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StatCounter

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Panel rating · 6 judges · How to read the stars

Category median

Sovereignty: not determined

0–5 in half steps. 5 means the rubric's top anchor is met on the evidence.

by StatCounter Ltd · statcounter.com

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StatCounter: AI-assisted analysis on whats-best.ai StatCounter: AI-assisted analysis on whats-best.ai (dark)

Add ?theme=dark to the image address for dark backgrounds. The badge shows the category and the month of the latest evaluation, and EU-Made where that is the product’s provenance. It never shows a score.

StatCounter at a glance

Vendor
StatCounter Ltd
Headquarters
Not stated on the vendor’s pages as of 3 Nov 2026
Data hosting
Not stated on the vendor’s pages as of 3 Nov 2026
Free plan
Not stated on the vendor’s pages as of 3 Nov 2026
Starting price
“Plans from €9 / month” (vendor’s words) source, captured 3 Nov 2026
Panel verdict
The AI panel rates StatCounter 1.5/5, the mean of 6 judges. StatCounter is strongest on implementation at a flat 4 and on traffic reporting at 3 to 4: set-up is signing up and inserting a small piece of code, with step-by-step guides for over 70 platforms — none named — and the page documents a summary dashboard of aggregate traffic and trends, all reports in realtime, a live visitor feed, individual visitor paths, heatmaps and session replay. how scores are made
As of
Vendor pages captured 3 Nov 2026; evaluated by the panel 4 Nov 2026. all sources

StatCounter alternatives, European ones first →

Read this page as one judge. Each weighs the same scores by what they care about.

The panel's verdict

StatCounter is strongest on implementation at a flat 4 and on traffic reporting at 3 to 4: set-up is signing up and inserting a small piece of code, with step-by-step guides for over 70 platforms — none named — and the page documents a summary dashboard of aggregate traffic and trends, all reports in realtime, a live visitor feed, individual visitor paths, heatmaps and session replay. It is weakest on sovereignty, scored 0, and consent and privacy at 0 to 2: no sovereignty attributes are on record, and while the page markets person-level visit history and visitor labels, we found no public information on cookies, consent position, IP handling or retention. Conversions and events scores run 0 to 2, with no documented goals, funnels, e-commerce tracking or attribution. Pricing transparency holds at 3 — plans from €9 / month and a 30-day all-features trial with no credit card required — but cost scaling is not published. The spreads stay narrow, traffic reporting 3 to 4 and data ownership 2 to 3, and the bench's disagreement analysis flags no material splits.

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Speaks for it

  • Implementation scored 4 for a sign-up-and-paste-code set-up with step-by-step guides for over 70 platforms.
  • Traffic reporting scored 3 to 4 for a documented summary dashboard of aggregate traffic and trends with all reports in realtime.
  • Visitor-behaviour features are documented on the captured page: session replay, interactive heatmaps, and a live visitor feed with location, device, navigation path and visit history.
  • Pricing transparency scored 3, with plans from €9 / month and a 30-day trial of all features with no credit card required.
  • An API is listed among the integrations, evidencing some programmatic access beyond the dashboard.

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Held against it

  • Sovereignty scored 0, with no sovereignty attributes on record and no public information on the contracting entity's seat, hosting location or subprocessors.
  • Consent and privacy scored 0 to 2 while the page markets individual visitor paths, visit history and visitor labels, with no public information on cookies, consent position, IP handling or retention.
  • Conversions and events scored 0 to 2, with no public information on goals, custom events, funnels, e-commerce tracking or attribution.
  • Data ownership scored 2 to 3, resting on a bare API listing with no public information on CSV export, raw event data, retention limits or self-hosting.
  • Traffic reporting shows no public information on referrers, campaign or UTM tracking, filters, date comparisons, segments or report sharing.

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Best for

  • You run a small site and want aggregate traffic and trends in realtime from a snippet install you can paste yourself.
  • You want to watch individual visitor behaviour as it happens — navigation paths, heatmaps, session replay, a live visitor feed.
  • You want to test before committing, with plans from €9 / month and a 30-day trial of all features with no credit card required.
  • Your reporting needs stop at traffic and trends rather than goals, funnels or attribution.

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Avoid if

  • You buy for a public-sector or EU-regulated organisation that requires a documented consent position, IP handling and a data processing agreement before installing individual-visitor tracking such as session replay and visit history.
  • You need to measure goals, checkout funnels, revenue or campaign attribution rather than observe visitor behaviour, which is all the captured page documents.
  • Your procurement must place where visitor data is collected, stored and processed and which subprocessors are involved — sovereignty scored 0 with nothing on record.
  • You need a documented exit path such as raw event or CSV export or a self-hosted edition; only an API listing is published.

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The scores

Panel median The median of the judges’ scores per criterion. Each label opens its reasoning below.

Traffic, sources & campaign reports

Show reasoning
How this is scored

What the standard reports show: page views, visits and visitors, entry and exit pages, referrers, search engines and social networks as sources, campaigns tagged with UTM parameters, countries, devices and browsers, a real-time view, date comparisons, segments and filters, custom dashboards, scheduled email reports, shared or public dashboards, and whether reports are sampled or complete.

0 — Not a web analytics product; website traffic cannot be measured with it.

3 — Page views and visitors over time with top pages and referrers; campaign parameters, segments and report sharing are basic or not described.

5 — A dashboard with pages, referrers, UTM campaigns, countries and devices, a real-time view, date comparison, filters across all reports, email reports, and dashboards shared with clients or colleagues.

8 — Custom segments and saved views, custom dashboards and report builders, channel grouping that can be configured, Search Console or ad platform data shown beside the traffic, unsampled reports stated, several sites and roll-up reporting in one account, and annotations.

10 — Reporting that a whole organisation runs on: custom dimensions and calculated metrics, anomaly alerts, multi-site and multi-brand roll-ups with roles per site, report accuracy and how visitors are counted explained in a published methodology, and every report reproducible from the raw data.

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The E-Commerce Marketing Lead

The captured page shows a summary dashboard of aggregate traffic and trends, all reports in real time, and a live visitor feed with each visitor's location, device, navigation path and visit history. That is a workable basic traffic view, but I found no public information on campaign tracking, referrers, date comparisons, filters or report sharing, so I cannot tell whether my Google, Meta and comparison-site spend is reported at all. 1

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The Data Protection Officer

The vendor page describes a summary dashboard of essential aggregate traffic data and trends, all reports in real time, and a live feed showing each visitor's location, device, navigation path and visit history. Campaign parameters, segments and report sharing are not described on the captured page, so the documented level is basic aggregate traffic with a real-time view. 1

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The Agency Developer

The captured page documents a summary dashboard with aggregate traffic data and trends, reports in real time, and a live visitor feed with location, device and navigation path. We found no public information on referrer breakdowns, campaign tagging, segments, filters, date comparisons or dashboards shared with clients, so the documented level stops at basic traffic over time. 1

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The Growth Analyst

The captured page shows a summary dashboard of aggregate traffic and trends, a live visitor feed with each visitor's location, device, navigation path and visit history, individual visitor paths, and all reports in real time. Campaign and UTM reports, date comparisons, segments, email reports and shared dashboards are not described, which places it above basic traffic reporting but short of a full dashboard suite. 1

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The Public-Sector Site Owner

The captured page shows a summary dashboard with aggregate traffic data and trends, all reports in real time, and a live visitor feed including location, device and navigation path. We found no public information on referrers, campaign parameters, date comparisons, segments, filters or report sharing, so this sits at a basic reporting level. 1

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The Skeptic

The captured page shows a summary dashboard of aggregate traffic data and trends, all reports in realtime, a live visitor feed with location and device, individual visitor paths and heatmaps. We found no public information on referrers, UTM campaigns, filters, date comparisons, segments or report sharing, so this stays just above the basics. 1

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Goals, events, funnels & e-commerce

n/r n/r n/r n/r n/r Show reasoning
How this is scored

How the product measures what visitors do: goals for pages and events, custom events with properties, outbound links, downloads, form submissions and scroll depth tracked without code, funnels with drop-off, e-commerce tracking of orders, revenue and products, attribution of conversions to channels and campaigns, cohorts and retention, and conversion data passed back to ad platforms.

0 — Counts page views only; no goals, events or conversions can be defined.

3 — Goals for a page or a custom event; funnels, revenue and attribution are basic or not described.

5 — Goals and custom events with properties, outbound links and file downloads tracked, funnels with drop-off per step, revenue attached to goals or orders, and conversions broken down by source and campaign.

8 — Full e-commerce tracking (products, cart, checkout, orders, revenue) with plugins for named shop systems, several attribution models compared, cohorts and retention, user journeys or paths, forms and scroll depth tracked without code, and conversions sent back to Google Ads, Meta or other ad platforms server to server.

10 — Conversion analysis to the level of a product analytics suite: multi-touch attribution explained, funnels and cohorts on any event or property, revenue reconciled with the shop system, predictive or anomaly metrics with their method stated, and every conversion traceable to the raw event.

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The E-Commerce Marketing Lead

Visitor actions appear as observation rather than measurement against goals: session replay, heatmaps, individual visitor paths, visitor alerts and visitor labels are what the page documents. I found no public information on goals or events, checkout funnels, order and revenue tracking, attribution to campaigns, or conversions sent back to Google Ads and Meta — exactly the pieces my Shopware shop runs on. 1

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The Data Protection Officer not rated — no public information

We found no public information on goals, custom events, funnels, e-commerce tracking or attribution on the vendor page I read; the behaviour features it names — heatmaps, session replay and individual visitor paths — are not conversion measurement. With no fact bearing on this criterion, I record it as unevidenced. 1

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The Agency Developer not rated — no public information

We found no public information on goals, custom events, funnels, e-commerce tracking or attribution. The page promotes session replay, heatmaps, individual visitor paths and visitor labels, but nothing about measuring conversions. 1

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The Growth Analyst not rated — no public information

We found no public information on goals, custom events, funnels, e-commerce tracking or attribution; the features listed on the captured page are heatmaps, session replay, visitor alerts and visitor labels. Tracing a signup from first campaign click to first paid invoice is my core need, and nothing on the page speaks to it. 1

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The Public-Sector Site Owner not rated — no public information

We found no public information on goals, custom events, funnels, e-commerce or attribution on the captured page; the behavioural features described are session replay, heatmaps and individual visitor paths, which are not goal or conversion measurement. I cannot score conversion capability on this evidence, and form-abandonment analysis — what we would need for our daycare and vehicle-registration forms — is not described. 1

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The Skeptic not rated — no public information

We found no public information on goals, custom events, funnels, e-commerce tracking or attribution in the captured page. Session replay and heatmaps describe visitor behaviour, not how conversions are defined or measured. 1

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Data access, export & self-hosting

Show reasoning
How this is scored

Whether the data stays the customer's and can leave with them: a reporting API and a raw event export, CSV export of every report, a scheduled export or sync to a data warehouse or BI tool (BigQuery, Snowflake, Looker Studio), no data sampling or limits on history, import of historical data from Google Analytics or another tool, open-source code, and a self-hosted or on-premise edition the customer runs on its own servers.

0 — No export of any kind; the data can only be viewed in the vendor's dashboard.

3 — A CSV export of reports; an API, raw data and history limits are basic or not described.

5 — A documented reporting API, CSV export of all reports, the retention period for raw data stated, and an import of historical data from Google Analytics or a stated migration path.

8 — Raw event data exportable or streamed to a named warehouse or BI tool, an API covering both reporting and data collection, no sampling stated, a self-hosted or on-premise edition with its own documentation, and the data returned or deleted on termination under stated terms.

10 — The customer owns the data end to end: open-source code under a named licence that runs fully self-hosted with feature parity stated, a complete raw export in an open format that another tool can import, and the deletion of every copy on termination documented.

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The E-Commerce Marketing Lead

The single data-access fact I found is that an API is available. We found no public information on CSV export of reports, raw event export, retention periods, a migration path from Google Analytics or a self-hosted edition, so I cannot tell whether my data could leave with me. 1

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The Data Protection Officer

The only fact bearing on data access is that an API appears among the listed integrations. We found no public information on CSV export of reports, raw event export, retention of raw data, or any self-hosted edition, so the evidence falls short of a documented basic export. 1

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The Agency Developer

An API appears in the integrations list, which is the whole of what is documented; we found no public information on raw event export, CSV export of reports, retention of raw data, historical import or a self-hosted edition. Nothing here says the data can leave with the client. 1

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The Growth Analyst

The only data-access fact is that an API exists, with no description of what it covers; raw event export, warehouse syncs, CSV export and self-hosting are not described. Having re-implemented tracking twice, I need a raw nightly event load into our warehouse, and a one-word API mention does not evidence that. 1

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The Public-Sector Site Owner

The page lists an API among its integrations, which suggests some programmatic access beyond the dashboard. We found no public information on CSV export of reports, raw event data, retention limits, historical import or a self-hosted edition, so there is no evidence data could live on our municipal data centre or leave with us on termination. 1

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The Skeptic

An "API" appears as a bare feature word with no documentation of what it covers; we found no public information on CSV export, raw event data, retention limits, historical import or a self-hosted edition. Whether the data can leave with the customer is undetermined from the capture. 1

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Installation, integrations & performance

Show reasoning
How this is scored

What it takes to install and run: the size and loading of the tracking script, plugins and documented set-ups for named CMS and shop systems (WordPress, TYPO3, Shopify, Shopware, WooCommerce), single-page apps and mobile SDKs, a tag manager or Google Tag Manager template, server-side tracking and first-party proxying to avoid ad blockers, team roles and permissions, client and agency accounts, single sign-on, and an uptime or status page.

0 — No documented way to install the product on a website or app.

3 — A tracking snippet to paste into the site; plugins, SDKs, server-side options and roles are basic or not described.

5 — A documented snippet with its size stated, plugins or guides for several named CMS and shop systems, support for single-page apps, team members with roles, and an agency or multi-site account.

8 — A lightweight script or server-side collection documented, a first-party proxy or own tracking domain, SDKs for iOS, Android and named frameworks, a tag manager integration, granular roles per site, single sign-on (SAML), and a public status page with uptime history.

10 — Installation that scales across an organisation: server-side and client-side tracking with an equal feature set, an infrastructure-as-code or API-driven site set-up, white-label for agencies, SLA and support terms published, and the performance impact of the script measured and stated.

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The E-Commerce Marketing Lead

Set-up is a three-step sign-up, insert a small piece of code, get visitor insights, with step-by-step installation guides claimed for over 70 platforms. The platforms are not named in what was captured, so I cannot confirm Shopware among them, and we found no public information on script size, single-page app support, team roles or an uptime status page. 1

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The Data Protection Officer

Set-up is documented as signing up and inserting a small piece of code, with step-by-step installation guides for over 70 platforms, and the thirty-day trial needs no credit card. Script size, single-page apps, team roles and server-side collection are not described on the captured page, which holds this just above the basic level. 1

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The Agency Developer

Installation is the classic route — sign up, insert a small piece of code on the website — with step-by-step installation guides claimed for over 70 platforms, though no platform is named. We found no public information on plugins for WordPress, TYPO3 or Shopify, script size, server-side collection, an own tracking domain, team roles or agency accounts. 1

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The Growth Analyst

Set-up is described as signing up and inserting a small piece of code into the site, with step-by-step installation guides claimed for over 70 platforms. The platforms are not named, and script size, single-page app support, roles and server-side collection are not described, so it sits above a bare snippet but short of a fully documented roll-out. 1

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The Public-Sector Site Owner

Set-up is described as inserting a small piece of code on the website, backed by step-by-step installation guides for over 70 platforms — something a district web team could handle. The platforms are not named in what we captured, and we found no public information on script size, single-page app support, team roles, single sign-on or a status page. 1

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The Skeptic

Installation is a small piece of code pasted into the site, with step-by-step guides claimed for over 70 platforms — none named. We found no public information on script size, single-page app support, roles, agency accounts or a status page. 1

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European sovereignty panel opinion

n/r n/r n/r n/r n/r n/r Show reasoning
How this is scored

Who the contracting entity and the parent company are, where visitor data is collected, stored and processed, and who the subprocessors are (script CDN, collection endpoint, hosting, email reports, support and payment tools). Independently sourced by the sovereignty pipeline; visitor data is personal data under European rulings, so the whole chain counts, not only the database. A self-hosted or open-source edition the customer runs on its own European servers counts as the customer's chain, whatever the vendor's seat.

0 — Non-EU vendor and contracting entity, hosting unstated, subprocessors unnamed, and no data processing agreement offered.

3 — A privacy policy and a data processing agreement exist, but hosting location is unstated or non-EU and the subprocessors are not listed.

5 — EU hosting available and an EU contracting entity or EU representative, but parts of the chain (CDN, collection endpoint, email, support, payment) run through non-EU providers without a stated safeguard, or EU processing relies on a proxy in front of a non-EU service.

8 — EU hosting on named infrastructure, EU contracting entity, subprocessors listed with their locations, a data processing agreement published, and security certifications (ISO 27001, SOC 2) stated — or a self-hosted edition documented that keeps every visitor record on the customer's own servers.

10 — Sovereign end to end and evidenced: European ownership, entity, hosting and every subprocessor, or a self-hosted open-source edition with no call home, data export and deletion documented, and certifications published with their scope rather than implied.

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The E-Commerce Marketing Lead not rated — no public information

No sovereignty details are on record from the captured page: we found no public information on the contracting entity's seat, where visitor data is collected, stored and processed, or on any subprocessor such as the script CDN or hosting. Without that chain I cannot judge whether my German and Austrian visitors' data stays in Europe. 1

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The Data Protection Officer not rated — no public information

We found no public information on the contracting entity's seat, hosting location, or any subprocessor such as the script CDN or collection endpoint, and no data processing agreement is mentioned on the captured page. Since the product evidences individual visitor records — session replay and a live feed with visit history — the undocumented processing chain is decisive for my score. 1

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The Agency Developer not rated — no public information

No sovereignty attributes are on record and the captured page gives no hosting location, contracting entity's country, subprocessor list or data processing agreement. I cannot tell a German client where their visitor data sits from anything published here. 1

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The Growth Analyst not rated — no public information

We found no public information on the contracting entity's seat, hosting location, subprocessors or a data processing agreement; no sovereignty attributes are on record. A live visitor feed and session replay make the whole chain matter, but the captured page does not show it. 1

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The Public-Sector Site Owner not rated — no public information

No sovereignty attributes are on record: we found no public information on the contracting entity's seat, where visitor data is collected, stored or processed, the hosting infrastructure, or any subprocessor in the chain such as the script CDN or collection endpoint. Unknown is not non-European, but with nothing documented I cannot place any data in Germany or on our own servers, and our procurement office has no data processing agreement to review. 1

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The Skeptic not rated — no public information

We found no public information on the contracting entity's seat, hosting location, collection endpoint or subprocessors in the captured page. Where visitor data is collected, stored and processed is unknown from this capture, and for an EU buyer that question decides the purchase. 1

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Pricing transparency

Show reasoning
How this is scored

Whether a buyer can compute the real annual cost from public pages alone: price per tier by monthly page views or events, what happens when traffic exceeds the tier, the number of sites and users included, which features (e-commerce, funnels, raw export, API, SSO, longer retention) cost extra, the free tier and its limits, the self-hosted edition and its support, minimum term and setup.

0 — No public prices at all; every customer is a sales call.

3 — A starting price or a free tier exists, but how cost scales with traffic, sites or features is unclear.

5 — Tiers are public with their price per traffic band and main inclusions, but at least one commonly needed piece (overage, extra sites, raw export, SSO, longer retention) is unpriced or "on request".

8 — Every tier priced publicly with its scaling rule (page views, events, sites, users), overage handling stated, add-ons priced, the self-hosted edition's cost or licence stated, minimum term and VAT treatment stated.

10 — Complete price computability: annual cost derivable for a given traffic volume, site count and feature set, with every add-on, setup, support and overage fee and the cancellation and data-return terms published.

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The E-Commerce Marketing Lead

The public price facts I found are 'Plans from €9 / month' and a 30-day trial of all features with no credit card required. We found no public information on how the price scales with traffic, the sites and users included, overage handling or feature add-ons, so the annual cost for my two shops is not computable from the public page. 1

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The Data Protection Officer

Plans are advertised "from €9 / month" with a thirty-day trial of all features and no credit card required, which is a public starting price. How cost scales with traffic, sites or features is not described on the captured page, so a buyer cannot compute the real annual cost from it. 1

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The Agency Developer

Plans from €9 / month are published alongside a 30-day trial of all features with no credit card required, which is a usable starting point. How the price scales with page views, sites or users, and what happens when one client goes viral, is not stated anywhere on the captured page. 1

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The Growth Analyst

The captured pricing facts are "Plans from €9 / month" and a 30-day trial of all features with no credit card required. Tier boundaries, scaling with traffic or sites, included users, overage and add-ons are not described, so I cannot compute a real annual cost from the public page. 1

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The Public-Sector Site Owner

The page states "Plans from €9 / month" and a 30-day trial with all features and no credit card required — a starting price and a trial, nothing more. We found no public information on tiers by traffic band, included sites or users, add-on costs, overage handling, minimum term or VAT treatment, so a real annual cost cannot be computed from public pages and would become a sales conversation. 1

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The Skeptic

"Plans from €9 / month" and a 30-day all-features trial with no credit card required are public, which is a starting point. How cost scales with traffic, sites or features is not described, so a real annual cost cannot be computed from the capture. 1

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Questions about StatCounter

Is StatCounter European?

Not determined: the vendor’s pages as captured do not say where StatCounter is based.

Where does StatCounter store data?

Not stated on the vendor’s pages as of 3 Nov 2026.

Does StatCounter have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

What are the best alternatives to StatCounter?

As of 4 Nov 2026, the panel rates Matomo (4/5), Piwik PRO Analytics Suite (3.5/5) and Pirsch Analytics (3.5/5) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is Piwik PRO Analytics Suite (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: how scores are made. The full list, with European products first: StatCounter alternatives.

Where this could be wrong

What we left out

A claim that does not survive our checks costs us the claim, not the page. This is what was taken off this one.

Sources (1)

The pages every claim on this page was read from — each one checked, dated, and kept verifiable.

  1. 1 Vendor page statcounter.com Checked 3 Nov 2026 Details →