Mapp Digital Analytics

The Skeptic

The documented traffic analysis gives daily visits, page impressions, new-visitor rate, average duration and bounce rate with the formulas actually published, plus a comparison view across date ranges and segments, custom segmentation and AI alerts on unusual campaign activity. I found no public information on referrer, country, device or browser breakdowns, campaign dashboards, a real-time view, email reports or shared dashboards. Source reporting appears only as a journey view showing which traffic sources preceded a goal, each source listed individually rather than aggregated. 2 3 9 10

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The Skeptic

Event tracking is documented in real depth — standard, link and advanced modes, automatic clicks on internal and external links, custom event parameters, shadow DOM and Ajax handling — and conversions are broken down by source with a last-click view, funnel and customer journey visualisation, and named shop system support (Shopify, Magento, Shopware, Salesforce Commerce Cloud). But I found no public information on compared attribution models, cohort analysis, or conversions passed back to ad platforms, and the churn, conversion and next-cart-value predictions are marketed with no method stated. Last click alone is a modest attribution story for a product at this price point. 3 4 10 11 12

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The Skeptic

An anonymised cookieless mode is documented for every current pixel generation, an opt-out exists for all integration methods including the mobile SDKs, and consent runs through a Usercentrics integration with legacy GDPR parameters — more substance than a banner claim. But the pages never state how visitors are counted in that mode, whether IP addresses are truncated, or what retention applies, and the legal framing is generic GDPR rather than §25 TDDDG, the CNIL exemption or a cited audit. Default visitor recognition runs on cookies, and activating the cookieless mode is something you do with your account manager, which precludes cross-visiting analysis — an honest limitation, but the buyer should read it before believing 'consent-free' on the slide. 7 9 13 14

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The Skeptic

The Analytics API is documented with its own reference and works without logging into the platform, SFTP and Mapp Connect are listed, and real-time streams run on Apache Kafka; a raw data export page exists in the documentation, but the captured facts record nothing about what it exports or in what format. I found no public information on CSV export of reports, sampling, raw-data retention, an import of historical data from Google Analytics, or a self-hosted edition. Whether the data can genuinely leave — in a format another tool imports, and what happens to every copy on termination — is not documented, and that is the part I weigh most. 2 5 15 16

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The Skeptic

Integration is properly documented: an official Smart Pixel with npm packages for Angular and automatic page tracking, a Google Tag Manager plugin with CDN fast integration and no-code configuration, a native Shopify extension, support for Magento, Shopware and Salesforce Commerce Cloud, a mobile SDK, and custom track domains that put collection on the customer's own domain. I found no public information on the script's size, team roles and permissions, single sign-on, or a public status page with uptime history. The own-domain tracking is the strongest piece here; the organisational side is a blank page. 4 5 13 17 18

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The Skeptic

The legal notice names Mapp Digital Germany GmbH in Munich as the entity, and the trust centre publishes a data processing agreement, a sub-processor list, and ISO 27001 with the 27017 and 27018 cloud add-ons plus ISO 27701 — more paperwork than most vendors show. But the trust page is itself copyrighted by Mapp Digital UK Ltd, the group is headed outside Europe, and I found no public information on where the analytics data is hosted or processed, nor on the locations of the listed sub-processors. Certificates describe a management system, not a data location; until the hosting of the visitor data chain is stated, the sovereignty claim rests on the contracting entity alone. 6 7 8

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The Skeptic

Two tiers are public — "Ab €2.900/Monat (jährliche Abrechnung)" and "Ab €3.400/Monat (jährliche Abrechnung)" — with feature lists, a named price basis of database size and unique monthly visitors, a twelve-month minimum term and stated discount rules; anything above Professional is a tailored quote. There is no traffic-band price table, no overage terms, no add-on prices and no free tier, so the real annual cost is only fixed inside the pre-contract scoping session. A buyer can see the floor, not the bill. 5

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