commerce Marketing Lead
Purchases, basket values, purchase frequency, brands and product groups are measured, revenue and ROI are reported per channel and campaign, cohorts exist, and a ready-made cart-abandoner segment points at checkout-stage visibility — close to what I need against my shop backend. We found no public information on plugins for named shop systems like Shopware, on per-step funnel drop-off, or on conversions being passed back to Google Ads and Meta, which is exactly the piece that would close my consent-driven attribution gap. 1 3
The Data Protection Officer
Purchases, basket values, purchase frequency and product, brand and assortment analyses are described, with revenue and ROI per channel and campaign, cohort analyses, A/B tests with control groups and journey filters — a genuine commerce-analytics depth. We found no public information on goal and event definitions, funnel drop-off, attribution models compared, or conversions sent back to ad platforms, so I cannot place it higher. 1 3
The Agency Developer
Tracking is documented from clicks and page views through to purchases, with basket values, product and brand analyses, revenue and ROI by channel and campaign, cohort analyses, journey filters and predictive CLV and churn models — a real shop-analytics pedigree that fits commerce clients. We found no public information on funnels with drop-off per step, compared attribution models or conversions sent back to ad platforms, which keeps it below the top level. 1 3
The Growth Analyst
The e-commerce depth is real: tracking runs from clicks and page views to purchases, campaigns break down by conversion rate, revenue and ROI, and cohorts, basket values, purchase frequency, product top/flop and cross-selling analyses are documented. Funnels with per-step drop-off, custom events with properties and conversions pushed back to ad platforms are not described in the captures. 1 3
The Public-Sector Site Owner
This is shop analytics at depth: revenue, basket values, purchase frequency, brand and product-group performance, top/flop analyses, cohorts, journey filters and ROI by channel and campaign are all documented. We found no public information on funnels with drop-off per step or tracking of form submissions and scroll depth, which is exactly what we would need to find where residents abandon our daycare and vehicle-registration forms. 1 3
The Skeptic
Purchases are tracked and the commerce analysis runs deep: revenue and ROI by channel, campaign, brand and product group, basket values, purchase frequency, cohorts, A/B tests and predictive CLV, churn and repeat-purchase models. We found no public information on funnels with drop-off per step, event properties, codeless form or scroll tracking, or conversions sent back to ad platforms, which is what would separate this from a strong e-commerce package. 1 3
Consent-free operation & data minimisation
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How this is scored
What is collected and whether a consent banner is needed: a cookieless mode with how visitors are counted (daily hash, server-side fingerprint, no identifier), IP addresses truncated or not stored, no cross-site or cross-device profile and no use of data for the vendor's own purposes, data retention settings, opt-out and Do Not Track, a consent mode for features that do need consent, the vendor's stated reading of §25 TDDDG, the CNIL consent exemption and the authorities' rulings on Google Analytics, and guidance for the site's privacy policy. Where the data is processed is scored under sovereignty.
0 — Requires consent for every visit and sets tracking cookies with no privacy settings at all, or shares visitor data for advertising by default.
3 — IP anonymisation or a cookie setting exists and the product is described as GDPR-compliant; how visitors are identified, retention and the consent position are basic or not described.
5 — A documented cookieless or consent-free mode that states how visitors are counted, IP addresses truncated before storage, no cross-site tracking, retention configurable, an opt-out, a consent mode for the features that need one, and a data protection page explaining when a banner is required.
8 — The consent position stated against named law (§25 TDDDG, the ePrivacy Directive, the CNIL exemption or a DPA ruling), identifiers rotated or never created and the method published, personal data never stored by default, pseudonymisation and retention settings per data type, a legal opinion or external audit of the consent-free mode cited, and wording for the privacy policy supplied.
10 — Data minimisation that can be verified: the collection script and processing open to inspection, exactly which fields are stored documented, a consent-free mode recognised by a named authority or certified, accuracy with and without consent stated, and every privacy setting the customer controls listed with its effect.
The E-Commerce Marketing Lead
Cookieless tracking is documented and explicitly promised to deliver meaningful data even at low consent rates, backed by TÜV-audited privacy and operation along BSI and ISO-27001 standards — that is my headline requirement since our banner went live. We found no public information on how visitors are counted without cookies, on IP truncation, opt-out, configurable retention or a stated position on §25 TDDDG, so the mode is documented but its method is not. 1 5
The Data Protection Officer
Cookieless tracking is documented and stated to deliver meaningful data even at low consent rates, DSGVO compliance is claimed, and the vendor runs its own consent tool (Econda Privacy Protection) — but the captured pages never state how a visitor is counted without a cookie, whether the IP address is cut before storage, or which retention and opt-out settings apply. I sign off a site without a banner only when the vendor states its reading of §25 TDDDG in writing, and I found no such statement, no reference to the CNIL exemption or to the authorities' rulings on Google Analytics beyond marketing as an alternative to it. 1 5
The Agency Developer
Cookieless tracking with GDPR compliance is stated on the product page, with TÜV-audited privacy, meaningful data even at low consent rates, and the vendor's own consent tool for features that need one. But we found no public information on how visitors are counted, IP handling, an opt-out, configurable retention or wording for a client's privacy policy, so the mechanics behind the cookieless claim stay undocumented. 1 5
The Growth Analyst
Cookieless tracking is stated repeatedly, with meaningful data promised even at low consent rates, TÜV-audited privacy and operation per BSI recommendations and ISO-27001 standards, and the vendor runs its own consent tool (Econda Privacy Protection). How visitors are counted without cookies, IP handling, configurable retention and the reading of §25 TDDDG or the CNIL exemption are not described in the captured pages. 1 5
The Public-Sector Site Owner
Cookieless tracking that yields meaningful data even at low consent rates is stated prominently, with TÜV-audited privacy, operation to BSI recommendations and a GDPR-compliant framing, and the vendor markets its own consent tool for cases that need one. We found no public information on how visitors are counted without cookies, whether IP addresses are truncated, what retention applies, whether an opt-out exists, or any stated position against section 25 TDDDG or the data protection authorities' rulings, so I could not take the no-banner position to our state authority on this evidence alone. 1 2 5
The Skeptic
Cookieless tracking is documented — pitched as still delivering solid data at low consent rates — with TÜV-audited data protection, operation to BSI and ISO 27001 standards, and a consent tool of the vendor's own for whatever does need a banner. But we found no public information on how a cookieless visit is counted, IP handling, retention settings, an opt-out, or a stated position on §25 TDDDG and the CNIL exemption; the GDPR-compliant label stands as a label without the method behind it. 1 2 5
Data access, export & self-hosting
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How this is scored
Whether the data stays the customer's and can leave with them: a reporting API and a raw event export, CSV export of every report, a scheduled export or sync to a data warehouse or BI tool (BigQuery, Snowflake, Looker Studio), no data sampling or limits on history, import of historical data from Google Analytics or another tool, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.
0 — No export of any kind; the data can only be viewed in the vendor's dashboard.
3 — A CSV export of reports; an API, raw data and history limits are basic or not described.
5 — A documented reporting API, CSV export of all reports, the retention period for raw data stated, and an import of historical data from Google Analytics or a stated migration path.
8 — Raw event data exportable or streamed to a named warehouse or BI tool, an API covering both reporting and data collection, no sampling stated, a self-hosted or on-premise edition with its own documentation, and the data returned or deleted on termination under stated terms.
10 — The customer owns the data end to end: open-source code under a named licence that runs fully self-hosted with feature parity stated, a complete raw export in an open format that another tool can import, and the deletion of every copy on termination documented.
The E-Commerce Marketing Lead
A REST API with standard interfaces, a Data Exchange module and access to granular raw data are documented, so the numbers are reachable outside the dashboard. We found no public information on CSV export of every report, retention periods for raw data, connections to a warehouse or BI tool, an import of my Google Analytics history or a self-hosted edition. 1
The Data Protection Officer
A REST API, standard interfaces, a Data Exchange module and granular raw data for analyses are stated, which goes beyond a dashboard-only product. We found no public information on CSV export of reports, the retention period for raw data, an import of historical data, warehouse or BI destinations, or a self-hosted edition. 1
The Agency Developer
A REST API, standard interfaces, granular raw data and modules named Data Exchange and Headless Analytics are on the product page, which is a credible start for getting data out of the tool. We found no public information on CSV export of reports, the retention period for raw data, an import of historical data from Google Analytics or a self-hosted edition, so a client's exit path is not describable from these pages. 1
The Growth Analyst
A REST API and standard interfaces are documented, a Data Exchange module exists, and granular raw data is offered for analyses. For a nightly raw-event sync into a warehouse we found no public information on a named warehouse or BI target, CSV export of reports, the retention period of raw data, a Google Analytics import, or any self-hosted edition. 1
The Public-Sector Site Owner
A REST API and standard interfaces into existing systems are documented, with a Data Exchange module and access to granular raw data, and the vendor's privacy policy grants portability in a common machine-readable format. We found no public information on CSV export of reports, raw-data retention periods, an import of our history from another tool, or a self-hosted edition we could run in the municipal data centre. 1
The Skeptic
A REST API and standard interfaces are documented and granular raw data is promised, with modules named Data Exchange and Headless Analytics alongside it. We found no public information on CSV export, the retention period for raw data, a migration path from Google Analytics, warehouse or BI destinations, or any self-hosted edition — so how the data would actually leave on the last day of a contract is not public. 1 5
Installation, integrations & performance
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How this is scored
What it takes to install and run: the size and loading of the tracking script, plugins and documented set-ups for named CMS and shop systems (WordPress, TYPO3, Shopify, Shopware, WooCommerce), single-page apps and mobile SDKs, a tag manager or Google Tag Manager template, server-side tracking and first-party proxying to avoid ad blockers, team roles and permissions, client and agency accounts, single sign-on, and an uptime or status page.
0 — No documented way to install the product on a website or app.
3 — A tracking snippet to paste into the site; plugins, SDKs, server-side options and roles are basic or not described.
5 — A documented snippet with its size stated, plugins or guides for several named CMS and shop systems, support for single-page apps, team members with roles, and an agency or multi-site account.
8 — A lightweight script or server-side collection documented, a first-party proxy or own tracking domain, SDKs for iOS, Android and named frameworks, a tag manager integration, granular roles per site, single sign-on (SAML), and a public status page with uptime history.
10 — Installation that scales across an organisation: server-side and client-side tracking with an equal feature set, an infrastructure-as-code or API-driven site set-up, white-label for agencies, SLA and support terms published, and the performance impact of the script measured and stated.
The E-Commerce Marketing Lead
Set-up is described through a Plugin Center, REST interfaces, headless analytics and a full-service vendor handling strategy, implementation and ongoing service, with data sources covering shop, website and app and a free demo on offer. We found no public information on plugins for named shop systems like Shopware, on script size, single-page apps, team roles or a status page — for a shop my size that means onboarding runs through the vendor's consultants, not through documentation I can follow myself. 1 2
The Data Protection Officer
Integration is described through standard interfaces and the REST API, with Plugin Center and Headless Analytics modules, data sources from shop, website and app, and implementation sold as a service alongside strategy and ongoing support. We found no public information on the tracking script and its size, plugins or guides for named systems such as WordPress, TYPO3 or Shopify, mobile SDKs, team roles and permissions, single sign-on, or a public status page. 1 4
The Agency Developer
The module list names a Plugin Center and data collection from shop, website and app, but we found no public information on plugins for named CMS or shop systems, the tracking snippet, its size, a first-party tracking domain, team roles or client accounts. For my WordPress, TYPO3 and Shopify clients the documented path is the vendor's strategy, implementation and ongoing service rather than a self-serve install I can repeat forty times. 1 3
The Growth Analyst
The module list includes a Plugin Center and data from shop, website and app, and the vendor sells itself as a full-service provider covering strategy, implementation and ongoing service. Script size, plugins for named CMS or shop systems, single-page-app and mobile SDK documentation, team roles, single sign-on and a status page are not described in the captures. 1
The Public-Sector Site Owner
Set-up is presented as vendor-led — strategy, implementation and ongoing service — alongside a Plugin Center module, app and website data sources, and REST integration. We found no public information on the tracking snippet or its size, plugins for named systems such as WordPress or TYPO3, single sign-on, team roles, or a public status page with uptime history. 1 4
The Skeptic
Set-up is sold as full service — strategy, implementation and ongoing support from the vendor — with a Plugin Center module and shop, website and app as data sources. We found no public information on the tracking script and its size, plugins for named CMS or shop systems, mobile SDKs, server-side collection, team roles, single sign-on, or a status page. 1 2
European sovereignty
panel opinion
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How this is scored
Who the contracting entity and the parent company are, where visitor data is collected, stored and processed, and who the subprocessors are (script CDN, collection endpoint, hosting, email reports, support and payment tools). Independently sourced by the sovereignty pipeline; visitor data is personal data under European rulings, so the whole chain counts, not only the database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.
0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.
3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.
5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN, collection endpoint, email, support, payment) run through non-EU providers without a stated safeguard, or EU processing relies on a proxy in front of a non-EU service.
8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every visitor record on the customer's own servers.
10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.
The E-Commerce Marketing Lead
The vendor is a German GmbH registered in Stuttgart with a German VAT number, and the product page states hosting and data processing in Germany with one hundred percent data sovereignty, TÜV-audited privacy and ISO-27001-standard operation. We found no public information on the product's own collection chain — script CDN, collection endpoint, email, support, payment — and the published data processing agreement concerns the vendor's own website hosting, so I stop at the middle mark. 1 4 5
The Data Protection Officer
The contracting entity is DYMATRIX GmbH in Stuttgart with a German commercial register entry and VAT number, and the product pages state hosting and data processing in Germany, 100 percent data sovereignty, TÜV-audited privacy and operation to BSI recommendations and ISO 27001 standards. The product's own chain — script delivery, collection endpoint, email reports, support and payment — is not listed with its providers (the named providers in the privacy policy concern the vendor's own website), the processing agreement is mentioned only for that website's host, and the terms are sent on request rather than published, so the chain cannot be verified end to end. 1 4 5 6
The Agency Developer
The legal notice shows DYMATRIX GmbH registered at the Stuttgart court, and the product page claims hosting and data processing in Germany with TÜV-audited privacy and operation to BSI and ISO 27001 standards — a good German base for client conversations. But we found no public information on the product's own subprocessor chain (collection endpoint, email reports, support, payment) or a published data processing agreement for the product, and the general terms are only sent on request, so the chain beyond hosting is unverified. 1 4 6
The Growth Analyst
The contracting entity is clearly German — DYMATRIX GmbH, Stuttgart, HRB 21447 at the Amtsgericht Stuttgart, German VAT ID — and the product page states hosting and data processing in Germany with 100 percent data sovereignty, TÜV-audited privacy and operation per BSI recommendations and ISO-27001 standards. The captured pages list no subprocessors for the product's own chain (the list found covers the vendor's own website), we found no published data processing agreement for the product, and ownership is unknown. 1 4 5
The Public-Sector Site Owner
The contracting entity is a German GmbH registered in Stuttgart, and the vendor states hosting and data processing in Germany with one hundred percent data sovereignty, operated to BSI recommendations and ISO 27001 standards with TÜV-audited privacy — a good starting point for our procurement office. But we found no public information naming the product's infrastructure, its subprocessor chain beyond the database, or a published processing agreement for the analytics service; the subcontractors listed on the privacy page relate to the vendor's own marketing website. 1 4 5
The Skeptic
The contracting entity is a German GmbH with a Stuttgart commercial register entry and VAT number, and the product page claims hosting and data processing in Germany with TÜV-audited data protection and ISO 27001 standards. Independently, data residency is marked unconfirmed; the only published subprocessor list describes the vendor's own marketing website rather than the analytics service's chain, and contract terms including any data processing agreement come on request via a contact form. 1 4 5 6
Pricing transparency
not rated — the vendor publishes no price
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How this is scored
Whether a buyer can compute the real annual cost from public pages alone: price per tier by monthly page views or events, what happens when traffic exceeds the tier, the number of sites and users included, which features (e-commerce, funnels, raw export, API, SSO, longer retention) cost extra, the free tier and its limits, the self-hosted edition and its support, minimum term and setup.
0 — No public prices at all; every customer is a sales call.
3 — A starting price or a free tier exists, but how cost scales with traffic, sites or features is unclear.
5 — Tiers are public with their price per traffic band and main inclusions, but at least one commonly needed piece (overage, extra sites, raw export, SSO, longer retention) is unpriced or "on request".
8 — Every tier priced publicly with its scaling rule (page views, events, sites, users), overage handling stated, add-ons priced, the self-hosted edition's cost or licence stated, minimum term and VAT treatment stated.
10 — Complete price computability: annual cost derivable for a given traffic volume, site count and feature set, with every add-on, setup, support and overage fee and the cancellation and data-return terms published.
The E-Commerce Marketing Lead
The captured pages offer a free demo and a consultation booking, and the general terms are sent only on request via a contact form; we found no public prices, tiers or traffic bands on any captured page. For a shop with a fixed monthly ad budget, I cannot compute the real annual cost from these pages alone — every quote begins with a sales conversation. 1 2 6
The Data Protection Officer
The captured pages publish no price, tier, traffic band or free plan; the only public route to cost is a free demo, a consultation booking, and terms sent on request through the contact form. A buyer therefore cannot compute an annual cost from public pages alone. 1 6
The Agency Developer
We found no public pricing information on any of the captured pages: the product pages route buyers to a free demo and a consultation call, and the general terms are only sent on request via a contact form. As an agency I cannot put a per-client annual cost into a quote from these pages, which matches the lowest level. 1 2 6
The Growth Analyst
Across the product, company, legal and terms pages we found no prices, tiers or traffic bands at all; the general terms are sent only on request via a contact form, and every path leads to a free demo or a consultation call. A buyer cannot compute even a starting annual cost from these pages. 1 2 6
The Public-Sector Site Owner
We found no public prices on any captured page: no tiers, no free tier and no per-traffic scaling rule. Even the general terms are sent only on request via a contact form, and the published call to action is a free demo or consultation, so the procurement office cannot compute an annual cost from public pages alone. 1 6
The Skeptic
We found no public information on prices, tiers, traffic limits or a free plan on any captured page; the terms page itself states that contract conditions for software purchase, rental and SaaS are sent on request via the contact form. The only public path to a number is a free demo and a consultation booking, so no annual cost can be computed from public pages. 1 2 6
European sovereignty — proven facts
0 of 6 dimensions provenBuilt only from facts shown on the vendor's own pages. A dimension we could not prove is left open, not scored as zero.
| Legal entity | Not determined ⚠ unverified | — | uncited Report an error |
|---|---|---|---|
| Hosting location | Not determined ⚠ unverified | — | uncited Report an error |
| Hosting options | Not determined | — | uncited Report an error |
| Open source | Not determined | — | uncited Report an error |
| Data processing agreement | Not determined | — | uncited Report an error |
| Transfer impact assessment | Not determined | — | uncited Report an error |
Questions about DYMATRIX Web Analytics (formerly econda)
Is DYMATRIX Web Analytics (formerly econda) European?
Yes. whats-best.ai classifies DYMATRIX Web Analytics (formerly econda) as EU-Made.
Where does DYMATRIX Web Analytics (formerly econda) store data?
Not stated on the vendor’s pages as of 29 Oct 2026.
Does DYMATRIX Web Analytics (formerly econda) have a free plan?
Not stated on the vendor’s pages as of 29 Oct 2026.
What are the best alternatives to DYMATRIX Web Analytics (formerly econda)?
As of 4 Nov 2026, the panel rates Matomo (4/5), Piwik PRO Analytics Suite (3.5/5) and Pirsch Analytics (3.5/5) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Piwik PRO Analytics Suite (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: DYMATRIX Web Analytics (formerly econda) alternatives.
Where this could be wrong
- Evidence ages. The oldest capture behind this page is from 29 Oct 2026. Vendors change pricing and policies without notice; every fact reflects its source as of the capture date shown in the registry.
- Weak sourcing — Hosting location, Legal entity. Not confirmed on the vendor’s own pages as captured.
- AI can misread a source. Extraction and judgement are automated; a citation guarantees traceability, not infallibility. If something here is wrong, say so — no account needed, every report is decided within 5 business days, and accepted corrections are published.
What we left out
A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.
- We found no public information on pricing on the pages we read (dymatrix.de/de/cx-plattform/web-analytics, dymatrix.de/de/econda-ist-jetzt-dymatrix, dymatrix.de/de/cx-plattform/customer-analytics, dymatrix.de/de/impressum, dymatrix.de/de/datenschutz, dymatrix.de/de/agb). If the vendor publishes it somewhere else, send us the page. Know more? Tell us
- 2 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 2 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. Know more? Tell us
- 1 compliance fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. Know more? Tell us
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. Know more? Tell us
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. Know more? Tell us
Sources (6)
The pages every claim on this page was read from — each one checked, dated, and kept verifiable.
- 1 Vendor homepage (web analytics) www.dymatrix.de Checked 29 Oct 2026 Details →
- 2 Company page (econda is now DYMATRIX) www.dymatrix.de Checked 29 Oct 2026 Details →
- 3 Features page (customer analytics) www.dymatrix.de Checked 29 Oct 2026 Details →
- 4 Legal notice www.dymatrix.de Checked 29 Oct 2026 Details →
- 5 Privacy policy www.dymatrix.de Checked 29 Oct 2026 Details →
- 6 Terms of service www.dymatrix.de Checked 29 Oct 2026 Details →