As of 28 Oct 2026, the panel rates Conceptboard 2.5/5 and Miro 2.5/5 in Design. Weighted by what each judge cares about, 1 of the 6 judges picks Conceptboard and 5 pick Miro. Conceptboard scores higher on 2 of 6 criteria (European sovereignty and Files, formats & portability). Miro scores higher on 3 of 6 criteria (Collaboration, review & developer handoff, Design, prototyping & design systems and Brand assets & governance). Provenance — Conceptboard: EU-Made; Miro: Rest of world. Ratings are the AI panel’s opinion, formed from public evidence: how scores are made.
Conceptboard and Miro split this bench rather than resolve it. Miro leads four criteria: design and prototyping (mean 4.8 against Conceptboard's 3.0, six judges lean Miro), collaboration and handoff (6.2 against 4.0, six lean Miro), brand asset governance (4.8 against 3.3, five lean Miro, one tie) and AI and content rights (6.2 against 0.0, six lean Miro). Conceptboard leads sovereignty at 7.8 against 5.0, six judges leaning Conceptboard — its legal entity jurisdiction is DE with data residency EU only, against Miro's US jurisdiction, EU optional residency and US CLOUD Act reach subprocessor exposure — and its file ownership and portability mean of 5.2 sits above Miro's 4.7, two judges leaning Conceptboard and four tied. Pricing transparency is level at 6.5 for both, one judge leaning each way. Weighted totals favor Miro for the product designer, frontend engineer, brand marketer and skeptic; the data protection officer has Conceptboard ahead, 6 to 5.5.
Choose Conceptboard if
You need data residency fixed in the EU with no selectable alternative: Conceptboard's data residency attribute reads EU only; Miro's reads EU optional.
Your data protection officer makes the final call: that judge's weighted total stands at Conceptboard 6 to Miro 5.5.
You must run the tool fully air-gapped on your own infrastructure: Conceptboard's verdict describes a self-hosted Data Center Edition that can run fully air-gapped.
Your legal review asks for German governing law and certifications: Conceptboard's verdict cites German governing law, hosting stated in Germany on named regions, ISO 27001, 27017 and 27018 certifications, and a published DPA.
Ownership and export of your board content decides the purchase: the file ownership and portability means read 5.2 to 4.7 for Conceptboard, two judges leaning Conceptboard and none leaning Miro.
Choose Miro if
Your team prototypes and iterates inside the tool daily: design and prototyping means run 4.8 to 3.0 in Miro's favor, six judges lean Miro.
You need AI features with written terms on content rights: AI and content rights means 6.2 to 0.0, six judges lean Miro, and the captured pages for Conceptboard describe no AI features.
Collaboration and handoff across roles is the core of your workflow: means 6.2 to 4.0, six judges lean Miro.
Brand asset governance counts in your decision: five judges lean Miro there, 4.8 to 3.3, with one tie.
Your priorities track the product designer, frontend engineer, brand marketer or skeptic: those weighted totals run Miro's way — 5.5 to 4.5, 5.2 to 4.6, 5.1 to 4.5 and 5.7 to 5.2.
Read this comparison as one judge. Each weighs the same scores by what they care about.
The Skeptic
Has read "free for viewers", "commercially safe AI" and "export anytime" on every page in this category. Reads instead for the click that turns a reviewer into a billed editor, the plan the IP indemnity actually covers, and whether the export keeps a single component.
Conceptboard
Miro
This judge's pick
Criterion by criterion
Design, prototyping & design systems
Conceptboard
The captured pages describe an online whiteboard canvas with a template library, facilitation tools such as live moderation, timer and voting, Kanban workflows and mood boards for design briefings. We found no public information on reusable components, shared styles, tokens, variables or clickable prototypes, so this sits at the template-canvas level.
Miro
The captured pages document an infinite canvas with drag-and-drop editing, clickable prototypes stakeholders can comment on directly, and a Brand Center of shared company fonts, colours, styles and templates with one-click automatic styling — shared styles plus linked screens. We found no public information on team libraries that update where used, component variants and properties, or design tokens with themes and versioned publishing.
Collaboration, review & developer handoff
Conceptboard
Real-time and asynchronous work on shared boards, tasks, comments and annotations, role and permission management, and named integrations with Teams, Webex, Google Drive, Dropbox, OneDrive and Confluence are documented, and the terms acknowledge programmatic API access. We found no public information on a developer or inspect view with measurements, guest or reviewer access without a paid seat, or restore from the board history that appears as a feature name on the Advanced plan.
Miro
Real-time co-editing, comments and @mentions pinned to the exact image under discussion are documented, and the handoff is concrete rather than screenshot-based: a copy-to-Figma workflow whose elements stay fully editable, an MCP push that generates a React app from the prototype, REST APIs and WebSDKs on every plan, and named Confluence and Jira integrations. We found no public information on version history with restore, branching before changes reach the main board, or whether guests and clients can comment without a paid seat.
Brand assets & governance
Conceptboard
The brand-relevant facts are a professional template library, team templates and custom branding on the Advanced plan, plus an approval process listed there without further description. We found no public information on a brand kit with logos, colours and fonts, locked templates for non-designers, or rights, usage and expiry metadata on assets.
Miro
Brand Center is documented as a central library of company fonts, colours, styles and templates, automatic styling pushes those onto boards and presentations, teams get custom branded templates, and Admin insights monitor featured-template usage. We found no public information on approval workflows for new assets, licence, rights or expiry metadata on assets, or controls over who may lock or edit a template.
Files, formats & portability
Conceptboard
The Data Center Edition is a genuine self-hosted option, delivered as an OCI-compliant bundle on Kubernetes with fully air-gapped operation and templates included locally. The terms put securing data before termination on the user and reserve the right to irretrievably delete all user data after the contract, and we found no public information on export formats such as PNG, PDF or SVG or on downloading whole boards with structure.
Miro
The terms write the customer's IP ownership into the contract and grant a 30-day export window after the subscription ends, after which account deletion is permanent and unretrievable; product pages document a copy-to-Figma path that keeps elements fully editable, while turning board data into an exportable table means installing a third-party Marketplace app. No captured page states an open or documented file format, bulk export of a team's boards, or what the built-in export features actually preserve.
AI features & rights to the work
Conceptboard
We found no public information on AI features, training on customer content, model providers or locations, admin controls for AI, or commercial rights to generated output. The homepage, pricing page, privacy policy and terms of use as captured contain no AI claims to assess.
Miro
The AI addendum assigns output ownership to the customer and requires consent before Enterprise inputs train the models, with objection rights on other plans — but the standing licence is non-exclusive, perpetual, irrevocable, worldwide and royalty-free, and the same page states that IP infringement claims over AI output are excluded from indemnification. The AI trust page adds real admin control — per-feature access, choice of providers and models, your own API key, prompt blocking and an audit trail — yet where the models process data is not stated and the privacy policy notes AI features share limited data with Microsoft.
European sovereignty
Conceptboard
The contracting entity is Conceptboard Cloud Service GmbH in Halle (Saale) with a German commercial register entry and German governing law, hosting is stated in Germany on named regions — AWS included, IONOS and StackIT for an additional fee — and ISO 27001, 27017 and 27018 certifications and a DPA are published. The privacy policy lists subprocessors with locations and purposes, but the chain includes Zendesk Inc. in the USA for help-centre hosting alongside Amazon Web Services EMEA in Luxembourg, and we found no public information on the company's ownership; a self-hosted, air-gappable edition exists for buyers who need the chain fully inside their own walls.
Miro
EU data residency is listed as included on every plan down to Free and selectable alongside US, Australia and Japan, the privacy policy names RealtimeBoard BV in Amsterdam as EU representative, and the terms bind both parties to a DPA. Contracting runs through RealtimeBoard Inc. in San Francisco under California law, a third-party provider list is referenced but not shown, and the AI chain demonstrably touches Microsoft — hosting is European-selectable, the entity and the processing chain are not.
Pricing transparency
Conceptboard
Four tiers are public — free with 3 active boards and 100 objects per board, Starter at "5€ / user / month", Advanced "From 10€ / user / month" on a 12-month contract for 10+ users with EVB-IT possible, and Corporate & Government "From 14€ / user / month" — with per-plan storage limits, payment methods and VAT treatment stated, and the terms publish auto-renewal, once-yearly price adjustment and a 90-day notice rule for non-card payments. We found no public information on how viewers or guests are billed, how and when added seats are charged, or a true-up; single-sign-on is priced only as an "additional fee" on some plans, and two tiers carry "from" prices.
Miro
The pricing page publishes €0, "€8/month per member, billed yearly" and "€20/month per member, billed yearly" with a full comparison table naming the plans where SAML SSO, audit logs and Enterprise APIs begin, AI credits and MCP call allowances per plan, and the terms add a 90-day non-renewal notice and non-refundable fees. A buyer still cannot compute a real bill: we found no public information on what viewers or guests cost, how and when added seats are billed, VAT treatment, or any figure for Enterprise beyond "Custom pricing—from 30 members".
Sovereignty, side by side
Dimension
Conceptboard
Miro
Legal entity
Not determined
Not determined
Ownership
Not determined
Not determined
Data residency
Not determined
Not determined
Subprocessors
Not determined
Not determined
Facts, side by side
Only facts both products carry under the same definition — anything else would not be a fair row.
As of 28 Oct 2026, the panel rates both 2.5/5. Weighted by what each judge cares about, 1 of the 6 judges picks Conceptboard and 5 pick Miro. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, as the methodology describes.
Is Conceptboard or Miro European?
Conceptboard is European (EU-Made). Miro is not European by provenance (Rest of world). Provenance is read from each company’s own legal pages: who builds it and who owns it.
Do Conceptboard and Miro have a free plan?
As of 28 Oct 2026, Miro’s own pages state a free plan; Conceptboard’s pages as captured do not. Each product page links the pricing page it was read from.