Privacy policy — Sprout Social

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• Policy last updated Report an error

  “Last updated: July 22, 2026”

• Entity name Report an error

  “Sprout Social, Inc. Privacy Policy”

• Core services Report an error

  “Sprout Social is a provider of software for social media management. Our core services include:”

• Main platform Report an error

  “Sprout Social – our main platform provides tools that enable our customers to manage their social media presence across third party social media applications, produce analytics to inform social media strategy, manage customer engagement and uncover data with actionable insights.”

• Employee advocacy Report an error

  “Employee Advocacy – allow our customers' employees to become brand advocates of our customers by providing tools which facilitate brand content sharing, impact measurement and brand amplification.”

• Influencer marketing Report an error

  “Influencer Marketing – connects brands with influencers and content creators ("Creators") to drive creator and influencer marketing strategies for our customers, facilitate partnership management and manage campaign analytics.”

• Data processor role Report an error

  “Sprout Social may act as a "data processor" or "service provider" under applicable data protection laws. In connection with these activities, Sprout Social acts on behalf of its customers, who remain responsible for personal information processing (and are considered the "data controllers" for the purposes of EU and UK data protection law).”

• AI insights generation Report an error

  “We may also generate insights about creators using artificial intelligence and machine learning, such as estimated audience demographics, engagement analysis, and content categorization.”

• Third party data brokers Report an error

  “Data brokers or resellers from which we purchase data to verify and supplement the data we collect for our internal business use.”

• Do not track Report an error

  “our systems do not recognize browser “do-not-track” requests”

• Global privacy control Report an error

  “We honor Global Privacy Control (GPC) signals as valid requests to opt out of the sale or sharing of personal information, as required by applicable state law.”

• Retention policy Report an error

  “When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it in accordance with our data retention policy”

• Sharing categories Report an error

  “Affiliates, service providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Site or Service)”

• Third party social networks Report an error

  “the Services use third-party services, and if you use these third-party services through the Services, you are subject to the privacy policies of these third-party services”

• Analytics services Report an error

  “We also use analytics services, such as Google Analytics, to help us understand how users access and use the Service.”

• Matched ads Report an error

  “we also use audience matching services to reach people (or people similar to people) who have visited our Services or are identified in one or more of our databases ("Matched Ads").”

• Google conversion sharing Report an error

  “Where enabled, we may also share hashed contact information and conversion event information with Google to improve conversion matching and campaign optimization.”

• Rights eea UK Report an error

  “Right to Object to Processing. You may object to the processing of your personal information where we rely on legitimate interests as the legal basis for processing.”

• Opt out contact Report an error

  “You may submit a request to opt out by clicking “Do Not Sell or Share My Personal Information”, by calling our toll-free number at (866) 878-3231, or by emailing us at privacy@sproutsocial.com.”

• Sensitive information prohibited Report an error

  “The terms that govern your use of the Services prohibit you from providing Sprout Social with Sensitive Information (as defined in our Usage Policy)”

• Cross platform tokens Report an error

  “Share anonymized or personalized tokens across the Sprout Social, Influencer Marketing and Employee Advocacy platforms in order to provide the Service”

• Deidentified reidentification Report an error

  “When information is de-identified (as defined by the CCPA), we maintain policies and technical procedures to avoid reidentification of such information.”

• Youtube API revocation Report an error

  “If you have authorized us to access your data via the YouTube API Services, you may also revoke our access to your data via the Google security settings page at https://security.google.com/settings/security/permissions.”

• Public information Report an error

  “When you make information public through the Site or Service, such as information in your profile or that you post or comment on public boards, including through Disqus and social media, your information is publicly viewable.”

• Services processing Report an error

  “Hosting services”

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